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I dfx provides its readers with the perfect blend of inspiration and information
about the very best in residential interior design and architecture. It is a
monthly must-read title for every professional working in the sector – from
architects and interior designers, to lighting consultants, technology
specialists, furniture designers and showroom managers and many more.
                                                                                       WHO RECEIVES IDFX      Total net circulation

                                                                                                              Designers & Design consultancies

                                                                                                              Interior Designers

                                                                                                              Known specifiers / Active enquirers

Everyone knows that idfx is the place to catch the first glimpse of the latest                                Architects
                  products, find out about the latest trends, and get tips on how to
                  tackle the more challenging elements of individual projects.
                  idfx journalists are specialists in interior design and write                               Furniture/Textiles manufacturers
                  specifically for a well-informed professional readership.
                  Travelling throughout the UK and Europe, we are constantly on                               Contract furnishers
                  the look out for new ideas and new products and keep in regular
contact with all the key players to make sure our information is completely up-
                                                                                                              Property developers
to-date. idfx readers have the budgets to make sure their projects deliver the
very best to their clients. They are looking for quality and are prepared to pay
for it and idfx is here to help. Over the last 12 years we have built a reputation                            Project directors
based on excellence which continues to be at the very heart of what we offer,
whether on paper or online.                                                                                   Lighting

                                                                                       WHERE DO THE
                                                                                       ENQUIRIES COME FROM?   Flooring



“Not just a prey face… Not only is idfx visually inspiring but it is                                         kitchens
also a good read. As the furniture buyer for Chaplins, I feel it keeps
abreast of current trends and doesn’t shy away from tackling                                                  Others
important issues that need to be aired. In my opinion idfx is a must
“idfx represents a very straightforward, no nonsense approach to                         JOURNALIST WHO’S WHO
some of the most beautiful interiors projects, and when we are
                                                                                         SARAH BROWNLEE        has been     comes into contact with a          weekly, two-page Interior
looking for ideas and trends, it’s a great place to start because it’s                             writing about interior   constant stream of design          Style section for a daily paper
always bang on the money”                                                                          design and               luminaries. She was                in Essex. She was part of the
                                                                                                   architecture for         consultant to the eight-part       launch team of idfx in 1998,
 JUSTIN PRATT, MANAGING DIRECTOR, KNOLL STUDIO                                           almost ten years working for       BBC2 TV series Home.               working first as production
                                                                                         both trade and consumer            Awards along the way have          editor and later as acting
                                                                                         titles, following studies in       included "furniture writer of      editor for two periods of
                                                                                         The History of Art and             the year", "home                   maternity cover. She then
                                                                                         Design and then journalism.        improvement writer of the          went on to work as deputy
                                                                                         She was deputy editor of FX        year", and "services to the        editor of Lighting Design and
                                                                                         magazine for two years and         design industry." Barbara is       Total Retail magazines. Now
                                                                                         Sarah is now firmly back in        the author of several books,       a freelance writer with two
                                                                                         design territory working as a      including "The Design Source       young children, she
                    “idfx is been a real asset to the interior design                    freelancer specialising in         Book"; and "Where to Get           contributes regularly to idfx
                                                                                         homes, interiors, architecture     the Look".                         and its sister magazine FX,
                    profession and provides exactly what it says on the                  and product design. Titles she                                        and has written about
                    cover - inspiration for interior design                              has recently contributed to        LINDA CLAYTON     is a freelance   adventure travel, motoring,
                                                                                         include: idfx, Crafts, Elle                interiors journalist       maternity provision and
                    professionals. Every month it is brim full of                        Decoration, Spaces, Frame,                 and has specialised        environmental issues for
                                                                                         Blueprint and X2. Sarah is                 in the world of            other publications including
                    content and aims to bring our aention to crucial                    also a keen illustrator            kitchens, bedrooms and             Rough Guide, Land Rover
                    information on regulations and legislation. One of                   BARBARA CHANDLER        has
                                                                                                                            bathrooms for nearly a
                                                                                                                            decade. Regular titles to
                                                                                                                                                               World, Home and Country
                                                                                                                                                               and Global Adventure.
                    our key objectives at BIID is to help our members to                          been a specialist         which she contributes
                                                                                                  writer on home            (besides idfx) include Homes       AMELIA THORPE      specialises
                    understand the importance of professional practice                            design, interiors and     & Gardens Magazine, Ideal                   in design journalism,
                    and idfx is working in parallel with our aims."                      lifestyle for over 35 years. As    Home Magazine, Beautiful                    writing about
                                                                                         a freelancer Barbara founded,      Kitchens, Country Homes &                   interiors, architecture
                      IRIS DUNBAR, PRESIDENT, THE BRITISH INSTITUTE OF INTERIOR DESIGN   wrote and took photographs         Interiors, Period Living           and homes. She is a regular
                                                                                         for the Ideal Home London          Magazine, KBB Magazine,            contributor to idfx, as well as
                                                                                         Shopping Digest, and did this      Progressive Greetings              several other leading
                                                                                         for 20 years. At the same          Magazine and The Designer          magazines and national
                                                                                         time, she wrote for many           Magazine. She also writes          newspapers. Prior to her
                                                                                         other leading British and          copy for brochures and             writing career, Amelia ran a
                                                                                         European publications and          corporate literature, websites     leading non-fiction book
                                                                                         companies, including The           etc.                               publisher, producing an
                                                                                         Sunday Times, and House                                               extensive list of bestselling
                                                                                         and Garden. Currently,             KAY HILL  trained as a             books, including a portfolio of
“idfx is a great magazine - I read every issue. Its coverage within                      Barbara Chandler is the                    newspaper journalist       illustrated interiors titles by
our industry is unrivalled. Internationally it has clout - we’ve                         design writer for Homes &                  and worked for             high profile authors. Today
                                                                                         Property, the popular                      weekly and daily           she uses her wide range of
received feedback from America when Design Centre Chelsea                                Wednesday supplement of            regional papers as a news          contacts, business
                                                                                         the London Evening                 reporter before moving to          background and passionate
Harbour has been featured. It’s highly regarded amongst interior                         Standard. She covers all the       feature writing and sub-           interest in design to produce
designers and other professionals within this business.”                                 major design events,
                                                                                         including Maison & Objet,
                                                                                                                            editing in the early nineties.
                                                                                                                            Her first move into interior
                                                                                                                                                               inspiring and informative
                                                                                                                                                               stories for the interior design
HELEN FIFIELD, MANAGING DIRECTOR, DESIGN CENTRE CHELSEA HARBOUR                          Milan and Cologne, and             design was launching a             world.
             REGULARS:                                                                 JANUARY                            Design Interiors preview                20 Nov 2009
             Pulse – new product highlights

             News – the latest information from the interior design industry           FEBRUARY                           Connected Home                          15 Dec 2009

             Diary – events to look out for in the coming month
                                                                                       MARCH                              London Design Week preview               20 Jan 2010
             Company Profile – we focus on one company making the news

             Showrooms – new places and spaces in interior design                      APRIL                              Door furniture                           16 Feb 2010

             Eco – green ideas for interiors
                                                                                       MAY                                Eco Feature                             15 Mar 2010
             Making It – designers and products using innovative ideas and materials

             Kitchen & Bathroom Pulse – new product highlights                         JUNE                               Milan Furniture fair review             15 Apr 2010
             Books – our reviews of the new releases
                                                                                       JULY                               Bathrooms                               17 May 2010
             No.1 Fan – a design guru chooses an inspiring object                                                         Bedrooms

                                                                                       AUGUST                             Wood Flooring                           15 June 2010

             JANUARY         Bathrooms                                                 SEPTEMBER                          Decorex, 100% Design & Focus Previews    18 Jul 2010

             FEBRUARY        Flooring
                                                                                       OCTOBER                            Fireplaces/ Heating                     13 Aug 2010
             MARCH           Fabrics

             APRIL           Ceramics and Stone                                        NOVEMBER                           Carpet/Rugs                             14 Sept 2010
                                                                                                                          Connected Home
             MAY             Ecobuild

             JUNE            Home technology
                                                                                       DECEMBER                           Lighting Feature                         18 Oct 2010
             JULY            Kitchens

             AUGUST          Dining

             SEPTEMBER       Lighting

             OCTOBER         Bedrooms

             NOVEMBER        Yachts
                                                                                       *All features subject to change without notice *
             DECEMBER        Outdoor
ADVERTISING RATES AND MECHANICAL DATA                                                                                                                        ADVERTISING
                                                                                                                                                             Group sales manager
                                                                                                                                                             Joe Maughan
           DIMENSIONS                                                                            PRODUCT ENTRIES                                   
                                                                                                                                                             020 7936 6847
           DPS bleed size:        470mm x 310mm           DPS trim size:     460mm x 300mm       Single product entry: £200
                                                                                                                                                             Sales manager
           Page bleed:            240mm x 310mm           Page trimmed:      230mm x 300mm       CLASSIFIED RATES                                            Alistair FitzPatrick
                                                                                                 Showcase section:                                 
                                                                                                                                                             020 7936 6849
           DPS type area:         428mm x 265mm           Page type area:    194mm x 265mm       1 MONTH                 6 MONTHS               12 MONTHS
                                                                                                                                                             Supplement sales executive
           Half page horizontal: 194mm x 125mm            Half page vertical: 93mm x 265mm       £385                    £330                   £310         Ryan Sloan
           Quarter page:          93mm x 125mm                                                   Classified & Appointments: £25 pscc                         020 7936 6841

                                                                                                 Series discount: 5% for 4, 10% for 8, 15% for 12            Classified sales executive
           DIGITALLY                                                                                                                                         Howard Hassen
           All advertisements must be in the form of a PDF file, and be compliant to                                                               
                                                                                                                                                             020 7936 6859
           print standard PDFx1a: all fonts must be embedded, images must be supplied            CANCELLATION
           as CMYK 300dpi or higher, and all transparencies must be flattened. Quark             Eight weeks prior to final copy date                        Italian representative
           Xpress generated pdfs are preferable, although we will accept Indesign pdfs too.                                                                  Paolo Capitini, Niche srl
                                                                                                 ISSUE DATES                                       
           ALTERNATIVE METHODS OF SUPPLY                                                         January, February, March, April, May, June, July, August,   +39 349 2600 480
           Artwork supplied to the correct size in either QuarkXpress, Adobe Photoshop,          September, October, November, December
           Adobe Illustrator eps or Creative Suite pdf.                                                                                                      German, Austrian, Swiss Representative.
                                                                                                                                                             Randolf Krings
           All images must be supplied as CMYK and 300dpi and saved preferably in jpeg               BLEED                                         
                                                                                                                                                             +49(0)172 6056731
           or pdf format. All screen and printer fonts to be supplied.                                  TRIM

           When sending any type of file please make sure that all fonts are embedded,                                                                       Editor
           create outlines, all layers flattened (including transparencies) and all images are                                                               Kate Burnett
           converted to CMYK.                                                                                                                      
                                                                                                                                                             020 7936 6818
           RATES                  1 INSERT         3 INSERTS          6 INSERTS    12 INSERTS
                                                                                                                                                             Assistant editor
           DPS:                   £4,750           £4,150             £3,700          £3,100                                                                 Rebecca Hoh
                                                                                                                                                             020 7936 6815
           Full Page:             £2,500           £2,300             £2,200          £2,000
                                                                                                                                                             Art director
           Half Page:             £1,800           £1,450             £1,350          £1,200                                                                 Paul Head
           Quarter Page:          £786             £730               £657              £525                                                                 020 7936 6812

                                                                                                                                                             Products researcher
           ADDRESS                                                                                                                                           Esther Ademosu
           idfx Magazine
                                                                                                                                                             020 7936 6858
           John Carpenter House
             Carmelite Street,                                                                                                                               Production coordinator
           London, EC Y AN                                                                                                                                   Steve Buchanan
                                                                                                                                                             020 7936 6756

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