Staying Afloat in Todays Mortgage Market

Document Sample
Staying Afloat in Todays Mortgage Market Powered By Docstoc
					Title:
Staying Afloat in Todays Mortgage Market

Word Count:
347

Summary:
As the refinance boom is quickly coming to an end, if not so already in
the mortgage industry. It is critical to keep working in order to keep
those leads coming your way.


Keywords:
Sales, marketing, loan officer, mortgage, leads, telemarketing, skills,
training, blog, selling, internet mortgage lead


Article Body:
As the refinance boom is quickly coming to an end, if not so already in
the mortgage industry. It is critical to keep working in order to keep
those leads coming your way.

Here are a few ideas to keep your name, products, and services in front
of potential customers.

For starters, revisit every refinance you have done over the last few
years. Pull out the customers that you put into an interest only, arm,
cosi, or similar product.

The terms on types of loans such as these will be coming due shortly, and
your customers will be faced with some decision making, here is your
chance to make it easy on them.

So start making phone calls and sending out mailers today. Get your name
back in front of their face and let them know you are still here and have
many products to offer that would fit their needs.

Your next step would be networking. If you are in sales, nothing can be
more important than networking. So, if you are not doing it, start. And
if you are doing it now, do it more.

No matter how much time you are spending in the office, spend less.

Think about it, how much time do you actually spend selling in a day?

On average, a sales person spends two hours a day selling. Why are they
in sales to begin with.

Join networking groups, chambers of commerce,   rotary’s, community
involvement programs, etc., etc.

And, don’t forget your friends and family, they should be a big part of
any sales persons’ referral arsenal.
Never shy away from talking yourself up at family gatherings or bar-b-
ques.

There is always somebody in a crowd that needs or knows someone that
needs to refinance or purchase a home. So keep the business cards handy.

Also, don’t forget about your past customers. Give them a call to follow
up and make sure they are still satisfied. And, while you have them on
the phone, let them know you would appreciate any business they could
send your way.

				
DOCUMENT INFO