List-Building-In-The-Age-Of-Twitter

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					List Building In The Age Of Twitter
By: Titus Hoskins


Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower
number seems much more appropriate in the fast moving world of Twitter, the souped up
mass online messaging tool that never quits or takes a breather. But how effective is
Twitter as a list building tool?

Recently, one well-known Internet Marketer deleted his Twitter account which had over
25,000 followers, saying his messages or tweets were no longer being read and the
response rate was next to nil. While this seems a little drastic, for SEO reasons alone it
would be very foolish to delete a Twitter account with that many subscribers.

However, does this marketer have a point? Do your tweets get read or are they lost in the
endless flood of other tweets quickly passing through the system. There is probably a lot
of unread tweets flowing in our cyberage wasteland and the effectiveness of tweeting has
diminished drastically as countless marketers plaster this latest medium with their
marketing sales pitches.

So is Twitter an effective list building tool or not? Yes and no, it would all depend on
how you approach the situation.

Twitter is a quick and effective way of building a large list of contacts which you can
send messages to in a spam-free way. Lists with millions of followers is not unknown -
thank Ashton Kutcher. Even for the online marketer and webmaster, Twitter can be an
effective way to build a list of contacts very quickly.

However, the real issue remains, are your messages or tweets being read? Sadly, in many
cases, because of the transitory nature and the sheer volume of tweets - your messages are
probably not getting read or are not seen by as many people as you would like to see
them. Therefore, one could argue about the effectiveness of Twitter as a list building tool;
what's the point if your messages are not making contact with your followers?

The key to success here is the same as with any list - you have to build a loyal group of
followers who are eager to read your messages. It's the relationship, stupid.

Besides, many people forget that Twitter is also one of the most popular web sites on the
net, so having your messages and more importantly your links on this popular site is a
"must-do" for webmasters and marketers. For SEO reasons alone, Twitter is extremely
important. Your links are indexed by the search engines, especially if your Twitter profile
is seen as an Authority Account with lots of influence.

With this fact in mind, here are some simple Twitter list building tips:

1. Make sure you build an attractive Twitter Profile targeted to your audience.
2. Place links to your Twitter Profile from all web sites and other social media
sites/accounts.

3. One effective way is to use a Twitter bookmark on all your relevant content and pages.

4. Attach a link to your profile in all forum posts and email signatures.

5. Use your Twitter account as your main tool for contact with tech/customer support.

6. Add your Twitter Profile to your marketing articles and blog posts.

7. Offer free ebooks, courses and special reports to anyone who re-tweets your messages.

8. Become active within Twitter, link to other related Twitter profiles and build a strong
presence.

Having said all that, I haven't used Twitter much, except for SEO link building purposes.
I find most messages or tweets do get lost in the constant flow of tweets. If a tweet falls
in cyberspace, and no one reads it, is it really a tweet?

Then again, as an online affiliate marketer I have found other list building methods much
more effective than sending a tweet. At the moment, one of my most effective list
building techniques is at the opposite end of the spectrum, one that's totally anonymous
and invisible. If you're into affiliate marketing you're probably already using this
technique; simply promote or pick affiliate products/program which have a cookie
attached to them, when someone clicks your link they are "cookied" with your affiliate
ID. I like picking affiliate programs which have at least a 90 day cookie, you can quickly
build up an invisible list of prospective customers and if they buy within 90 days, you are
credited with the commission.

Of course, one could always combine this affiliate list building method with your Twitter
account/followers, which would be extremely effective if anyone ever bothered to read
your tweets and click your links. Now if everyone could just spare 15 seconds, you have
a very slim possibility of becoming both rich as well as famous.

Copyright (c) 2010 Titus Hoskins

				
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