How Green Are Your Brochures and catalogs and annual
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How Green Are Your Brochures? (and catalogs and annual reports and direct mail and letterhead and meeting materials and...) The paper used to print the BrandSmart binder is Forest Stewardship Council certified as having come from responsibly-managed forests. FSC is a worldwide organization that is dedicated to environmentally and socially responsible management of the world’s forests. Using paper and other forest products that have earned FSC certification is one step you can make to help insure your organization is socially and environmentally responsible. These days, companies of every size are trying to be more environmentally and socially responsible. Stakeholders, including customers, employees and stockholders, expect it. One area that can make a big difference is how your company handles its printing. By switching to environmentally responsible materials and processes, you can have a big impact on your firm’s environmental footprint without any negative impact to quality or cost. The following pages give a brief overview of some environmental issues related to printing and some of the organizations (Iike FSC) that are working to address these issues. To learn more about how to make your print more ‘green’, contact John Collins at (708) 329-1360 or firstname.lastname@example.org. SW-COC-002352 Issues FIBER SOURCES committed to the health of the forest and the Do you know where your wood came from? protection of endangered forests. Groups like the Forest Stewardship Council R E C Y C L E D C O N T E N T: and the Sustainable Forest Initiative set Using paper with recycled content reduces standards for responsible forestry; companies the demand for virgin pulp, requires less that follow these standards can be certified as energy and chemicals and reduces landfill responsible foresters. requirements. Companies along the ‘chain of custody’ Wood fiber can only be recycled a few from the forest to paper mill to distributor to times before it loses its strength. So while the final printer can commit to FSC recycling can greatly reduce the number of requirements and receive FSC Chain-of- trees that are cut down, we’ll never lose our Custody certification. Certified companies dependency on virgin fiber from newly- within this chain of custody have committed harvested trees. to tracking and auditing transactions. One downside of using recycled content is With FSC certified paper, you and your that you can’t know were the wood fiber stakeholders can be sure that the wood fiber comes from. It could be from an endangered in your brochures was harvested in a forest, like Indonesia’s Riau Province of the responsible, ethical manner. Amazon Rainforest. A LT E R N AT I V E F I B E R S : R E S P O N S I B L E F O R E S T R Y: Paper companies are increasingly offering Across the globe, forests are being destroyed. paper created from fiber from ‘alternative’, Unethical logging practices destroy old non-tree sources. Sources such as bamboo, growth forests, threaten the extinction of kenaf, hemp and sugar cane are being thousands of animal species and contribute to utilized. climate change. Paper made from these alternative fiber A point of increasing emphasis within the options is still not very widespread. One environmental movement is responsible possible issue with these alternative sources forestry. The goal of responsible forestry is to is there is a lack of third-party certification insure that the wood fiber used in paper comes (e.g., the FSC model) which certifies that from trees harvested in a responsible manner; they are harvested in a responsible manner. that the companies harvesting the wood are CHLORINE FREE Elemental chlorine has long been used as a bleaching agent by paper mills. Unfortunately, when elemental chlorine is used in the paper making process, it creates dioxin. Dioxin is toxic, known to be a carcinogen…and doesn’t break down in nature. To respond to this environmental threat, paper companies began using ‘safer’ forms of chlorine or alternatives to chlorine. Look for papers manufactured as: Elemental Chlorine Free: Virgin or recycled fibers are bleached using alternative chlorine compounds (rather than elemental chlorine) Process Chlorine Free: Recycled fibers are either unbleached or bleached without chlorine compounds. Considered the most “environment-friendly” paper. Totally Chlorine Free: 100% virgin fiber that is either unbleached or bleached without chlorine compounds. ENERGY PA P E R M A N U F A C T U R E : Paper manufacturing is one of the most energy-intensive sectors of the economy. 14.5% of all energy in the industrial sector is used in the manufacture of paper. Some paper companies are starting to address this by turning to alternative energy sources: wind, hydroelectric, bio-mass, etc. Unfortunately, many mills are located in parts of the country were alternative energy sources are not available. Some mills have chosen to purchase Renewable Energy Certificates to offset some of their energy use with the production of alternative energy. Seals RECYCLED/RECYCLABLE The Recycled logo is a sign that the paper contains wood fiber recovered from post-consumer waste. Generally, when this logo is used the producer should specify what percent is recycled content. The Recyclable logo signifies that the product is RECYCLED 100% recyclable with no content that would prevent it from entering the normal recycling stream. Neither the Recycled logo nor the Recyclable logo is trademarked. They can be used without permission RECYCLABLE FSC CERTIFIED The Forest Stewardship Council logo is a sign that the wood fiber is from a company committed to responsible forestry. To use the FSC logo, all companies along the ‘chain-of-custody’ (wood harvester, paper mill, paper distributor, printer) have to be FSC Chain of Custody certified. RAINFOREST ALLIANCE Companies that receive their FSC Chain-of-Custody Certification from the Rainforest Alliance’s SmartWood program can use the Rainforest Alliance Certified logo in addition to the FSC Certified logo. CHLORINE FREE This mark shows that the paper has been certified by the Chlorine Free Products Association to be manufactured without the use of chlorine. There are two logos: Process Chlorine Free (for recycled papers) and Totally Chlorine Free (for virgin papers) GREEN-E Green-E is a certification by the Center for Resource Solutions that the product was made with Alternative Energy. Companies can also earn the Green-E logo if they offset a portion of their power use with purchases of Renewable Energy Certificates. GREEN SEAL Green Seal is a third-party certifying organization that provides environmental certification to a number of industries, including the paper industry. Green Seal certified paper must either: • Contain a minimum of 30% post-consumer recycled paper • Be Manufactured without using Chlorine or Chlorine deriviatives.