ESSENCE SECURITIES

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					          TANDBERG CUSTOMER PROFILE
          ACCELERATING DECISION MAkING




ESSENCE SECURITIES
                                                                                 Financial consultants
                                                                                 experience new level
                                                                                 of communication
                                                                                 efficiency with video
                                                                                 conferencing




Essence Securities Co., Ltd. (referred to as Essence Securities) is one of the leading   BUSINESS ISSUES
securities and investment businesses in China. It employs more than 2,100 staff and      Reduce unnecessary travel and
has operational offices in more than 20 provinces and cities nationwide. Essence         save costs for consultant meetings
Securities has research centers in Shenzhen, Shanghai and Beijing. This allows the       at Shenzhen, the headquarters of
company to track and research all areas of the capital market while also being able to   Essence Securities Co., Ltd.
immediately respond to customer demands at any time. Effective communication is
                                                                                         SOLUTIONS
essential to the way Essence Securities does business.
                                                                                         1st Phase: TANDBERG 8000MXP,
CHALLENGE                                                                                TANDBERG 3000MXP, TANDBERG
                                                                                         990MXP
Essence Securities was experiencing increased difficulties with coordinating inter-
office communications between its headquarters at Shenzhen, its research center sites    2nd Phase: TANDBERG 990MXP,
and with the financial consultants located at branch offices throughout China.           TANDBERG MPS 800 & MPS 200
Financial consultants were spending a great deal of time traveling which meant travel
                                                                                         RESULTS
expenses were high. For example, twice a week the head of operations had to meet
                                                                                         Delivered significant time savings
with the consultants who were based all over the country.
                                                                                         for consultants with less time spent
As Essence Securities continued to expand with geographically dispersed offices, it      on traveling and reducing travel
became clear that a solution was needed to improve internal communication and the        expenses. The increased exchange
way information was shared across the company. A more frequent collaborative             of real-time information has
meeting was also required to speed up the decision making process in the highly          allowed Essence Securities to build
                                                                                         a competitive advantage in the
competitive financial environment.
                                                                                         marketplace.
SOLUTION & RESULTS
                                                                                         FUTURE
To cope with the business challenges, Essence Securities decided to deploy video
                                                                                         Integrate data and audio to further
solution and believed the best choice available in the marketplace was a TANDBERG
                                                                                         enhance competitive advantages.
video communication solution. As part of phased roll-out project, TANDBERG’s
advanced video system using IP technology was deployed at Essence Securities’s
headquarters and branch offices – and quickly delivered true added value; travel
expenses were lowered while travel time was reduced for consultants.

Essence Securities were so pleased with the impact the video system had made in only
six months, they opted for large-scale deployment of TANDBERG products in branches




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03 10 2009
          TANDBERG CUSTOMER PROFILE
          ACCELERATING DECISION MAkING




                                                                        TANDBERG 3000 MXP
                                                                        A complete, integrated video system in a compact
                                                                        package. Wall-mount with pedestal or with optional wheel
                                                                        base for flexibility. Integrated audio module for CD-quality
                                                                        sound experience.




                                                                        TANDBERG MEDIA PROCESSING SySTEM (MPS) 200
                                                                        The TANDBERG Media Processing System (MPS) 200 is a
                                                                        reliable, feature rich multipoint control unit, gateway or
                                                                        hybrid. Its flexible, cost-efficient design makes the MPS
                                                                        200 ideal for small-to-medium-sized enterprises requiring
                                                                        centralized or distributed architecture solutions.




all over the country. Video communication between headquarters and the branches             “TANDBERG video
was carried out using a national backbone network. Multipoint Control Units (MCUs)
were installed in their Shanghai office (data and network hub) and Guangzhou                 communication
management office. The video transmission rate easily meets industry standards for           solutions enable
broadcast quality meaning consultants being able to speak to managers or colleagues
                                                                                             discussions to take
in a highly personalized way.
                                                                                             place in the conference
“The video conferencing solution greatly facilitates our work, which to a certain extent,
promotes the development of our business and plays a catalyst role in enhancing our          room with colleagues
market competitiveness,” commented one senior manager at Essence Securities.                 who are locally based
Staff at Essence Securities offices throughout China are holding face-to-face video          or thousands of miles
meetings now with colleagues without worrying about the time lost on traveling. More
                                                                                             away. There is no
importantly, product information can now be exchanged between offices in a timely
manner, improving knowledge-sharing, productivity and efficiency that are essential          distinction between a
in financial services industry.                                                              video conference
Essence Securities’s Research Center is a crucial part of its business. With the             meeting and real face-
TANDBERG video communication solution, the center can now relay information much
faster to operational staff in branch offices. The level of cooperation between
                                                                                             to-face exchanges.”
headquarters and the branches has dramatically improved as staff can have access to          SENIOR MANAGER
up-to-date information instantly – and the company is thriving as a result of this.          ESSENCE SECURITIES

A TREND TO FOLLOW FOR THE FINANCIAL INDUSTRY

As the domestic financial industry continues to develop in China through increased
competition, how to improve the quality of services has become the key objective for
financial enterprises. Unified communication and video communication solutions
integrated with data and audio will become vital for any company that wants to
increase their competitive advantage.
                                                                                             Contact TANDBERG today to learn
                                                                                             how our solutions can support your
                                                                                             business processes.

                                                                                              Email us at tandberg@tandberg.com



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03 10 2009                              www.tandberg.com

				
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