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					Luas Fact Pack
         2007
                                                          Why Luas?                                                  Who’s looking at what?
Differen t ty pes of Adver t is ing




                                                                                                                                                                                Luas Fact Pack
                                                              •	   On average 97,975* people use Luas daily          Research has found that 77% of respondents read
                                                                   *RPA PASSENGER FIGURES 2006                       advertisements on Luas.
                                                              •	   Even gender split                                 Luas Advertising
                                                                                                                     There are 4 advertising formats - Columns, Straplines,
                                                              •	   57% Aged 20-34
                                                                                                                     Portrait Panels & Tram Dominations. Luas advertising
                                                              •	   60% travel more than 4 times a week               reaches consumers close to the point of purchase with
                                                                                                                     Luas stops located at popular retail destinations making
                                                              •	   56% of commuters main journey is for work         it ideal for product sampling.

                                                              •	   Light consumers of traditional media              Luas offers the right solution for any advertising or
                                                                   ( newspapers, radio & TV)                         promotional plan. Our wide variety of products provide
                                                                                                                     unlimited opportunities.
                                                              •	   53% ABC1s ( high income professional
                                                                   consumers)                                        Luas Line Details
                                                                                                                     Luas runs on two tramlines:
                                                          Luas Commuter
                                                              •	   Affluent                                          The Green Line: connecting Sandyford to St Stephen’s
                                                                                                                     Green, approximately 22 minutes total journey time
                                                              •	   High disposable income                            covering 13 stations.

                                                          Luas advertising is particularly effective for targeting   The Red Line: connecting Tallaght to Connolly,
                                                          ABC1s (high income professional consumers).                approximately 48 minutes total journey time covering 23
                                                                                                                     stations.
                                                          Research has proven 80 per cent of ABC1 females and
                                                          66 percent of ABC1 males notice Luas advertising.          More Luas lines are planned for the future and the Green
                                                                                                                     line is to be extended in 2007.




                                      Column at Balally     Column faces at St Stephens Green and Stillorgan          Contravision as part of tram domination pack
                                      Columns                                                Tram Domination Packs
Differen t ty pes of Adver t is ing




                                                                                                                                                                                       Luas Fact Pack
                                        •	   124 Column faces across all stations                •	   High visual impact
                                                                                                 •	   Interior and exterior presence
                                        •	   49 Column faces which may be purchased on a
                                             long-term site by site one off basis                •	   Exclusive to your product or service

                                        •	   15 standard Column faces which may be               •	   Roof and window graphics available as part of
                                             purchased on a cycle by cycle basis                      package

                                        •	   5 Packs of 12 Column faces                      Strapline Packs
                                                                                                 •    Unique landscape format
                                        •	   Premium single Column = €645
                                                                                                 •    Strong presence on all trams
                                        •	   Standard single Column = €500
                                                                                                 •    Captive audience
                                        •	   Luas Pack 1-5 = €6,595

                                        •	   Strong station presence
                                                                                             Portrait Packs
                                             - 1 face delivers at least 25% share of voice       •	   Strong presence on all trams
                                                                                                 •	   Captive audience                                     Sampling   Portrait Panel
                                        •	   Unique outdoor format
                                                                                                 •	   Opportunity to advertise more detailed
                                        •	   Dual purpose in providing passenger
                                                                                                      advertising message.
                                             information and attracts commuter eye
                                                                                             Sampling
                                                                                             Sampling provides an advertiser with an opportunity to
                                                                                             target either a localised area or re-inforce an advertising
                                                                                             campaign with product to hand targeting.
                                                                                             Details on request.


                                                                                              Contact Details
                                                                                              Chris Neville email: Chris.Neville@JCDecaux.ie
                                                                                              Ph: (01) 295 8170 - Mob: 087 2772212
                                                                                              Evan Casey email: Evan.Casey@JCDecaux.ie
                                                                                              Ph: (01) 295 8170 - Mob: 087 0523844
                                                                                              Hugh Quigley email: Hugh.Quigley@JCDecaux.ie
                                                                                              Ph: (01) 295 8170 - Mob: 087 9059377


                                      Tram Domination with Skyilne                                                                                         Column     Strapline
Start dates for each two
week cycle.                      LUAS rates 2007                                                                                                          Lightboxes at Ranelagh Luas Station
                                                                                                                                                                  12% of all LUAS commuters use Ranelagh




                                                                                                                                                                                                             Luas Fact Pack
                                                                                                                                                             •	

                                 First on your plan
January       31   *
                       14   28                                                                                                                                    station daily
                                                                                                                                                             •	   100% spot free tube illumination
February      11       25        Packs                                    No of Panels               No of Packs                  Cost (€)                   •	   High grade steel frames
                                 Columns                                               12                    5              6,595                            •	   Scratch resistant sealed glass units
March         11       25
                                 TC Columns (Premium)                                  18                     -               645                            •	   Weekly inspection to maintain appearance
April          8       22        TC Columns (Standard)                                 31                     -               500                            •	   High profile sites for maximum impact
                                 Columns (Line by Line)                                15                     -               500
May            6       20
                                 Tram Domination                                        1                    4              5,000
                                                                                                                                                          Ranelagh Lightbox Inbound
               3       17        Tram Domination with Skyline                           1                    4              8,000                            Size                1320(w) x 1930(h) mm
June
                                 Dual Portrait                                         72                    1              5,040                            Display area        1210(w) x 1820(h)
July           1       15   29   Red Portrait                                          48                    1              3,360                            Frame width         55mm
                                 Green Portrait                                        36                    2              2,520                            Cost                10,000 per annum
August        12       26
                                 Dual Strapline                                        120                   4              6,000
September      9       23        Red Strapline                                         48                    2              2,400                         Ranelagh Lightbox Outbound
                                 Green Strapline                                       48                    2              2,400                            Size                2400(w) x 1400(h) mm
October        7       21        Sampling                                                              Full details upon request                             Display area        2200(w) x 1200(h)
                                 Not subject to seasonality discounts                        • All rates and posting dates are accurate at time of           Frame width         55mm
November       4       18        • All prices exclusive of VAT. Rates shown for a            printing, for the most up to date information please
                                 two-week campaign; other durations subject to               contact Chris Neville, Evan Casey or Hugh Quigley or visit      Cost                10,000 per annum
December       2       16        availability; prices on availability.
                                                                                             www.jcdecaux.ie (this is only applicable for ROI)

                                                                                                                                                          Ranelagh Entrance Lightbox
                                  Format             Width (mm)   Height (mm)      Material                                                                  Size (Inc.frame) 4200(w) x 1970(h) mm
                                 Columns                                                                                                                     Display area     4000(w) x 1770(h)
                                 Column Top             1165*        1260*      Art (matt/gloss)                                                             Frame width      100mm
                                 Column Bottom          1165*        1840*      Art (matt/gloss)                                                             Cost             15,000 per annum
                                 Safe Copy Margins: *100mm all sides
                                 Distance between top and bottom posters: 670mm
                                 Straplines             1454          140         Fascall 1201
                                 Portrait Panel          350          595         Fascall 1201
                                 Tram Dominations
                                 Straplines             1454          140         Fascall 1201
                                 Window Strip            100          1530        Fascall 1201
                                 Portrait Panel          350          595         Fascall 1202
                                 Contravision           1300          165       Exterior display
                                 Skyline                                 Specs on request
 Tram Domination with Skyline    1                                                                                                                        Lightbox at Ranelagh
                                 White S/A Removable Vinyl 2Matt Laminate Print Side
                                                                                       Connolly




                                  Stephen’s Green
                                                    Red Line
                     Harcourt                                                         Busarus




Green Line
                                                                       Abbey St


                                  Charlemont                                          Jervis


                                                                       Four Courts


                    Ranelagh                                                          Smithfield

                                                                       Museum


                                  Beechwood                                           Heuston

                                                                       James’s
                                                    Premium Station




Premium Station
                    Cowper                                                            Fatima

                                                                       Rialto


                                  Milltown                                            Suir Road

                                                                       Goldenbridge


                   Windy Arbour                                                       Drimnagh

                                                                       Blackhorse


                                  Dundrum                                             Bluebell
                                                    Standard Station




Standard Station
                                                                       Kylemore


                    Balally                                                           Red Cow

                                                                       Kingswood

                                  Kilmacud
                                                                                      Belgard

                    Stillorgan
                                                                       Cookstown


                                                                                      Hospital
                                                                                       Tallaght




                                  Sandyford




                                                                                                  Luas Fact Pack
       Luas Fact Pack




                                  Contact Details

Chris Neville email: Chris.Neville@JCDecaux.ie Ph: (01) 295 8170 Mob: 087 277 2212

 Evan Casey email: Evan.Casey@JCDecaux.ie Ph: (01) 295 8170 Mob: 087 052 3844

Hugh Quigley email: Hugh.Quigley@JCDecaux.ie Ph: (01) 295 8170 Mob: 087 905 9377

                       Tel: (01) 295 8170 Fax: (01) 294 2509

				
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