Online Marketing And Using Calls To Action

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					Title:
Online Marketing And Using Calls To Action

Word Count:
516

Summary:
An introduction to Online Marketing and how to use Calls to Action on
your website to sell products and services.


Keywords:
Online Marketing, Internet Marketing, Web Marketing, Search Engine
Marketing, SEO, SEM, Melbourne, search engine optimization, website
marketing


Article Body:
Let’s start with a clear understanding of what a call to action actually
is. A call to action is an element or that entices a reader or viewer to
take note or make a decision based upon it. Relating this directly to
the Internet and websites, a website call to action could be something
like "Add to Shopping Cart", "Buy Now" or "Subscribe to Newsletter". The
main goal of a call to action is to persuade the visitor to click on or
interact further with your website, hopefully ending in the visitor
buying a product or service or another conversion goal. It is often seen
that blue underlined text is clicked on more by website visitors when
given a choice because these have been the default standard for many
years. It is also believed that the blue text is associated with calming
and trust so it more likely to be clicked.

Having described what a call to action is it should be clear that every
good business website have at least one call to action on every single
page within the website. Given the nature of websites it is often
important to give a couple of call to action options to users. When a
visitor progresses through your website, you should be able to follow the
path your website visitors have made along the path of persuasion towards
your conversion goal. Ideally this would give you a clear idea on what
calls to action are working and what ones aren't along the desired flow
of your conversion process. A good website will be laid out in such a
way that when a visitor wants to make a slight detour to find out more
information correctly placed and worded calls to action are there to
guide them back on your conversion path.

So, why do you need a call to action on your website? Many studies have
shown that if a website visitor does not find what they are looking for
within 3 seconds they will exit your website. Many SEO experts will only
focus on getting a website into the top few results but there should also
be focus on the overall online marketing strategy. Any good SEO and
Online Marketing company will be able to guide you in a complete online
marketing strategy. It is important to know that selling the websites
product or service and using calls to action to get visitors through your
conversion path is of equal importance to the overall SEO plan.
A well thought out call to action in an overall online marketing campaign
will provide you with more sales, lead generation and constant
predictable results.

When choosing an SEO and Online Marketing company it is important to take
some time and do your own research. The simplest form of research is to
search in Google for SEO or Online Marketing and see how good the SEO
firm is at selling their own products and services. If they are
positioned well for their own services then they are likely to be able to
successfully market your products and services online.