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Luas Fact Pack
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- 6/27/2010
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Document Sample
Luas Fact Pack
2007
Why Luas? Who’s looking at what?
Differen t ty pes of Adver t is ing
Luas Fact Pack
• On average 97,975* people use Luas daily Research has found that 77% of respondents read
*RPA PASSENGER FIGURES 2006 advertisements on Luas.
• Even gender split Luas Advertising
There are 4 advertising formats - Columns, Straplines,
• 57% Aged 20-34
Portrait Panels & Tram Dominations. Luas advertising
• 60% travel more than 4 times a week reaches consumers close to the point of purchase with
Luas stops located at popular retail destinations making
• 56% of commuters main journey is for work it ideal for product sampling.
• Light consumers of traditional media Luas offers the right solution for any advertising or
( newspapers, radio & TV) promotional plan. Our wide variety of products provide
unlimited opportunities.
• 53% ABC1s ( high income professional
consumers) Luas Line Details
Luas runs on two tramlines:
Luas Commuter
• Affluent The Green Line: connecting Sandyford to St Stephen’s
Green, approximately 22 minutes total journey time
• High disposable income covering 13 stations.
Luas advertising is particularly effective for targeting The Red Line: connecting Tallaght to Connolly,
ABC1s (high income professional consumers). approximately 48 minutes total journey time covering 23
stations.
Research has proven 80 per cent of ABC1 females and
66 percent of ABC1 males notice Luas advertising. More Luas lines are planned for the future and the Green
line is to be extended in 2007.
Column at Balally Column faces at St Stephens Green and Stillorgan Contravision as part of tram domination pack
Columns Tram Domination Packs
Differen t ty pes of Adver t is ing
Luas Fact Pack
• 124 Column faces across all stations • High visual impact
• Interior and exterior presence
• 49 Column faces which may be purchased on a
long-term site by site one off basis • Exclusive to your product or service
• 15 standard Column faces which may be • Roof and window graphics available as part of
purchased on a cycle by cycle basis package
• 5 Packs of 12 Column faces Strapline Packs
• Unique landscape format
• Premium single Column = €645
• Strong presence on all trams
• Standard single Column = €500
• Captive audience
• Luas Pack 1-5 = €6,595
• Strong station presence
Portrait Packs
- 1 face delivers at least 25% share of voice • Strong presence on all trams
• Captive audience Sampling Portrait Panel
• Unique outdoor format
• Opportunity to advertise more detailed
• Dual purpose in providing passenger
advertising message.
information and attracts commuter eye
Sampling
Sampling provides an advertiser with an opportunity to
target either a localised area or re-inforce an advertising
campaign with product to hand targeting.
Details on request.
Contact Details
Chris Neville email: Chris.Neville@JCDecaux.ie
Ph: (01) 295 8170 - Mob: 087 2772212
Evan Casey email: Evan.Casey@JCDecaux.ie
Ph: (01) 295 8170 - Mob: 087 0523844
Hugh Quigley email: Hugh.Quigley@JCDecaux.ie
Ph: (01) 295 8170 - Mob: 087 9059377
Tram Domination with Skyilne Column Strapline
Start dates for each two
week cycle. LUAS rates 2007 Lightboxes at Ranelagh Luas Station
12% of all LUAS commuters use Ranelagh
Luas Fact Pack
•
First on your plan
January 31 *
14 28 station daily
• 100% spot free tube illumination
February 11 25 Packs No of Panels No of Packs Cost (€) • High grade steel frames
Columns 12 5 6,595 • Scratch resistant sealed glass units
March 11 25
TC Columns (Premium) 18 - 645 • Weekly inspection to maintain appearance
April 8 22 TC Columns (Standard) 31 - 500 • High profile sites for maximum impact
Columns (Line by Line) 15 - 500
May 6 20
Tram Domination 1 4 5,000
Ranelagh Lightbox Inbound
3 17 Tram Domination with Skyline 1 4 8,000 Size 1320(w) x 1930(h) mm
June
Dual Portrait 72 1 5,040 Display area 1210(w) x 1820(h)
July 1 15 29 Red Portrait 48 1 3,360 Frame width 55mm
Green Portrait 36 2 2,520 Cost 10,000 per annum
August 12 26
Dual Strapline 120 4 6,000
September 9 23 Red Strapline 48 2 2,400 Ranelagh Lightbox Outbound
Green Strapline 48 2 2,400 Size 2400(w) x 1400(h) mm
October 7 21 Sampling Full details upon request Display area 2200(w) x 1200(h)
Not subject to seasonality discounts • All rates and posting dates are accurate at time of Frame width 55mm
November 4 18 • All prices exclusive of VAT. Rates shown for a printing, for the most up to date information please
two-week campaign; other durations subject to contact Chris Neville, Evan Casey or Hugh Quigley or visit Cost 10,000 per annum
December 2 16 availability; prices on availability.
www.jcdecaux.ie (this is only applicable for ROI)
Ranelagh Entrance Lightbox
Format Width (mm) Height (mm) Material Size (Inc.frame) 4200(w) x 1970(h) mm
Columns Display area 4000(w) x 1770(h)
Column Top 1165* 1260* Art (matt/gloss) Frame width 100mm
Column Bottom 1165* 1840* Art (matt/gloss) Cost 15,000 per annum
Safe Copy Margins: *100mm all sides
Distance between top and bottom posters: 670mm
Straplines 1454 140 Fascall 1201
Portrait Panel 350 595 Fascall 1201
Tram Dominations
Straplines 1454 140 Fascall 1201
Window Strip 100 1530 Fascall 1201
Portrait Panel 350 595 Fascall 1202
Contravision 1300 165 Exterior display
Skyline Specs on request
Tram Domination with Skyline 1 Lightbox at Ranelagh
White S/A Removable Vinyl 2Matt Laminate Print Side
Connolly
Stephen’s Green
Red Line
Harcourt Busarus
Green Line
Abbey St
Charlemont Jervis
Four Courts
Ranelagh Smithfield
Museum
Beechwood Heuston
James’s
Premium Station
Premium Station
Cowper Fatima
Rialto
Milltown Suir Road
Goldenbridge
Windy Arbour Drimnagh
Blackhorse
Dundrum Bluebell
Standard Station
Standard Station
Kylemore
Balally Red Cow
Kingswood
Kilmacud
Belgard
Stillorgan
Cookstown
Hospital
Tallaght
Sandyford
Luas Fact Pack
Luas Fact Pack
Contact Details
Chris Neville email: Chris.Neville@JCDecaux.ie Ph: (01) 295 8170 Mob: 087 277 2212
Evan Casey email: Evan.Casey@JCDecaux.ie Ph: (01) 295 8170 Mob: 087 052 3844
Hugh Quigley email: Hugh.Quigley@JCDecaux.ie Ph: (01) 295 8170 Mob: 087 905 9377
Tel: (01) 295 8170 Fax: (01) 294 2509
