NATIONAL GEOGRAPHIC FORMS KIDS AND FAMILIES SYNERGY GROUP - DOC

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					NATIONAL GEOGRAPHIC FORMS KIDS AND FAMILIES SYNERGY GROUP

WASHINGTON (April 30, 2008)—The National Geographic Society has

harnessed its many kids’ properties into a unified cross-media
marketing

group that includes National Geographic Kids magazine, book publishing,

digital media, entertainment, licensing, custom communications and
mission

programs. The group will be supported by a fully staffed Kids/Families

marketing and sales team headed by Vincent Krsulich.

         With a global scope, the assets of the National Geographic Kids
and

Families Synergy Group reach a desirable audience that is
environmentally

conscious, affluent, family focused and inquisitive. Their focus will
be to

develop partnerships in the kids and family arena that will support

National Geographic’s mission to inspire people to care about the
planet.

   National Geographic Kids magazine is the largest fully paid
circulation

         magazine (rate base of 1,325,000) for 6- to 14-year-olds in the

         United States and is published in 18 languages worldwide. The

         magazine has 18 international editions; a Bulgarian edition will

         launch next month, bringing the total to 19.

   National Geographic Little Kids is a magazine for preschoolers and
their

         parents that encourages and excites them to discover the world

         together. It is a 2008 Parents’ Choice Gold Award winner.

      National Geographic Children’s Books publishes a host of fiction,

         nonfiction and reference books, like “World Atlas for Young

         Explorers.” It also has a robust custom publishing arm that can

         tailor programs for clients around the world.

      On the Web, Kids.nationalgeographic.com creates compelling original
         content and features like games, videos, activities and giveaways
to

         encourage kids to explore the world online. The recent addition
of

         video content has driven site traffic and engagement to record

         levels.

   National Geographic Kids Entertainment delivers original, award-
winning

         programs airing on top kids’ broadcasters in the United States
and

         around the world, including PBS, Noggin/Nick Jr., BBC (U.K.) and

         Treehouse (Canada), and National Geographic Home Entertainment
offers

         video and customized DVDs.

      National Geographic’s Licensing Group develops educational toys and

      learning aids exclusively for Target as well as high-end toys
sold in

         specialty stores. Its business also includes character- and

         property-based products, such as video games and apparel.

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NG KIDS SYNERGY GROUP (PAGE 2)


   National Geographic Custom Communications leverages all the
resources of

         the Kids and Families Synergy Group and creates powerful

         communications platforms to help connect with customers and
expand

         into new markets.

      National Geographic’s Mission Programs encompasses the nonprofit

         activities of the Society, supporting mission-based programs in

         education, conservation and exploration.   Programs include the

         National Geographic Bee, the National Geographic Live! speaker
      series, Photo Camp, BioBlitz, Education Foundation and the Jason

      Project.

      “It is the Mission Programs that make our connection and
engagement

with kids and families unique. Our unified approach to the market will

expand awareness of all of our kids’ and family assets and open up many

creative ways to engage with consumers globally,” said Krsulich.

      The National Geographic Society is one of the world’s largest

nonprofit scientific and educational organizations. Founded in 1888 to

“increase and diffuse geographic knowledge,” the Society works to
inspire

people to care about the planet. It reaches more than 300 million
people

worldwide each month through its official journal, National Geographic,
and

other magazines; National Geographic Channel; television documentaries;

music; radio; films; books; DVDs; maps; school publishing programs;

interactive media; and merchandise. National Geographic has funded more

than 8,800 scientific research, conservation and exploration projects
and

supports an education program combating geographic illiteracy. For more

information, visit nationalgeographic.com.

                                    ###




Caryn Davidson
Director, Communications
National Geographic Society
432 West 45th Street, 6th Floor
New York, NY 10036
212/ 506-1609
212/586-4847 (fax)
cdavidso@ngs.org