Keyword research do not depend on your assumptions alone by clickmyadspleaseXOXO

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									Title:
Keyword research – do not depend on your assumptions alone

Word Count:
491

Summary:
Proper and extensive keyword research is the first and most crucial step
towards building a successful website.


Keywords:
seo, keywords, tools


Article Body:
Proper and extensive keyword research is the first and most crucial step
towards building a search engine friendly website. However, a lot of new
and tuned webmasters tend to depend on their own assumptions to determine
related keywords. Perhaps they forget that they are not the intended
buyers.

Where is the loophole?

The problem is there in the core keyword research process. And when you
are using a free keyword research tool, it does not allow you enough
options to fine tune your search. The results provided by these tools
mostly depend on your own assumptions.

An example may demonstrate the process in a better way.

Say, you are searching keywords for a website that sells MP3 music
players. Inevitably, your research will start from ‘MP3 music players’
which will provide you some keywords like:

100% free music downloads for mp3 players, concepts music express mp3
players, download music video for mp3 players, free downloadable music
for mp3 players, free music download for mp3 players, free music
downloads for mp3 players, free music for mp3 players, free music uploads
to mp3 players, how to put music on mp3 players, mp3 music players, music
downloads for mp3 players, music for mp3 players, music mp3 players,
music sources for mp3 players, nextar mp3 players downloads music etc.

In the next step, you will exclude some keywords from this list and
continue the same process.

If you take a closer look, you will see that the result (related
keywords) they are providing you depended on three words (MP3, music and
players) that you entered together in the query box.

But are people really using ‘MP3 music players’ to buy what you are
offering?

Practically you can never be so sure about it.
Why?

If you take a look at Vertical Leap’s SEO Keyword game
(http://www.vertical-leap.co.uk/seo-tools/seo-keyword-survey.asp ) your
idea will definitely change. They have developed this to research and
understand the complex part that individual intent plays while searching
for something.

Here, they show a picture and ask the visitor to enter the terms they
would use to find it on the web. The result is simply mind-blowing and
shows that there are at least 21 different permutations that could be
used to identify that image.

For example for a ‘MP3 Player’ people used the following terms - mp3
player, usb, mp3, flash drive, usb key, usb mp3, usb mp3 player, flash
memory, generic mp3 player, budget mp3 player, movil, memory stick,
memorypen, USB memory mp3, pixel, mp3 plater, mp3 playetr, pen drive,
      usb memory stick, usb memory stick mp3 player, usb stick.

Do you have these terms in your keyword list?

What is the solution?

If you need to work on these free tools, start with more generic keywords
like ‘mp3’ or ‘player’ or ‘music player’ and than move forward while
excluding irrelevant or less popular keywords. Perhaps this process will
take you closer to the best set of keywords.

								
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