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Henkel Innovation Letter softener
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Henkel Innovation Letter III/2007
Henkel is a leader with brands and
technologies that make people's lives
easier, better and more beautiful.
July 6, 2007
Dear all,
In this issue of our Henkel Innovation Letter we are pleased to
introduce to you some selected innovations from our business
units:
Laundry & Home Care:
Persil Liquid “Circle Bottle”
Purex Soft Sensitive Skin
Vernel Glamour Edition
Perwoll Black Contrast
Cosmetics/Toiletries:
Taft Volume Power
ACTIV Dr. Hoting
got2b Style-tini
Fa Natural & Pure / Natural & Soft
BLONDME
Adhesives Technologies:
Sista Repair Silicone
CIMSEC CM 92 Premium Flex
Hysol QMI708
MiraFoil
Your
Investor Relations Team
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Laundry & Home Care
Persil Liquid “Circle Bottle”
More attractive & easier-to-use liquid detergents bottle
3rd big initiative within “Persil 100 years” anniversary:
New “circle-design” enhances brand equity in terms of
performance, likeability and modernity
New spout & improved “clean-cap” for easy, clean dosage
New ergonomic handle
Rollout: Europe (for all European detergents brands)
x
Clean-Cap Transparent
Clean-Cap
Simple Dosage Ergonomic
Handle
Strong Better Size
Branding Impression
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Laundry & Home Care
Purex Soft Sensitive Skin
Hypoallergenic softener with mild scent
First US fabric softener to offer fragrance in skin-sensitive
liquid variant
Free of dyes and dematologist tested, for growing number of
US consumers preferring hypoallergenic laundry products
Leverages Henkel’s competence as a leader in designing
scented, hypoallergenic liquid softener from Europe to the US
Rollout: North America
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Laundry & Home Care
Vernel Glamour Edition
Luxurious fabric softener variants
3 new limited-edition fragrances from Vernel:
White Elegance, Gold Deluxe, Blue Night
Addresses the consumer’s desire for glamour and luxury in
everyday life by bringing fine fragrances to softeners
Strengthens Vernel’s leadership in successively offering fabric
softener with on-trend fragrances
Rollout: Western Europe
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Laundry & Home Care
Perwoll Black Contrast
Relaunch of Perwoll Black with new concept
“Contrast”
Improved “Contrast” formula which prevents dark and black
colors from bleeding onto other lighter colors (lighter colors
will not turn grey)
7-times better color protection for dark and black garment
than ordinary detergents
Upgraded design to support
communication of new concept and
increase differentiation vs.
competitors
Rollout: Western Europe
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Cosmetics/Toiletries
Taft Volume Power
First volume styling line with push-up effect for up to
100% more volume
Innovative volume power styling for the maximum amount of
volume that lasts for up to 48 hours
High performance Push-up Lift Effect formula lifts the hair
from the roots on and ensures perfect volume right to the tips
New mega volume power hairthickening lotion transforms fine
hair into thicker, fuller hair with up to 100% more volume
Rollout: Europe
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Cosmetics/Toiletries
ACTIV Dr. Hoting
Premium retail hair care line against hair loss
Technological breakthrough: activation of the hair root
Versions for women and for men
High performance formula with Echinacea, Carnitine Tartrate
and Taurine
Tested in external study: brings hair loss level back to normal
Rollout: Europe
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Cosmetics/Toiletries
got2b Style-tini
Styling line that turns you into a hottie while providing
24h “dusk ‘till dawn” hold for long lasting styles
The high performance ‘24h Technology’ ensures perfect hold
from the roots to the tips that lasts for up to 24 hours
Innovative styling for soft natural, ‘love to touch’ hair without
leaving hair stiff or sticky
The new humidity-resistant formula provides hair with
incredible, long-lasting shine until the party is over
Rollout: North America & Europe
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Henkel Innovation Letter III/2007
Cosmetics/Toiletries
Fa Natural & Pure / Natural & Soft
Shower & bath care and deodorants - inspired by
nature
Fa “Natural” shower & bath care contains natural flower fruit
extracts (Pure variants) and botanical milk (Soft variants)
Fa Natural & Pure deodorants combine reliable 24h deo
protection with naturally light fragrances of rose and orange
Fa Naturals are available in the variants Orange &
Peachblossom, Rose & Passionflower, Rose & Almondmilk
and Lemongrass & Olivemilk
Rollout: Europe & Middle East/North Africa
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Henkel Innovation Letter III/2007
Cosmetics/Toiletries
BLONDME
First complete Professional color, care and styling
approach specifically for blonde hair to create
supreme blonde hair quality
Multi-blonde Tonal & Lifting System with over 40 tone options
and unique blonde consultation enable precise color match
Glorious blonde through new prism shine technology and
premium performance lightener with up to 8 levels of lift
Superior blonde results created in salon are maintained at
home by specific tone revivers in care & styling products
Rollout: Global
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Adhesives Technologies
Sista Repair Silicone
Especially for renovating in a mini cartridge
100% waterproofness, for leakproof joints
Based on new SilicoTec Technology
Time- and cost-saving for user:
Excellent adhesion on all surfaces, even on old silicone
joints
Optimal size for doing renovation and repair jobs
Rollout: Germany
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Adhesives Technologies
CIMSEC CM 92 Premium Flex
Professional tile adhesive for extreme requirements
Highly flexible, extremely secure tile laying of ceramic tiles,
natural and artificial stones
Superior adhesion on all surfaces (floors, walls) for all tile
sizes (especially for large-sized tiles and plates)
Laying on critical undergrounds (e.g. terrace with frequent
frost and dew changes, dry floor and wooden building board)
Excellent handling properties (easy to spread, long correction
time, fast hardening)
Proven to match high quality requirements
Rollout: Austria, further roll-
out in Europe planned
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Henkel Innovation Letter III/2007
Adhesives Technologies
Hysol QMI708
New high-performance die-attach paste for small die
on copper leadframes
Developed for small leadframes (2.5mm x 2.5mm) used in
today’s small footprint devices (cellular phones, PDA etc.)
Superior performance and manufacturing flexibility for
advanced semiconductor packaging production:
Dispenses exceptionally fast with no defects
Low bond-joint resistance (electrical conductivity)
Set up time is less than 5 minutes (less down time)
Rollout: Global
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
Adhesives Technologies
MiraFoil
Metallic foil-effect coating for printed surfaces
Produces the metallic look of stamped foil enhancing the
brilliance of printed surfaces
Metallic areas are applied selectively, as needed, and at print
speed
Streamlines customer’s process by eliminating off-line foil
lamination or stamping
Unlike foil laminating, MiraFoil is environmentally-friendly and
recyclable, assisting customers in meeting “green” initiatives
Rollout: Global
+++ Henkel Innovation Letter +++ Henkel Innovation Letter +++ Henkel Innovation Letter +++
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Henkel Innovation Letter III/2007
What can we do for you?
Henkel KGaA
Investor Relations
Oliver Luckenbach
+49-2 11-7 97 16 31
Fax:+49-2 11-7 98 28 63
oliver.luckenbach@henkel.com
Sabine Katterbach
+49-2 11-7 97 36 09
Fax:+49-2 11-7 98 136 09
sabine.katterbach@henkel.com
Tim Lange
+49-2 11-7 97 15 10
Sabine Oliver Ines Fax:+49-2 11-7 98 115 10
Katterbach Luckenbach Göldner tim.lange@henkel.com
Maria Tim Andrea Andrea Haschke
Dominguez Lange Haschke +49-2 11-7 97 21 66
Parra Fax:+49-2 11-7 98 121 66
andrea.haschke@henkel.com
Maria Dominguez Parra
+49-2 11-7 97 72 78
Fax:+49-2 11-7 98 172 78
maria.dominguezparra@henkel.com
Ines Göldner
+49-2 11-7 97 39 37
Fax:+49-2 11-7 98 139 37
ines.goeldner@henkel.com
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Henkel Innovation Letter III/2007
