NATIONAL GEOGRAPHIC FORMS KIDS AND FAMILIES SYNERGY GROUP
WASHINGTON (April 30, 2008)—The National Geographic Society has
harnessed its many kids’ properties into a unified cross-media
group that includes National Geographic Kids magazine, book publishing,
digital media, entertainment, licensing, custom communications and
programs. The group will be supported by a fully staffed Kids/Families
marketing and sales team headed by Vincent Krsulich.
With a global scope, the assets of the National Geographic Kids
Families Synergy Group reach a desirable audience that is
conscious, affluent, family focused and inquisitive. Their focus will
develop partnerships in the kids and family arena that will support
National Geographic’s mission to inspire people to care about the
National Geographic Kids magazine is the largest fully paid
magazine (rate base of 1,325,000) for 6- to 14-year-olds in the
United States and is published in 18 languages worldwide. The
magazine has 18 international editions; a Bulgarian edition will
launch next month, bringing the total to 19.
National Geographic Little Kids is a magazine for preschoolers and
parents that encourages and excites them to discover the world
together. It is a 2008 Parents’ Choice Gold Award winner.
National Geographic Children’s Books publishes a host of fiction,
nonfiction and reference books, like “World Atlas for Young
Explorers.” It also has a robust custom publishing arm that can
tailor programs for clients around the world.
On the Web, Kids.nationalgeographic.com creates compelling original
content and features like games, videos, activities and giveaways
encourage kids to explore the world online. The recent addition
video content has driven site traffic and engagement to record
National Geographic Kids Entertainment delivers original, award-
programs airing on top kids’ broadcasters in the United States
around the world, including PBS, Noggin/Nick Jr., BBC (U.K.) and
Treehouse (Canada), and National Geographic Home Entertainment
video and customized DVDs.
National Geographic’s Licensing Group develops educational toys and
learning aids exclusively for Target as well as high-end toys
specialty stores. Its business also includes character- and
property-based products, such as video games and apparel.
NG KIDS SYNERGY GROUP (PAGE 2)
National Geographic Custom Communications leverages all the
the Kids and Families Synergy Group and creates powerful
communications platforms to help connect with customers and
into new markets.
National Geographic’s Mission Programs encompasses the nonprofit
activities of the Society, supporting mission-based programs in
education, conservation and exploration. Programs include the
National Geographic Bee, the National Geographic Live! speaker
series, Photo Camp, BioBlitz, Education Foundation and the Jason
“It is the Mission Programs that make our connection and
with kids and families unique. Our unified approach to the market will
expand awareness of all of our kids’ and family assets and open up many
creative ways to engage with consumers globally,” said Krsulich.
The National Geographic Society is one of the world’s largest
nonprofit scientific and educational organizations. Founded in 1888 to
“increase and diffuse geographic knowledge,” the Society works to
people to care about the planet. It reaches more than 300 million
worldwide each month through its official journal, National Geographic,
other magazines; National Geographic Channel; television documentaries;
music; radio; films; books; DVDs; maps; school publishing programs;
interactive media; and merchandise. National Geographic has funded more
than 8,800 scientific research, conservation and exploration projects
supports an education program combating geographic illiteracy. For more
information, visit nationalgeographic.com.
National Geographic Society
432 West 45th Street, 6th Floor
New York, NY 10036