The Right Kind Of Survey
With a variety of surveys abailable, find out what kind of survey is best
for you. Whether it's an online survey or a telephone survey, a survey
can help you gain information about any demographic.
online surveys, polls, enterprise feedback management, survey, survey
Taking a survey can sometimes be an enjoyable task. It’s kind of fun to
see where you sit in a sampling of society. It’s also refreshing to be
able to take part in a survey and voice your views. However, surveys
can also be valuable to businesses and institutions. Allowing them to
gain a better understanding of the people who mean the most to them. For
the corporation, surveys can be a valuable tool and we will discuss some
of them here.
Surveys come in a variety of formats and each offers a different view
into any demographic. Online surveys, email surveys, phone surveys,
mail surveys, personal in-home surveys are just a small number of
potential methods that can be used to better understand the world you
live and strive in.
Anyone who spends anytime on the internet has probably taken a survey
from time to time. The subject of these surveys can vary from politics
to religion or can include questions about entertainment, technology or
lifestyles. Online surveys are often not as intrusive as phone surveys
or email surveys, because they tend to exist in a place the respondent
has chosen to visit. These surveys can be inexpensive to administer and
can produce fast results. Response rates for online surveys can
sometimes be as high as 90 percent. Online surveys are an attractive
option for those who want a survey that provides a quick snapshot of one
aspect or another.
Email surveys tend to have most of the benefits of a web based survey.
They are easy to administer and can produce fast results. The response
rate for an email survey is close to that of an online survey. However,
email surveys can not offer an interactive html format. This format can
be found in online surveys and is useful in providing more accurate
Telephone response rates can be around 40-80 percent. They are somewhat
cost efficient, depending on what kind of phone charges are present.
Like online and email surveys, phone surveys can be useful in large
surveys that can be either national or international. A downside to
phone surveys is that they are limited to audio only. This means the
exclusion of visuals such as graphs, videos, charts and taste and smell
samples. There are a number of phone survey styles. These types
include traditional phone interviews, computer assisted phone dialing,
and interviewing. With such a high response rate and low cost of
deployment. A telephone survey can be a helpful and cheap survey tool.
Mail surveys tend to be more of a survey technique of the past. The
response rate of mail surveys is very low at 5-30 percent. Even when had
delivered, a mail survey can be costly. With the expense of postage on
the rise , a mail survey can be pricey, depending on the location of the
survey. Although bulk postage can be cheap, it may not be cheap enough
for some start ups or other institutions with little budgets. Unlike
email or web based surveys, mail surveys can have long time delays.
These delays can prevent the eventual analysis and processing of data.
Mail surveys can present respondents with large amounts of information,
with some surveys being as long as 50 pages. This type of survey
shouldn’t be used by any one in a rush.
Personal In-Home Surveys
In-home surveys are not used very often. They are costly and only
provide a response rate similar to that of a telephone survey. They are
best used in a situation that requires sampling of a taste or smell. In-
home surveys are not a great way to administer a long survey since most
people don’t like to be bothered at home for an extended period of time.
This type of survey is most effective in areas where telephones and
internet are unavailable.
There are a few simple rules to consider when creating a survey. Keep it
short, nobody wants to spend all day filling out a survey. Offer an
incentive, whether it’s financial or a small trinket people love free
stuff. Personalize the request and make the respondent feel comfortable
with the survey. Make appeals to the respondents emotions. A survey
that covers an emotional topic is sure to get a stronger response. last
of all, make sure to point out that the respondents information will be
kept an anonymous.
Now that you know how to put a survey together and send it out. Get out
there and get to know the people who make your business tick