Web 2.0 Opportunities
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Web 2.0 Opportunities by Tony Stubblebine
For Note takers
• http://www.stubbleblog.com
Web 2.0 Opportunities by tony@tonystubblebine.com
Web 2.0 is hype
http://headrush.typepad.com/creating_passionate_users/2005/12/have_you_update.html
Web 2.0 Opportunities by tony@tonystubblebine.com
And Opportunity
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• 17th most trafficked site • Every page is user contributed
Web 2.0 Opportunities by tony@tonystubblebine.com
Big Things…
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• Google Maps • Scrollable with AJAX
Web 2.0 Opportunities by tony@tonystubblebine.com
… For Free
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• Mash-up of Google Maps and CraigsList Rentals
Web 2.0 Opportunities by tony@tonystubblebine.com
Opportunities for Individuals
• 100k hits/day • One blogger, part time
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Web 2.0 Opportunities by tony@tonystubblebine.com
Themes
• Architecture of Participation • Mash-ups and Web Services • Blogvertising
Web 2.0 Opportunities by tony@tonystubblebine.com
Architecture of Participation
In Web 1.0 You Paid Workers For Content
Web 2.0 Opportunities by tony@tonystubblebine.com
O‟Reilly Pays For Articles
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Web 2.0 Opportunities by tony@tonystubblebine.com
Architecture of Participation
In Web 2.0 Users Give It To You For Free
Web 2.0 Opportunities by tony@tonystubblebine.com
O‟Reilly Blogs
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• Bloggers Write Solely For Prestige
Web 2.0 Opportunities by tony@tonystubblebine.com
ODEO Support
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Web 2.0 Opportunities by tony@tonystubblebine.com
PHP Documentation
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• This page is 1/3 documentation • 2/3 user additions to documentation
Web 2.0 Opportunities by tony@tonystubblebine.com
Why It Works
• • • • Fame Attention Common Good Custodianship
Web 2.0 Opportunities by tony@tonystubblebine.com
Media Wiki
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Download The Software That Runs Wikipedia
Web 2.0 Opportunities by tony@tonystubblebine.com
pbwiki
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Signup for a hosted wiki in minutes
Web 2.0 Opportunities by tony@tonystubblebine.com
What You Can Do
• Move your support system to a message board • 26 effected users for every one complaint • Find out who your passionate users are • Don‟t repeat yourself • Better information
Web 2.0 Opportunities by tony@tonystubblebine.com
Move Your Intranet Onto A Wiki
• Not sure what information your employees need. • Constructive venting • Constantly updated
Web 2.0 Opportunities by tony@tonystubblebine.com
More?
• Reviews • Wikis on specialized topics • Collections like Amazon‟s listmania, wishlist, or del.icio.us bookmarks
Web 2.0 Opportunities by tony@tonystubblebine.com
Mash-ups and Web Services
• Websites that are built from pieces of other websites • Provided for promotion • The more usage the better
Web 2.0 Opportunities by tony@tonystubblebine.com
Flickr API
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• Free pictures from Flickr
Web 2.0 Opportunities by tony@tonystubblebine.com
Google Maps
• Easiest high-value web service • First you sign-up • Then you cut and paste some javascript into a web page
Web 2.0 Opportunities by tony@tonystubblebine.com
Cut And Paste
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Web 2.0 Opportunities by tony@tonystubblebine.com
Local Podcasts
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Web 2.0 Opportunities by tony@tonystubblebine.com
Why It Works
• Self Interest of Provider • Specialized Interest of Consumer • Specialized Power
Web 2.0 Opportunities by tony@tonystubblebine.com
Martin Levy
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Web 2.0 Opportunities by tony@tonystubblebine.com
Houses on Map
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Web 2.0 Opportunities by tony@tonystubblebine.com
Other Big Web Services
• Amazon • Ebay • Salesforce.com
Web 2.0 Opportunities by tony@tonystubblebine.com
Opportunity #3: Blogvertising
• Easy Publishing • Easy Marketing • Easy Advertising
Web 2.0 Opportunities by tony@tonystubblebine.com
Stormhoek Wine
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Web 2.0 Opportunities by tony@tonystubblebine.com
From One Blogger
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Web 2.0 Opportunities by tony@tonystubblebine.com
Writing a Blog is Work
• Loads of competition • Try podcasting
Web 2.0 Opportunities by tony@tonystubblebine.com
Make Friends With Bloggers
• Bloggers are influencers • Lots of work to build and maintain an audience • Give freebies
Web 2.0 Opportunities by tony@tonystubblebine.com
How Odeo Got It‟s Page Rank
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• “Subscribe With Odeo” buttons • Self serving for podcasters
Web 2.0 Opportunities by tony@tonystubblebine.com
Reach Influencers
• They can also be in places like Flickr
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Web 2.0 Opportunities by tony@tonystubblebine.com
Why It Works
• Influencers • Search Engine Optimization • Tells a story
Web 2.0 Opportunities by tony@tonystubblebine.com
Blogger Blog
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• 3 Easy Steps Apparently
Web 2.0 Opportunities by tony@tonystubblebine.com
Wine Club Badge
• Give people a something to put on their blog. • “Time to take me up on that dinner invite. I just received an „82 Margaux from Sonoma Wine Club” • Value for customer?
Web 2.0 Opportunities by tony@tonystubblebine.com
Web 2.0 Opportunities by tony@tonystubblebine.com
Create a Community of Bloggers
• Organize around a topic • You provide hosting/software service • They provide content
Web 2.0 Opportunities by tony@tonystubblebine.com
Blogging + Badges + Influencers
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Web 2.0 Opportunities by tony@tonystubblebine.com
Dealing With Web 3.0
• Technologists love technology • Opportunity in what they‟ve made easy • Find news things that make old things better • BTW, Web 3.0 is “the sensor-web, in which the architecture of participation will be an automatic byproduct of the devices we carry around with us.”
Web 2.0 Opportunities by tony@tonystubblebine.com