Marketing Budget Plan
Last updated: Jan Personnel Salaries, wages Benefits Payroll taxes Commissions and bonuses Personnel Total Market Research Primary research Secondary research Library management Market Research Total Marketing Communications Branding Advertising Web sites Direct marketing Internet marketing Collateral Press relations Public relations Analyst relations Events Marketing Communications Total Channels Channel communications and training Channel promotions and incentives Channel commissions/bonuses Channels Total Customer Acquisition & Retention (CAR) Lead generation Customer loyalty CAR Total Other Postage Telephone Travel Computers and office equipment Other Total Total Marketing Budget Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
10 10 10 $10 $10 $10 10 $10 $10 10 10 $10 $10 $10 10 10 10 $10 $10 10
10 10
$10
$10
$20 60 40 0 $120
10 10 $10 10 $10 10 $10 $10 10 $10 10 $10 10 $10 10 $10 10 $10 10 $10
10 10 $10 $10
$20 100 0 $120
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0 0 0 0 0 0 0 0 0 0 $0
10 10 $10 10 $10 10 $10 10 $10 10 $10 10 $10 10 $10 $10 10 $10
10 10 $10 $10 10 $10
$20 100 0 $120
10 10 $10 $10
10 $10
10 $10
10 $10 10 $10 10 $10
10 $10 10 $10
10 $10 10 $10
10 $10
$70 50 $120
10 10 10 $10 $50 $10 $50 $10 $50 $10 $50 10 $10 $50 $10 $50 10 10
10 10 10 $10 $50 $10 $50 $10 $50
10
10 10
$10 $50
$10 $50
$10 $50
$40 50 20 10 $120 $600
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