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Incentive Based Marketing Strategies for Wedding Photographers 5 Wedding Packages To Attract More Wedding Clients

VIEWS: 9 PAGES: 2

									Title:
Incentive Based Marketing Strategies for Wedding Photographers: 5 Wedding
Packages To Attract More Wedding Clients

Word Count:
433

Summary:
Wedding Photographers are coming up with unique ideas and incentives to
offer their wedding clients, which are giving them an edge over their
competitors. Here are the most successful incentive-based marketing
strategies for attracting wedding clients and referrals


Keywords:
wedding panning, wedding photographers, marketing, wedding organization,
wedding album, wedding photos, wedding coordinators


Article Body:
While professional photographers shoot many types of events, many are
coming up with unique ideas and incentives to offer their wedding
clients, which are giving them an edge over their competitors.

Photographers who are looking for ideas that compliment their current
wedding offerings are turning to other wedding vendor’s professional
photographer programs to market themselves in a whole new and very unique
way.

In a recent survey conducted by Adesso Albums, the following five
incentives were identified as the most successful incentive-based
marketing strategies for attracting wedding clients and referrals:

<b>Engagement Photo Sessions</b>

Many photographers will add an engagement photo session of the couple to
their wedding package. This is a great incentive for couples wanting to
publish professional engagement photos in their local newspaper or later
use their engagement photos in a showcase album at the wedding.

<b>Engagement Photos Showcased At Wedding</b>

Engagement photos are showcased in an album that is later used at the
wedding reception as a guest book. The photographer’s engagement photos
of the couple are showcased in the album and guests then add their
handwritten sentiments and warm wishes on the album pages – a keepsake
that is a lasting reminder of the day (and the photographer).

<b>Wedding Photo Website</b>

A website that hosts the engagement and wedding photos is a wonderful way
for the couple’s out-of-town guests who couldn’t make it to the wedding
feel as if they were a part of it. It also gives the couple an
opportunity to stay in touch with their guests with fun pictures of the
wedding and wedding reception.

<b>Custom Parent Albums</b>

Creating a custom album for each set of parents can boost the currency of
the new son or daughter in law in addition to making a very special and
personal gift. The albums feature photographs that are meaningful to each
set of parents in a beautifully bound and personally created coffee table
album for them to enjoy for years to come.

<b>Hi-Resolution CD </b>

Having a high resolution CD of all their photos gives the couple the
ability to have prints made long after their wedding day is over – for
family gifts, to frame and send to friends as a reminder of that special
day or even to get shots printed and framed for their new home.

<b>Reduced Rates for Enlargements</b>

This incentive is especially meaningful to couples with large families.
With a reduced rate for print enlargements, the couple can provide their
close family members with more than a few 4 x 6 wedding prints.

								
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