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Synchronizing Business and IT to Capitalize on Change

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					Transforming
Your Enterprise
Synchronizing business and IT
to capitalize on change

Summer 2006

 02

 Becoming a trusted
 IT advisor
 Seven steps to help IT build stronger relationships
 with business executives



 11

 Replacing ‘racked,
 stacked and wired‘
 Intelligent infrastructure of new HP BladeSystem
 uses less energy and saves administrative time



 18

 Avoiding IT sprawl
 Increasing server utilization with HP Integrity Virtual
 Machines




 28

 Service Oriented
 Architecture
 Focusing on the ‘what’ versus the ‘how’ helps companies
 deal with the increasing rate of change
It’s hard getting 5 minutes with a top CEO and CIO.
Here’s 30.




                                                                                            ©2006 Hewlett-Packard Development Company, L.P.




                     ”
Watch “Change Artists, a new Web series with prominent CEO/CIO teams. Hear insights on
strategy, technology and change. The dialogue is open. The answers, invaluable. Hosted by
IT journalist John Gallant. Watch now at hp.com/go/changeartists.
Transforming
Your Enterprise

         Strategies

         06    Do you know where your information is?
               A renewed interest in Lifecycle Management is being
               fuelled by the need for compliance.



         Features

         11    Replacing ‘racked, stacked and wired’
               Innovations make new HP BladeSystem change-ready,
               energy-thrifty, time-smart systems best-run right out of the box.
                                                                                                Shifting from maintenance
         15    Why tie up three people when one can do the job?
04             HP Virtual Connect architecture virtualizes server
               connections to the SAN and LAN providing a simpler view
                                                                                                to innovation
               of server blades to outside domains.
                                                                                                Nigel Ball, VP Marketing, Technology
                                                                                                Solutions Group, Americas
         Technologies
                                                                                                It’s not enough to maintain a certain level of IT to run a business. IT
         20    So long, Moore; Hello, multi-core                                                has to be a driver of business goals. And that requires a rethinking of
               A perspective on the implications of the multi-core model,                       IT’s role from maintainer to innovator—from purely managing systems
               and some steps you can take to prepare for them.                                 to understanding business objectives and providing trusted advice on

13       24    Simplifying data protection
               New virtual tape solution delivers enterprise-class data
                                                                                                how IT can contribute productively.

                                                                                                HP is constantly thinking about how companies operate and is
               protection for small and mid size businesses as well as
                                                                                                innovating to address their challenges. In this issue alone, you’ll read
               remote and branch offices of larger enterprises.
                                                                                                about continuous delivery of healthcare services on the HP Integrity
                                                                                                and StorageWorks platforms (page 4) and the intelligent
                                                                                                infrastructure approach of the new HP BladeSystem (page 11). It also
         Services                                                                               profiles power, space and airflow-sensitive fan technology (page 13),
                                             ®
                                                                                                virtual connections in the data center (page 15) and maximizing
         26    HP support for Linux and open source software                                    resources with HP Integrity Virtual Machines (page 18).
               HP Open Source Integrated Portfolio offers a broad choice
24             of software, middleware, services and platforms.                                 Regardless of the solution, service or management approach, one
                                                                                                thing is common. HP understands what it takes to help companies
                                                                                                make the leap from maintenance to innovation. With optimized,
                                                                                                adaptive infrastructure, companies can realize the goals of strategic IT
                                                                                                and move confidently toward becoming an Adaptive Enterprise. We
                                                                                                welcome your feedback on this issue at www.hp.com/go/transform.

                                                                                                For additional information follow the links inside, or contact your HP
                                                                                                sales representative, your HP channel partner or the HP Welcome
                                                                                                Center at 1.800.282.6672, press 5 and mention code BMSJ.




          Transforming Your Enterprise is published quarterly by Hewlett-Packard Company. Additional special issues are published periodically.
          Subscriptions/Feedback – To receive a complimentary electronic or print subscription, and to provide feedback on the content in this publication or
          suggestions for future articles, visit: www.hp.com/go/transform.
          * Page 9 — IDC Multiclient Study, “Server Virtualization Market Forecast and Analysis, 2004-2009,” September 2005.
          * Page 12 — IDC, 2006. “Power Surge: The heat is rising--and costs, too--as tightly packed servers consume gobs of electricity,” InformationWeek, February 27, 2006.
          * Page 20 — IDC Special Study, “Software Licensing in Multi-core, Multithreaded and Virtual Environments: Executive Interview,” #05C4547, September 2005. “Oracle’s Multi-
          Core Licensing Policy Evolves Further,” Ovum, December 2005. * Page 21 — Scientific Computing webcast, “Multi-Core Technologies: Are you getting Your Money’s Worth?”
          * Page 25 — “U.S. SMB Storage 2006: The Move to More Advanced Storage Features,” IDC, #34894, March 2006. * Page 26 — “Open Source Usage is Up, But
          Concerns Linger,” Forrester Research, June 23, 2005.

          Printed in Canada.
                                             Making the transition to
Strategies                                   trusted IT advisor

                                             Seven basic steps to creating greater customer intimacy
                                             with senior corporate executives. HP helps IT on the
                                             path to becoming a service provider.




                                             Just about anyone who’s selling a product, providing a service or forming a business
                                             relationship today knows the value of the “Trusted Advisor”—someone customers can rely
                                             on to provide rock solid advice, steer them in the right direction and always look out for
‘Hospital of the Future’ standardizes        their best interests.
on HP                                   04
                                             It’s about learning to be intimate with your customers and to view their success as your
Do you know where                            own, says Michael Cerreto, HP Consulting and Integration. And, as IT organizations
your information is?                    06   continue to evolve into the role of IT service provider, the need to develop trusted
                                             advisor relationships with senior corporate executives is paramount.
Oracle® users become nimbler with
                                             “IT professionals need to become trusted IT advisors, but getting there requires fundamental
enhanced virtualization capabilities
                                             shifts in behavior,” says Cerreto, who recently created a workshop specifically designed to
for HP Integrity servers                09   assist in the transition. “The more they can adapt how they learn, how they make decisions
                                             and how they conduct themselves interpersonally to more closely mirror the way senior
                                             executives behave, the more successful they will be,” he says.

                                             The transformation needs to take place at an individual level, stresses Cerreto, and there are


2   Transforming Your Enterprise
seven basic steps any IT professional can follow to get started.   The sixth step on the road to becoming a trusted IT
                                                                   advisor is the ability to produce desired results.
The first step in building greater customer intimacy is to         Sometimes it’s easy to lose focus during a project and
adopt an attitude of truly appreciating people and being           become more involved with the process of doing the
curious about them. Rather than showing up to the table            work than the actual goal of the work itself. The key is
as the expert who already has all of the answers, you              to keep your eye trained on the bottom line, says
need to demonstrate that you’re interested in senior               Cerreto, and to define ways to measure your success
management and that you want to understand the                     along the way.
situations they’re facing.
                                                                   Finally—although it may sound unusual at first—you need
Next, you need to develop rapport. “Every interaction              to become someone who is passionate and fun to be with.
with your customer is an opportunity to build rapport,”            According to Cerreto, senior executives are more likely to
says Cerreto. “Whether you match what they’re wearing              work with people who “jump on board and show a lot of
(business casual or suit-and-tie), find a non-business topic       energy” as opposed to those who argue every point and
you both like to discuss, share something personal or              may be perceived as negative.
learn to listen before jumping in, done consistently these
simple steps will help them feel comfortable.”                     In order to further bridge the gap between IT and




Step three is to develop a win-win approach so that your           senior management, IT professionals also need to
clients know you’re not only taking care of yourself but are       understand the key differences between how the two
also looking after their best interests. IT needs to gain          groups operate, he adds. For example, corporate
senior management’s trust and that involves identifying the        leaders are more comfortable making decisions or
natural level of trust each manager initially has in               solving problems based on experience whereas IT
people—whether low, medium or high—then enhancing                  leaders will take a more analytical approach.
the trust level from that point.                                   Executives prefer to read or listen when learning new
                                                                   information whereas IT developers tend to use graphics
In order to make your relationship with senior                     and charts.
management the best it can be, you also need to develop
open and complete communications. That means being                 “It comes down to being able to market yourself in a way
willing to “surface the elephant on the table,” says               that you can create a very close relationship where
Cerreto, and to acknowledge a corporate client’s                   someone feels very safe doing business with you,” says
dissatisfaction with a deliverable.                                Cerreto. “The more that IT professionals can learn to use
                                                                   their expertise to further the cause of their senior executive
The next step is to be service-oriented or, as Cerreto puts it,    clients—rather than their own—the more likely it is that
make it easy for senior executives to work with you. “If           they’ll be viewed as trusted advisors.”
working with IT becomes a hassle, they’re going to find
very clever ways to avoid it even if IT is bringing great ideas    To request more information about the services HP offers
and great solutions to the table,” he notes. “If you can make      to assist IT professionals in the evolution towards
it easy for them to work with you, then they’re going to keep      becoming trusted IT advisors, see “Adaptive IT Leadership
coming back.”                                                      Development Program” at: www.hp.com/go/transform


                                                                                                                                Transforming Your Enterprise   3
‘Hospital of the Future’ standardizes on HP


                                     The doors to the Metro Health Village—the revolutionary vision of Metro Health Hospital
                                     in Grand Rapids, Mich.—won’t be open until November 2007, but already there’s a
                                     buzz in the air about the new twist it will bring to the delivery of high-quality healthcare
Metro Health chooses the HP          services in a community setting.

Integrity platform as the            “The goal of the Metro Health Village is to provide a very compelling place to go for
                                     your healthcare,” says Metro Health CIO Bill Lewkowski.
backbone for continuous
                                     Since 2005, the hospital has been busy working with its partners to transform 170 acres
delivery of core clinical systems.   in the southwest Grand Rapids suburb of Wyoming into a digital village—a new type of
                                     hospital for the future that is expected to have an eight-story, 208-bed facility at its core
                                     surrounded by all the amenities of a community, from restaurants, retail outlets, and a
                                     drycleaners to pharmacies, physician offices and a daycare center. Underlying it all,
                                     and helping to make the experience a positive one for consumers, will be a continuous
                                     computing infrastructure based on hardware from HP.

                                     “Everything is right on target,” says Lewkowski, whose IT group, along with HP Gold
                                     Certified solutions provider and systems integrator Open Systems Technologies (OST) of
                                     Grand Rapids, is coordinating the integration of technology across the campus.

                                     To date, the migration of data from an older IBM storage subsystem onto a new storage-
                                     area network (SAN) based on the HP StorageWorks XP platform is complete (see
                                     Transforming Your Enterprise, September 2005), and Metro Health has also purchased
                                     and installed a new backbone server infrastructure, representing a move from IBM AIX
                                     to HP Integrity servers, including blades.

                                     The move to HP Integrity servers is in line with Metro Health’s goal to standardize on a
                                     single strategic hardware vendor within the digital healthcare village, notes HP Business
                                     Critical Server Representative Jeff Weaver. “Behind the scenes, our architectural strategy
                                     is consolidation,” adds Lewkowski, noting that the health system has downsized from


4   Transforming Your Enterprise
    “Behind the scenes, our architectural
    strategy is consolidation.”




200 servers to just over 100. “We’re achieving that with larger servers, but we’re also
creating a virtualization strategy using HP blade servers,” he notes.

One of the main roles of the new server infrastructure is to support the rollout of a
sophisticated clinical system from Epic Systems Corp. of Madison, Wis., which will go
live this August at the health system’s 10 existing outpatient and physician facilities and
will be installed in the village hospital next year. As a sort of “trial run,” Lewkowski
recently piloted blade PCs and thin client devices at its existing locations, implementing
630 HP PC blades as front-end user devices.

“We have a lot of shared devices where multiple people need to access the clinical
system wherever and whenever they need it,” he says. “One of the benefits of an HP
blade PC infrastructure is that it’s any time, any where access through Metro Health’s
network. They can log in first thing in the morning and then keep their session running
on the blade all day long.”

Additional benefits, he adds, include easier maintenance, better fault tolerance and
lower total cost of ownership, all of which bodes well for blade PCs and thin clients
becoming the end-user device of choice in the village when the final decision is made
next year.

Hand in hand with its hardware transformations, Metro Health is also using
construction of the digital village as an impetus to refresh other parts of its IT
strategy. For example, Lewkowski has moved to a “total lease strategy,” capitalizing
on the highly competitive pricing of HP Financial Services for the most part, although
not exclusively.

“It gives me a three-year refresh,” he explains. “I’ve built the hardware numbers into
my operating budget so that every three years I’ll receive much better, more capable
hardware for the same price point.”

Metro Health is also in the process of creating a services company within its IT
department to offer hardware and services to the other groups within the village as an
application service provider (ASP). While they’ll have the option of using Metro
Health technology and services, they can also bring in their own, explains Lewkowski.

“This is work in progress,” he adds. “But thanks to the strategic and technical guidance
of significant partners like HP and OST, we’re well on our way.”

To learn more about the Metro Health Village, visit www.metrohealth.net. For more
information on the integration services offered by OST, visit: www.ostusa.com. For
information on transitioning to HP Integrity servers, see www.hp.com/go/transform

                                                            Transforming Your Enterprise      5
Do you know where your information is?




                               From a marketing term in the late 1980s, to a discipline      ensuring the procedures for handling that information
                               in the early ‘90s, to a full-blown methodology by the         are implemented and followed.
Renewed interest               start of the new Millennium, the concept of Lifecycle
                               Management (LCM) has been around in the information           “Now you need good asset management because you
in Lifecycle                   technology industry for decades. But only recently has it     must guarantee to your board of directors and
                               become a must-have approach in the face of new                customers that you’re adequately managing the
Management is                  regulatory and legal requirements, says Bruce                 information they’ve entrusted to you,” says Michelson.
being fuelled by               Michelson, Distinguished Technologist, HP Personal            “And the only way to achieve good asset management
                               Systems Group (PSG), North America Lifecycle                  is by building a robust LCM practice.”
the need for                   Management.
                                                                                             Whereas historically companies have struggled to cost-
compliance.                    “I believe Lifecycle Management is having a renaissance       justify investments in asset management tools and
                               of sorts,” says Michelson, who is in the process of writing   procedures for managing physical devices, now the
                               his second book on the subject. “Many businesses now          emphasis has shifted to the information residing on those
                               realize that in order to comply with regulations, protect     devices. For example, it used to be enough to guarantee
                               intellectual property, and assure personal security,          computer hardware wouldn’t end up in a landfill and
                               Lifecycle Management is no longer a concept they can          would be disposed of according to EPA standards. Now
                               ignore.”                                                      there’s the added expectation that the disk will be
                                                                                             cleansed of any intellectual property as well.
                               Michelson defines Lifecycle Management as “the bill of
                               material necessary to support a client device.” Just as a     “Customers expect good practices to be in place at the
                               bill of material describes a product in terms of all its      companies they do business with and that expectation
                               parts—from design through to manufacturing and                translates into legal responsibility,” says Michelson,
                               maintenance—Lifecycle Management entails all of the           noting the bar has been raised largely due to the decline
                               rigor and requirements necessary to protect the               of casual computer users. “That’s where the industry has
                               information a business is using—or that is entrusted to       led us and why LCM is now having a renaissance.”
                               it—no matter where it resides.
                                                                                             While compliance with regulatory requirements is
                               One reason for the recent resurgence of interest in LCM       causing many Fortune 500 companies to focus their
                               is that privacy laws have made IT managers                    attention on Lifecycle Management methodologies, it
                               accountable for the information that resides on client        may take more compelling events such as identity theft or
                               devices and, in many cases, personally responsible for        data loss before others take notice. It boils down to risk


6   Transforming Your Enterprise
mitigation, says Michelson, and stringent adherence to          implement the appropriate tools and technology to
LCM practices is one of the best ways to achieve it. “If it     support it. Over the last four to five years, management
comes out that you weren’t controlling your assets the          tools have matured to the point where they are now
way you were supposed to, the cost of the bad press,            critical to the effective implementation and execution of
the penalties or the loss of your customer is something         Lifecycle Management, says Michelson. Specifically, they
that can literally break your business,” he says.               enable services like remote patch management, remote
                                                                wake-up and remote tracking of devices, and, by allowing
In most organizations, responsibility for developing an         distributed devices to be centrally managed, are making




LCM strategy will fall squarely on the shoulders of the         LCM attainable for any size business.
CIO and consequently, IT. The first step is to determine
your policies, processes, procedures and governance             In short, Lifecycle Management is no longer an option but
model—embracing disciplines like ITIL and Six Sigma,            a necessity. “For a long time companies could avoid this
and ensuring that you have considered your “lowest              discussion but now it’s to the point where they can’t avoid
common denominator.”                                            it much longer,” says Michelson. “If you don’t have a
                                                                good lifecycle practice, then it’s time to reach out to the
“It’s not enough to have a high level consulting firm           experts and have them come in and talk with you.”
come in and define over arching practices,” points              Without an integrated LCM approach, he adds,
out Michelson. Rather, companies need to drill                  companies run the risk of creating silos of service
down to the operational level, including areas like             delivery, which are not only more costly and complex to
product fulfillment, software fulfillment, integration          manage, but also create greater potential for risk. A
and warranty maintenance, and that means getting                good LCM practice, on the other hand, one that includes
to the source where the actual work is being                    user segmentation, risk cycle, cost of change and
performed.                                                      mobility, offers cost reduction, cost avoidance and
                                                                service level impacts that can be specifically identified
“It means you have to bring your incumbent suppliers a          and implemented.
little closer to your IT infrastructure and your business,”
he says. “And there’s a natural tendency not to let             “Whether you’re a 2,000- or 100,000-person shop, the
people get that close.”                                         legal requirements are the same in terms of your ability
                                                                to control and protect the information that’s provided to
It helps to think of LCM as a suite of services required to     you,” he notes. “The only way to become compliant with
support a client device. The commodity ‘suite’ is the           those is to consciously make a decision to have a
services and practices that support product acquisition,        lifecycle plan.”
software acquisition and other factory-related functions that
occur at the point of sale. The management ‘suite’              As one of only a handful of companies that supports
encompasses the installation and ongoing maintenance            global LCM in a best practice manner, HP is well
issues. And, the financial ‘suite’ involves your method of      positioned to assist companies in developing an LCM
payment, whether it’s buy, bundle or lease, through a utility   methodology. To begin this discussion with HP contact your
computing model or virtualization, or a mix of all five.        HP Services or HP Personal Systems Group (PSG) sales
                                                                representative, or request contact by checking the Lifecycle
Once you’ve developed an LCM model, you need to                 Management offer at www.hp.com/go/transform


                                                                                                                               Transforming Your Enterprise   7
                                How the show always goes on. To a packed house.
                                      Whether it is “Madama Butterfly” or Michael Bublé, every ticket at Sydney Opera House is a hot one.
                                      That’s why they chose HP Integrity servers with Intel® Itanium® 2 processors. Now twelve times as
                                      many customers can access the ticketing system simultaneously, and downtime is a distant memory.
                                      Norman Gillespie, CEO says, “Maintaining our reputation is crucial. HP Integrity Itanium-based
                                      systems help ensure our customer experience is virtually flawless.” itanium-integrity.com




    ©2006 Hewlett-Packard Development Company, L.P. ©2006 Intel Corporation. All rights reserved. Intel,
    the Intel logo and Itanium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in
    the United States and other countries. Sydney Opera House is a trademark of the Sydney Opera House Trust.




8    Transforming Your Enterprise
Oracle users become nimbler with enhanced
       ®




virtualization capabilities for HP Integrity servers
           It’s month end and your Oracle® financial applications are    Software, HP. “If a server reaches maximum capacity,
           taxing the limits of your server resources. But what if you   additional Oracle RAC nodes are activated; when the
           could pool those resources and then automatically adjust      workload decreases, the VSE automatically scales back
           them as your Oracle database workloads fluctuate?             the additional resources,” he explains.

           With the launch of the new HP Virtual Server Environment      As demand for virtualization products and strategies
           (VSE) Reference Architecture for Oracle® Real Application     continues to grow—an assessment by International Data
           Clusters (RAC) for HP-UX11i, that “what if” scenario has      Corp. (IDC) has virtualization spending reaching $15
           become a reality for companies running mission-critical       billion by 2009*—the HP VSE is enabling customers like
           UNIX® environments based on the Oracle database. For          Healthways, Mitel, Orient Overseas Container Line and
           faster and easier deployment of your IT projects, HP has      Royal London Group to optimize their server utilization in
           developed HP VSE Reference Architectures for HP-UX 11i.       real-time based on business priorities (see “Avoiding IT
           HP VSE Reference Architectures are integrated and pre-        Sprawl” page 18).
           tested configurations of HP VSE components with key
           applications. The HP VSE Reference Architecture for           “By consolidating our HP infrastructure via HP
           Oracle RAC enables users to flex, add and move their          virtualization technologies, we are now able to nimbly
           resources and workloads in an Oracle database                 respond to changing workloads while saving almost
           environment as required.                                      $200,000 in the process,” said Clive Cranshaw,
                                                                         technical administrator, Royal London.
           “Using the HP VSE on HP-UX 11i, Oracle RAC customers
           can automatically and dynamically scale their HP              To learn more about the HP VSE and recent
           Integrity environments up, out and back as database           enhancements including the new HP VSE Reference
           workloads increase and decrease,” notes Nick Van der          Architecture for Oracle RAC for HP-UX 11i, visit:
           Zweep, Director, Virtualization and Integrity Server          www.hp.com/go/transform4




Gain the skills to master change
           It’s not every day you get the chance to pick the brains of   business failure, and how the FedEx “culture of
           people like FedEx CEO, Fred Smith, and his CIO, Rob           change” provides rewards for employees who
           Carter. But that’s just what HP offered in May when it        precipitate change.
           launched its first in an ongoing series of live, half-hour
           streaming video webcasts. Entitled “Change Artists,” the      At McKesson, improving the overly expensive, sluggish,
           series provides insight into how top Fortune 500              and mistake-prone processes of the healthcare business is
           companies are managing and mastering change in their          the mission. So McKesson has been helping hospitals
           businesses, just as you must do.                              worldwide apply technology in order to lower their costs
                                                                         and also to simplify both their clinical and administrative
           Change Artists, produced in collaboration with CNN and        workflows, while reducing diagnostic and drug errors.
           CIO magazine, continued in June with similar open-door        Indeed, McKesson sees technology as the healthcare
           access to CEO, John Hammergren, and CIO, Randall              industry’s new wonder drug.
           Spratt, from healthcare technology pioneer and industry
           leader, McKesson.                                             To learn more from FedEx and McKesson, tune into
                                                                         www.hp.com/go/changeartists—where you can also
           During the live webcasts you see and hear host                register for the September 13th episode featuring Reuters'
           John Gallant, president of Network World, doing               CEO, Tom Glocer, and company CTO, Roy Lowrance.
           the interviewing. (And while he does, you can also            And while there, explore the premium online content that
           submit your own questions.) Among the insights                includes white papers, success stories, and interactive
           Gallant plucked from FedEx: the failure to change             business tools created by IDC that will help you become
           leads inevitably to ‘commoditization’ and usually             more of a change artist too.


                                                                                                     Transforming Your Enterprise     9
Features
Replacing ‘racked, stacked
and wired’
Your energy costs are skyrocketing. Your administrators are
spending more time managing your environment than
finding ways to improve it. Your IT operational costs are
four times higher than your equipment costs. And yet,
within the constraints of a traditional racked, stacked and
wired IT environment, there’s very little you can do about it.

In fact, it’s time to go back to the drawing board—and
with the launch of the next-generation HP BladeSystem, HP
has done just that.

“The conventional IT infrastructure of today is like a
technology house of cards,” says Jason Newton, HP
BladeSystem Marketing Manager. “IT departments are
faced with hundreds to thousands of discrete little boxes
delicately wired together in a specific way, each one
demanding its own one-to-one attention and essentially
forcing IT’s hand into a very ineffective and inefficient
method of operating.

“If organizations want to reach the higher goals of a truly
adaptive enterprise, they simply cannot continue to build
and manage things the way they are today,” he says.

To better understand the operational concerns of today’s
data centers, HP asked existing customers key questions
about how they operate, their challenges, and what they


                             Transforming Your Enterprise   11
                                would do differently if they had the means to do it. Based       and applying new innovations in HP Thermal Logic
                                on their feedback, four key opportunities for innovation         technologies (see “Thinking outside the box—literally,”
                                were identified—change, energy, time and cost—and the            next page), the latest HP BladeSystem enables users to
                                new HP BladeSystem is designed to address all four.              “see and understand” the impact of their power
                                                                                                 consumption. In addition, breakthrough fan technology
                                Blading across the data center                                   developed by HP—representing a first for the industry—is
                                To achieve its new, customer-driven vision, HP shifted its       cutting server airflow by 30 percent and energy
                                blade focus from servers to infrastructure, presenting a         consumption by 50 percent compared to traditional fans.
                                bold, new, modular design that extends the benefits of
                                                                                                 Separating environments
                                blade technology across the entire data center. In
                                                                                                 In a traditional racked, stacked and wired IT world,
                                essence, the company is “blading” its computing line—
                                                                                                 performing routine tasks and processes is complicated
                                including servers, storage, networking, clients, power and
                                                                                                 by the manual coordination that’s required. To add a
                                cooling—to provide an intelligent infrastructure that uses
                                                                                                 server, for example, often requires synching the
                                less energy and saves valuable administrative time. As
                                                                                                 schedules of networking, storage and facilities experts
                                Newton points out, the new HP BladeSystem pulls
                                                                                                 and can quickly turn a 30-minute task into a three-day
                                together innovations and expertise from across HP to
                                                                                                 proposition. By giving customers the choice of a unique
                                deliver a self-optimizing, easily managed environment—
                                                                                                 technology called HP Virtual Connect (see “Why tie up
                                based on the HP BladeSystem c7000 Enclosure—that
                                                                                                 three people when one can do the job?” page 15), the
                                efficiently pools and shares core data center elements.
                                                                                                 HP BladeSystem delivers a new approach for connecting
                                                                                                 and managing servers that is designed to eliminate
                                “Today, when you say ‘blade’ most people think servers
                                                                                                 manual coordination and supports the concept of utility
                                flipped on their side and slid in a shelf,” notes Newton.
                                                                                                 computing. Resources are pre-provisioned and then
                                “But the real challenges for customers are not around ‘Do
                                                                                                 “turned on” as required, at a moment’s notice and with no
                                I have the latest processor?’ Rather, they’re about ‘How
                                                                                                 need to touch a cable or involve an expert, explains HP
                                do I cut costs, get flexible, improve productivity and deal
                                                                                                 BladeSystem Interconnect Strategies Manager Bill Dicke.
                                with rising energy costs?’ and HP’s vision of the bladed
                                data center of the future addresses those.”
                                                                                                 “Why tie up three people when one can do the job?”
                                Newton likens the HP BladeSystem to an empty box that            says Dicke. “We identified customer problems related to
                                contains all of the amenities required to run a data center      current blade infrastructures and pinpointed the right
                                efficiently—such as power, cooling, management,                  solution—one that allows IT to cleanly separate the servers
                                redundancy, security and connectivity—and can be “filled”        from the network and storage environments so that servers
                                                                                                 can be added, replaced or moved without affecting the
                                                                                                 network at all.”

Fan technology can cut energy use by 50 percent.                                                 Onboard administration
                                                                                                 Finally, when time is your most precious commodity and
                                with modular pieces, whether servers, applications or storage.   your IT administrators are spending too much of it
                                “It’s like building blocks; you pick the right size for          patching, monitoring, configuring and deploying, the new
                                whatever it is that you want to build,” he says. “When it        HP BladeSystem puts all of the information you need right
                                goes into that empty box it’s designed to always be more         at your fingertips through a simple—but powerful—
                                efficient, more energy-thrifty and more ready for change.”       interface called HP Onboard Administrator.

                                Managing power and cooling as a resource                         “HP Onboard Administrator is the brains at the enclosure
                                According to IDC, the cost of IT operations and application      level,” says Brad Kirby, Marketing Manager for systems
                                management for the average data center can be as high            management, HP Industry Standard Servers. “It gives you
                                as 70 percent of an overall IT budget, leaving only 30           the ability to configure the enclosure and all of its resources
                                percent to cover actual acquisition costs*. With fewer           very quickly through a fairly simple wizard and backed by
                                infrastructure components to manage and a consolidated           the sophisticated software of HP Insight Control.”
                                design from the start, the HP BladeSystem has the potential
                                to lower upfront purchase costs by as much as 42 percent         By addressing these customer challenges around cost,
                                and ongoing facilities costs by as much 72 percent.              change, energy and time, the new HP BladeSystem is
                                                                                                 providing a blueprint for next-generation data centers.
                                As annual electricity bills continue to soar—estimates are       “Our vision of the future is one where any component and
                                at $5.9 million annually for a 100,000-square-foot data          element are bladed,” says Newton. “A BladeSystem is
                                center*—power and cooling costs have become a key                really a bite-sized building block of infrastructure and how
                                concern. Organizations are being forced to consider              we fill it depends on the needs of our customers.”
                                investing in new facilities to support existing environments,
                                says Ken Baker, HP BladeSystem Infrastructure                    For more information, including an on-line evaluation
                                Technologist, and thermal issues are becoming systemic           center, webcast and video-based demonstration, visit:
                                issues. By managing power and cooling as a resource,             www.hp.com/go/transform6


12   Transforming Your Enterprise
Thinking outside the box—literally


                     When HP Fan Technologist Wade Vinson and HP Vice-        package, it literally blew the disbelief off of my face.”
                     President of ISS Shared Engineering Services Ron
HP innovations in    Noblett drove out to a radio control flight center in    The next step was a meeting with the HP Cool Team—a
                     Willis, Texas, bright and early on a sunny morning in    group of some of HP’s brightest engineers and scientists
Thermal Logic        July, 2004, they had a hunch they might be on to         who are experts in thermal logics—and from there the
                     something big.                                           idea blossomed into some of the ‘coolest’ innovations to
technology                                                                    hit the server industry in years: the HP Active Cool Fan,
                     A few weeks earlier, Vinson had approached Noblett       Dynamic Power Saver and Parallel Architecture for
deliver much         with the lament he couldn’t locate a vendor to design    Redundant Scalable Enclosure Cooling (PARSEC).
needed power         the fan he envisioned for HP’s next-generation
                     BladeSystem: one that could operate at low speed, fit    The innovation trail began about three years ago, says
and cooling relief   into a confined space and yet provide better             HP BladeSystem Infrastructure Technologist Ken Baker,
                     performance than today’s industry-standard fan           when HP recognized the need to give customers real
to the data          technology. On the verge of heading back to the          answers to very real power and cooling concerns. Power
                     drawing board, he was toying with the idea of visiting   consumption and thermal issues in the data center were
center.              a local hobby shop to determine if a small, high-        becoming systemic issues and in order to find solutions,
                     powered motor might provide the power boost he           HP designers had to think outside the box—literally.
                     needed.
                                                                              “In the past, design tenets never really cared about the
                     That’s when Noblett—a former model plane enthusiast—     environment outside the server itself,” says Baker, noting
                     pointed out that electric ducted fans (tube-like fans    the focus was typically concentrated on the requirement
                     whose length is longer than their diameter) commonly     to cool a server itself even if it meant pushing more air
                     found in radio-controlled aircraft might work. Buoyed    than was actually required. “With the next-generation
                     by the possibility, they drove out to Willis for a       BladeSystem, we wanted to move towards a more benign
                     demonstration and within minutes knew they had found     design that would have less impact on the data center by
                     their answer.                                            requiring less power, less airflow and less space.”

                     “My life changed that day,” says Vinson. “When I saw     The new HP Active Cool Fan technology—resulting from
                     how much air flow was coming out of such a small         Vinson and Noblett’s “eureka moment” and now

                                                                                                           Transforming Your Enterprise   13
                                                                                                The new HP Active Cool Fan technology offers up
                                                                                                to 66 percent power reduction, requires 50
                                                                                                percent less airflow, and enables 60 percent more
                                                                                                servers in the same rack space compared to full-
                                                                                                featured rack mount servers.




                                    shipping in the next-generation HP BladeSystem—does         efficiency when they are in service.
                                    all three. Completely re-engineered by the HP Cool
                                    Team, it offers up to 66 percent power reduction,           “Our Thermal Logic design innovations in the new HP
                                    requires 50 percent less airflow due to its high-pressure   BladeSystem aren’t just about being environmentally-
                                    capability compared to traditional server fans, and         friendly,” notes Baker. “It’s about being sensitive to the
                                    enables 60 percent more servers in the same rack space      provisioning limitations of our customers.”
                                    when compared to full-featured rack mount servers. It
                                    also offers four times the performance of the best          Collectively, all three innovations are allowing customers
                                    industry-standard fans available today.                     to deploy some of the fastest and most powerful server
                                                                                                platforms today without compromising anything from an
                                    Building on the Active Cool Fan’s effectiveness, the next   environmental perspective, he adds. “There isn’t a
                                    innovation was PARSEC, a new chassis design for the HP      platform out there today that doesn’t compromise on
                                    BladeSystem enclosure itself that enables the fans to be    something, whether it’s how much processing power you
                                    arrayed in a scalable, redundant manner, and designed       put in the products, how they’re cooled or how they
                                    so that all of the air entering the enclosure is used for   impact the data center,” says Baker. “In my opinion,
                                    cooling and none is wasted. Then, leveraging the Active     there are no trade-offs with the new HP BladeSystem.”
                                    Cool Fan’s ability to operate at continuously variable
                                    speeds, the design team engineered a power-saving           For more information on the next-generation HP
                                    technology—Dynamic Power Saver—so that power                BladeSystem, including an on-line evaluation center,
                                    supplies within the chassis can be turned off when not      webcast and video-based demonstration, visit:
                                    required and run at a higher load level for greater         www.hp.com/go/transform6


14   Transforming Your Enterprise
Why tie up three people when one can do
the job?


                                     It’s elegant to use. It enables servers in a blade environment to be added, moved or
                                     changed without impacting networks. And it’s an obvious answer to real world
                                     operational challenges. So why wasn’t HP Virtual Connect Architecture—an HP
HP Virtual Connect Architecture
                                     innovation found in the next-generation HP BladeSystem c-Class—so obvious before?
solves the interconnect challenges
                                     Because until HP went out to gather specific market research from 20 large companies
faced by server, network and
                                     across the U.S. and Europe—inviting server, network and storage administrators to
storage administrators.              attend the same meeting in the same room—no one truly understood the problems that
                                     HP Virtual Connect Architecture is helping to solve, says Bill Dicke, HP BladeSystem
                                     Interconnect Strategies Manager.

                                     “What was unique was that we insisted on speaking with the server, storage and
                                     network people at the same time,” says Dicke. “Virtual Connect is a major innovation,
                                     not because it’s faster or higher performance technology, better hardware or more
                                     clever code, but because it addresses the way those three groups work together, as




                                                                                              Transforming Your Enterprise   15
                                    well as their server support needs.”                         much simpler than what users have had to do before,”
                                                                                                 says Dicke.
                                    At the same time, a cross-functional investigation team
                                    —representing some of HP’s brightest technologists in        Real world problems addressed
                                    hardware design, software management, storage                Essentially, an HP Virtual Connect Ethernet or Fibre
                                    and networking—was busy behind the scenes,                   Channel module plugs directly into one of the eight
                                    meeting once a week to develop clever ideas for              interconnect bays available in the HP BladeSystem
                                    new product innovations. By applying their expertise         c-Class. Once in place, it is designed to automatically




                                    to the feedback received from customer interviews,           connect with the servers in the enclosure through internal
                                    the HP design team had a very clear idea of what             connections while also providing an external connection
                                    HP Virtual Connect Architecture should look like,            for Ethernet or storage cables. The networks see all of
                                    says Dicke.                                                  the servers in an enclosure as a pool of resources
                                                                                                 instead of individual servers, so they don’t need to be
                                    “It was a matter of asking customers how they operate,       adjusted as hardware changes within the pool.

                                                                                                 The problems it helps to solve are threefold. First and
                                                                                                 foremost, it enables servers to be added, moved or
                                                                                                 replaced without impacting the Ethernet or storage
“Virtual Connect increases operational                                                           networks. Furthermore, it makes a clear demarcation
                                                                                                 between the responsibilities of the server, network and
efficiency by allowing storage and network                                                       storage administrators, eliminating the confusion around
                                                                                                 who’s responsible for troubleshooting and solving
people to do their work upfront. They wire once                                                  problems in a blade environment.
and then they no longer need to be involved in                                                   “Why tie up three people when one can do the job?”
changes to the server environment on a                                                           points out Dicke. “Virtual Connect increases operational
                                                                                                 efficiency by allowing storage and network people to do
piecemeal basis afterwards.”                                                                     their work upfront. They wire once and then they no
                                                                                                 longer need to be involved in changes to the server
                                                                                                 environment on a piecemeal basis afterwards,” he says,
                                    giving them some idea of what we would be able to do         adding that this means server additions and changes
                                    technically, and then asking them how they might make        can be handled entirely by the server administrator
                                    use of that innovation,” he explains. “We tried to take      without needing to coordinate with anyone else.
                                    all of their feedback into account and went back to
                                    design the product from there.”                              Finally, HP Virtual Connect Architecture is designed to
                                                                                                 reduce the number of cables required to connect the HP
                                    What was the end result? A product that is bringing a        BladeSystem c-Class environment to data center Ethernet
                                    great sense of relief to the data center because “it is so   and Fibre Channel networks. As Dicke explains,


16   Transforming Your Enterprise
although industry-leading switches            regional centers, the local IT person can
integrated into BladeSystem enclosures        change the server but must wait on a SAN
have been very popular, some customers        specialist to fly out from the NOC to
                                                                                                   HP Technology
interviewed by HP were not satisfied. Their   update the SAN to recognize the change.              Forum 2006
feedback was that they essentially had        With HP Virtual Connect Architecture, this
two choices for interconnecting in a blade    entire process can be reduced to the                 September 17–21,
environment: they could either run a pass-    minutes it takes to pull the old server, and
thru module to connect blade servers to       plug in and boot a new one.
                                                                                                   2006
                                                                                                   Houston, Texas

                                                                                                   Four days of in-depth
                                                                                                   technical training,
                                                                                                   knowledge sharing, and
                                                                                                   networking await IT
                                                                                                   professionals who attend HP
                                                                                                   Technology Forum 2006—
                                                                                                   HP’s premier technical
                                                                                                   conference. The conference
                                                                                                   features more than 400
                                                                                                   technical breakout sessions,
                                                                                                   200 deep-dive, hands-on
                                                                                                   labs, and a huge
                                                                                                   Technology Exchange Area
                                                                                                   that’s more than just a
                                                                                                   “trade show.”

                                                                                                   Who should attend:

                                                                                                   • IT managers and
                                                                                                     directors
                                                                                                   • System and network
                                                                                                     administrators
                                                                                                   • User group members
                                                                                                   • Systems analysts and
their data center, resulting in a mess of     Another customer, a large manufacturer,                architects
cables; or, they could use many small         plans to use HP Virtual Connect                      • HP Certified Professionals
switches integrated into a blade server to    Architecture to eliminate the need to involve        • Systems engineers
provide the same capability as one, large     LAN, SAN and server administrators each
                                                                                                   Technical topics include:
external switch, resulting in more network    time a new server blade is added to its HP
management effort.                            BladeSystem environment. By pre-assigning            • An in-depth look at
                                              all of the LAN and SAN connections for                 strong authentication
“The only choices those customers saw         every server bay in the enclosure—even the             solutions for networks
were too many cables or too many              ones intended for future servers—and                   and applications
                                                                                                   • Virtualization
switches,” he says.                           having the LAN and SAN administrators
                                                                                                     technologies—what’s
                                              configure it up front, the company plans to
                                                                                                     right for unique enterprise
Virtual Connect enables efficiency            create an environment where new servers                environments
With HP Virtual Connect Architecture,         can be added by the server administrator             • How to optimize
customers receive a better solution. A        without requiring help from the network                performance and
unique interconnect technology, it            and storage groups.                                    increase the ROI of
essentially virtualizes the server                                                                   systems already in place
connections to their data center storage-     “We took the time to understand the                  • Choosing and
area and local-area networks (SANs and        world our customers operate in,” notes                 implementing the right
                                                                                                     storage system for unique
LANs), providing a simple view of server      Dicke. “Involving all three groups in our
                                                                                                     requirements
blades to outside domains while enabling      market research was a unique approach
                                                                                                   • Architecting an
flexibility inside the environment. How       and the result is an innovative product that           infrastructure that adapts
they use it will depend on how they           simplifies operations and makes everyone               to each business’ needs
operate, points out Dicke.                    more productive.”
                                                                                                   For more information or to
                                                                                                   register, visit:
For example, a large healthcare provider      To find out more about how your
                                                                                                   www.hptechnologyforum.com
interviewed by HP has a network               company might benefit from the flexible
operations center (NOC) and seven             connection offered by the HP Virtual
regional data centers spread across two       Connect Architecture in the next
countries. Today, when a server needs to      generation HP BladeSystem, visit
be added or changed in one of the             www.hp.com/go/transform6


                                                                                              Transforming Your Enterprise         17
Technologies
                                         Avoiding IT sprawl
                                         HP Integrity Virtual Machines can help consolidate
                                         and increase utilization of a server environment while
                                         reducing costs.

                                         With tighter budgets, fewer information technology (IT) administration resources and
                                         ongoing mandates to do more with less, why are many servers only utilized to 30 percent
                                         of capacity? This is the question Isom Crawford, Technical Evangelist for HP, asks himself
                                         every day.

                                         “It doesn’t make sense. Companies are continually trying to lower costs, reduce
                                         complexity and be more efficient with their infrastructure,” he says. “Yet they repeatedly
                                         add more servers to the mix, further increasing hardware and licensing expenses,
                                         infrastructure complexity and the time necessary to administer the network.”

                                         Many IT teams struggle to effectively employ the supply and demand model that
                                         businesses rely upon, Crawford adds. They routinely overprovision supply to meet
                                         varying levels of demand. Too often a business unit or department with low-level
                                         bandwidth or data requirements and a singular software application has an entire
                                         server and excessive disk space dedicated purely to its needs. The resource is never
                                         maximized, wasting licensing and management costs as well as the space needed to
                                         house the hardware.
So long, Moore; Hello, multi-core   20
                                         One machine with one application and one workload—certainly not an efficient or cost-
HP OpenVMS 8.3 hits the                  effective model. Crawford suggests companies take advantage of tools that share and
                                         automatically distribute the supply of resources in a server to the variable demand
virtualization trail                23
                                         requirements of the organization. These tools, known as virtual machines, help consolidate
                                         and provision IT resources to make the most of existing systems. According to Crawford,
Simplifying data protection         24   companies can easily double their server utilization through the use of virtual machines.

                                         HP’s Virtual Server Environment (VSE) for HP Integrity and HP 9000 servers encompasses
                                         a number of fully integrated virtualization software components designed to respond to
                                         business demands by dynamically supplying computing resources as required. Key


18   Transforming Your Enterprise
  “By consolidating our HP infrastructure via
   HP virtualization technologies, we are now
   able to nimbly respond to changing
   workloads while saving almost $200,000
   in the process.”




among these is HP Integrity Virtual Machines, which enable I/O, memory and CPU
bandwidth of HP Integrity servers to be subdivided and shared across an organization.
Not only does this consolidate server capacity, but it also facilitates the automatic transfer
of resources when and where needed. For example, an HR server may be at 20 percent
capacity while a separate R&D server may be overloaded. With Integrity Virtual
Machines, the two business units seamlessly share a single server and both receive
adequate bandwidth. The supply of server capacity is automatically provisioned based
on business demand and predetermined policies.

“By consolidating our HP infrastructure via HP virtualization technologies, we are now
able to nimbly respond to changing workloads while saving almost $200,000 in the
process,” Clive Cranshaw, technical administrator for Royal London, reveals. “We have
benefited enormously from our IT staff being able to focus on adding value to the
business, while the HP Integrity Virtual Machines allocate and manage server resources
automatically and keep our users productive.”

Crawford adds that Integrity Virtual Machines offer unique soft partitioning capabilities,
which allow organizations to carve up a physical hard partition or server into multiple
virtual servers. The technology allows the separate soft partitions to share CPU and I/O
resources as needed, based on preconfigured priorities. Integrity Virtual Machines and
their soft partitioning tools are tightly integrated with other parts of HP’s VSE for
additional efficiencies. For instance, a common management interface is included for
planning, configuring and monitoring server utilization across an enterprise.

HP recently announced a number of enhancements to VSE, including the ability to use HP
Serviceguard to automatically move Integrity Virtual Machines between servers in a VSE
to preserve service levels in mission critical environments, as well as easy migration of
Integrity Virtual Machines from server to server. In a development environment, for
example, this can help speed the process of testing applications.

Through Integrity Virtual Machines and VSE, companies can avoid the sprawl of
separate, underutilized servers (and its associated costs) while reaping the benefits of
better consolidation, integration, configuration, provisioning and management of
existing systems.

“Who doesn’t want more use out of the resources they already have?” Crawford opines.
It’s a question he asks himself every day.

HP offers a comprehensive set of integrated tools for seamless management of HP
Integrity servers. For more information on the VSE tools and the new enhancements, visit
www.hp.com/go/transform4. For access to trial versions, including Integrity Virtual
Machines, visit: www.hp.com/go/transform7

                                                             Transforming Your Enterprise   19
So long, Moore; Hello, multi-core


                                       Just when it looked as though hardware and software vendors had worked out their
                                       differences, along comes a brand-new challenge: the multi-core processor. This
The new processor model lays           design, which places two or more cores into a single socket, is an inevitable evolution
                                       in hardware but one that will undoubtedly “stretch and sometimes exceed the
Moore’s law to rest and raises a new   limitations of traditional software licensing,” according to IDC*.

set of software licensing issues.      Multi-core computing is still, to some extent, “a solution in search of a problem,” quips
                                       Richard Kaufmann, Distinguished Technologist at HP. But since most major
                                       manufacturers’ servers are now shipping with dual core processors, IT departments
                                       and ISVs alike have no alternative but to embrace it.

                                       “Microsoft® has set some trends here,” observes Kaufmann, “and it will be interesting
                                       to see how it shakes out.” He’s referring to the software giant’s decision to treat a
                                       dual-core chip as one CPU—a move applauded by industry pundits—meaning that
                                       software licensing costs won’t increase if the customer puts a dual-core chip in a
                                       socket previously occupied by a single-core processor.

                                       Oracle®’s pricing strategy, on the other hand, fluctuates depending on the type of chip
                                       used. For AMD® and Intel®-based systems the factor is 0.50, for Sun UltraSparc it’s 0.25,
                                       and for all other multi-core servers it’s 0.75*. This reflects the fact that there’s
                                       considerable variation between relative performance of different vendors’ dual-core
                                       chips. As usual, however, there’s no rule of thumb for software pricing. “You may have to
                                       go vendor-by-vendor to understand their licensing practices,” advises Lin Nease, Director
                                       of Technology Strategy for HP’s Enterprise Servers and Storage division.

                                       UK research firm Ovum still recommends that software vendors treat dual-core
                                       machines as single-processor systems. “It is in the interest of Independent Software
                                       Vendors (ISVs) to encourage rather than discourage the adoption of new hardware
                                       innovations, as it helps their software run better and speeds up the upgrade cycle*.”

                                       Why multi-core?
                                       Like it or not, multi-core is here to stay and no IT Director can ignore it. “This trend is
                                       coming,” says Nease, “just as surely as the sun’s coming up tomorrow.” Almost all of
                                       today’s new desktops and servers, even mainstream notebooks, are dual-core. “Whereas
                                       once we talked about CPUs or chips, now we talk about sockets,” says Kaufmann.

                                       But why? Blame physics: that is, limitations in semiconductor technology. Essentially,
                                       Moore’s Law has run out of headroom. Back in the 1960s, Gordon Moore (an Intel
                                       co-founder) predicted that the number of components on an integrated circuit—and
                                       hence, its performance—would double every 18 months. In 1970, an Intel CPU
                                       contained about 2,000 transistors. Today, most CPUs house at least 200 million.
                                       While we’re accustomed to Moore’s Law delivering double the single-core
                                       performance every 18 months as well, this free ride is over. As chip speeds go up
                                       and feature sizes go down, power consumption has increased significantly. This is no
                                       longer tenable.

                                       Placing two separate CPUs on a single chip, under the multi-core model, allows each
                                       ‘core’ to run more slowly, generating less heat, and usually improving throughput for
                                       the machine. It also speeds communication between the processors.

                                       Intel has said that all of its future CPU designs will be multi-core, and other processor


20   Transforming Your Enterprise
                                                                                                Prepping for
                                                                                                the multi-core
                                                                                                model
                                                                                                While multi-core can work
                                                                                                for your organization, it’s
                                                                                                important to arm yourself
                                                                                                in advance:

                                                                                                • Familiarize yourself with
                                                                                                your Independent Software
                                                                                                Vendors’ (ISVs’) pricing
                                                                                                strategies. Ask them: How
                                                                                                will this change our pricing
                                                                                                model? Do you license per
                                                                                                core? Per socket? Per seat?




                                                                                                • Hire, or assign, a person
                                                                                                within the company to take
                                                                                                ownership of multi-core
                                                                                                buying practices

                                                                                                • Develop best practices
                                                                                                and procurement strategies
  On a dual-core CPU, software that can use multiple
  threads, such as database queries and graphics                                                • Budget for rewriting of
  rendering, can—in theory, at least—run twice as                                               software programs to
  fast as on a single-CPU chip.                                                                 maximize the ‘parallelized’
                                                                                                model



                                                                                                Multi-core
                                                                                                webcast
manufacturers appear to be married to the trend, too. Instead of doubling CPU                   This one-hour educational
performance every 18 months per Moore’s Law, the new paradigm is expected to                    Webcast focuses on how
double the number of cores per socket in the same time frame. Quad-core processors              and where various
                                                                                                applications and high-
are set to hit the mainstream in the middle of 2007, with eight-core following behind
                                                                                                performance computing
by another 18 months or so.
                                                                                                algorithms are making use
                                                                                                (or are not able to make
Who will benefit?                                                                               use) of dual- and multi-core
Multi-core processors suit distributed tasks that can be split into separate threads and        systems. A panel of experts
run in parallel. On a dual-core CPU, software that can use multiple threads, such as            from Scientific Computing,
database queries and graphics rendering, can—in theory, at least—run twice as fast              Lawrence Livermore
                                                                                                National Laboratory,
as on a single-CPU chip. How important is the increased speed? HP recently polled
                                                                                                Dreamworks Animation
scientific computing professionals during a webcast and found that a dual-core chip
                                                                                                and HP highlight what you
would have to be at least 1.5x faster to impress the majority of respondents (57%).             need to know in order to
Only 13% said they’d be happy with a “slightly faster” processor, while 30% said                maximize your investment
they would require a dual-core chip to run literally twice as fast*.                            on dual- and multi-core
                                                                                                technologies.
Kaufmann warns that applications which process in a single-threaded fashion won't               On-demand until
benefit as much and might even run slower on a dual-core processor than on a faster             December 22, 2006 at:
single-core CPU. Thus, the extent to which your organization can benefit from multi-core        www.scimag.com/multicore
depends on your IT department’s ability to maximize it. Existing software apps may
need to be “parallelized”—which means using a number of cores to speed up the
execution of a single job (for example, a thread or task). “You’ll need smart


                                                                                           Transforming Your Enterprise        21
                                programmers, a budget, a problem that’s amenable to         computing that many IT Directors are looking to take
                                some parallelization techniques, and a will to make         advantage of. One of these is server consolidation: it’s
                                changes,” says Kaufmann.                                    not unusual to see a single two-socket server running
                                                                                            multiple ‘virtual’ servers, each of which is running the
                                Perhaps you’re looking forward to multi-core computing      workload that used to be run on an eight-socket server. It
                                so that you can run multiple copies of the same             also suits workloads that tend to outgrow their servers
                                program. This style of throughput computing works well      rapidly, in environments such as financial services,
                                when the workload can be carved up into lots of little      entertainment, and data mining and, of course, high-
                                jobs—for instance, rendering all the frames of a movie.     performance computing. Today, virtually all large HPC
                                                                                            systems are parallel, running single jobs that span across
                                                                                            hundreds or thousands of cores.


“A well-parallelized job can run                                                            Kaufmann says that once the multiprocessing model has
                                                                                            been embraced by the mainstream, it opens up the

more efficiently on a large number                                                          opportunity to make computing less expensive. “A well-
                                                                                            parallelized job can run more efficiently on a large
                                                                                            number of smaller servers than a smaller number of large
of smaller servers than a smaller                                                           servers,” and multi-core might present your organization
                                                                                            with the opportunity to do just that—as long as you have
number of large servers.”                                                                   the resources to address it. While IT professionals
                                                                                            accustomed to server apps won’t see a big difference
                                                                                            between multiprocessor and multi-core, it’s a foreign model
                                This is especially true if your job requires only modest    on the desktop, where a killer multi-core app has yet to
                                memory bandwidth (for example, it fits well into the        be identified. “Imagine the poor desktop software
                                cache footprint) and little I/O, it will be a shoo-in for   designer,” says Kaufmann. “How the heck will they be
                                multi-core computing.                                       able to use eight cores? This will make Microsoft® Word®
                                                                                            better how?”
                                Companies interviewed by IDC said they saw dual- or
                                multi-core processors as a way of cutting administration    He does, however, offer words of comfort to commercial
                                costs, since it reduces the number of physical servers in   computing customers: “There’s a rich ecosystem of
                                the datacenter*. Lessened complexity was also a touted      processor companies, server manufacturers and ISVs that
                                benefit: having two or more chips on the same               work together to make systems optimized for your
                                motherboard is clearly simpler than running two             workloads. The technology is there—it just needs love.”
                                separate servers.
                                                                                            To find out if you are getting your money’s worth from
                                Trends                                                      multi-core technologies view an informative webcast at:
                                Multi-core plays into some trends in commercial             www.scimag.com/multicore




22   Transforming Your Enterprise
HP OpenVMS 8.3 hits the virtualization trail


                                           “The ability to virtualize assets is a hot button   additional hardware, operating system and
                                           for today’s IT environments,” says Dave Holt,       database upgrade costs. With gWLM,
It’s long been recognized as one of        Senior Business/Product Manager for                 however, the total additional cost would be
                                           OpenVMS at HP. Analysts have noted that             only $10,000, based on a $2,500 per
the most secure and available              the majority of systems are severely under-         processor license fee, with no need to
                                           used and clearly the more capacity you can          acquire additional CPUs.
commercial multi-processing                utilize, the more cost-effective that setup will
operating systems in the industry. It      become. At the highest level, server                Other additions to HP OpenVMS 8.3, via
                                           virtualization can be defined as technology         VSE, include:
was also an early player in                that pools and shares resources to optimize         • Instant Capacity (iCAP), which allows an
                                           system utilization and is designed to ensure          organization to permanently activate
virtualization, offering this capability   that performance and supply automatically             installed CPUs as workloads increase
via clusters and hard and soft             meets service level demand.                           without a reboot, but only pay fully for
                                                                                                 them at time of activation;
partitioning. But HP OpenVMS hasn’t        To that end, the latest version of HP               • TiCAP, which temporarily activates one or
                                           OpenVMS—which adheres to the Adaptive                 more installed iCAP CPUs to accommodate
stopped there. This OS—now in              Enterprise principles of simplification,              temporary or peak additional CPU
version 8.3 on HP’s Integrity server       standardization, modularity and                       demands. It’s ideal for organizations that
                                           integration—is integrated with Virtual Server         maintain a cold standby system in support
line, has been upgraded in 30              Environment (VSE), HP’s engine that powers            of an active system. Only one CPU within
                                           virtualization. Comprised of extensive and            the standby system needs to be active to
different areas—and virtualization         robust management software components,                run HP OpenVMS and maintain
remains a priority.                        VSE can turn idle cycles into revenue-                communications with the network. Similar
                                           generating processes, either by getting more          to a pre-paid phone card, it is sold in 30-
                                           out of existing systems, or by shutting down          day CPU day increments and multiple
                                           systems once their workload has been                  TiCAP licenses may be deployed
                                           absorbed by under-utilized systems                    concurrently;
                                           elsewhere.                                          • Pay Per Use (PPU), which, in conjunction
                                                                                                 with system lease arrangements provides
                                           Customers who upgrade to HP OpenVMS                   the ability to pay only for the CPU
                                           8.3 on HP Integrity servers will, for the first       resources consumed.
                                           time, have access to key VSE applications
                                           and utilities—in particular, global Workload        The arrival of gWLM and the other VSE
                                           Manager (gWLM)—which continuously                   enhancements on HP OpenVMS 8.3 is part
                                           samples the workloads on the system, and            of an ambitious roadmap that will see future
                                           manages and balances those workloads so             enhancements of both the operating system
                                           that Service Level Agreements are met.              and VMS components occurring over the
                                                                                               next three years and beyond.
                                           “The benefit of gWLM is that you need fewer
                                           processors (CPUs) to satisfy workloads from         “The bottom line is that HP OpenVMS is
                                           the various business streams, and that              assured a very healthy future now that it is
                                           reduces operating costs,” says Holt. “Or, you       coupled with the Intel® Itanium® family of 64-bit
                                           can do more with your CPUs because                  processors,” says Holt. “It’s a leader in cluster-
                                           systems will be available to take on more           ing, disaster tolerance, security, virtualization,
                                           work from other business units.”                    and resource management capabilities.”

                                           He cites the example of an organization             To download a white paper on HP
                                           forced to add two CPUs to an HP rx7620              OpenVMS virtualization capabilities and
                                           Integrity server to cope with increasing            request a complimentary HP OpenVMS
                                           workloads. Normally, its IT department              resources CD, visit:
                                           would pay upwards of $104,000 in                    www.hp.com/go/transform


                                                                                                            Transforming Your Enterprise     23
Simplifying data protection

                                       Today, you’re in a tough position if you’ve been asked to look after the company’s data
                                       protection efforts. The sheer volume of information makes the task an uphill battle and
Data protection isn’t just a problem   new government regulations make the job even more demanding. The task is even
                                       tougher if you happen to work for a small or medium size business (SMB), where extra
for today’s large enterprise. Small    resources are scarce or non-existent. The same is also often true for remote offices or
                                       branch offices of larger corporations (ROBOs), where the comparatively small size of
and medium size businesses as well     operations make it tough to justify duplicating the systems of much larger parent
as many remote and branch offices of   businesses. Ad-hoc solutions in many cases have had to do, but now managing all
                                       those different tape drives or other backup solutions is getting to be one big headache.
larger enterprises are struggling to   You need help.

manage their data backup systems.      Virtual tape libraries might fit the bill. Such solutions, after all, help increase backup
Ad hoc solutions have until now been   performance, make restores much easier, automate the backup process, and give
                                       managers centralized control over the company’s data protection solution. The
the norm, but help is on the way.      trouble is that most virtual tape libraries, until now, have been targeted at enterprises
                                       running very large systems with hundreds or thousands of workers. Hardly the best
                                       fit for most SMBs or even ROBOs. That’s now changing, however, thanks to a new
                                       solution from HP that can put the same technology into the hands of organizations
                                       with fewer employees.

                                       “You really need to get smarter and smarter as you grow your data environment and
                                       that’s what we’re helping SMBs and ROBOs do,” says Mike Ewell, Worldwide
                                       Product Marketing Manager at HP. “We want to simplify the whole data protection
                                       process and make it more effective while at the same time letting SMB and ROBO
                                       customers keep all the backup and restore systems they already have in place if that’s
                                       what they want to do.”

                                       The HP StorageWorks VLS 1002i, which was launched in June 2006, is similar to the
                                       higher-end HP StorageWorks VLS 6000 virtual library system. It uses tape emulation
                                       just like the HP StorageWorks VLS 6000, but comes with a price and feature set more
                                       suited to smaller organizations. Network-based backup is critical for SMBs and
                                       ROBOs, but they don’t need to be Fibre Channel. Storage capacity is also crucial,
                                       although 40 terabytes is likely not necessary. Many such businesses or operations also


24   Transforming Your Enterprise
The HP StorageWorks VLS 1002i, which was launched          based servers. It delivers disk-to-disk backup by using
in June 2006, is similar to the higher-end HP              tape virtualization, which allows for seamless integration
StorageWorks VLS 6000 virtual library system. It uses      into current tape-based data protection environments. It
tape emulation just like the HP StorageWorks VLS           also simplifies management through a web-based
6000, but comes with a price and feature set more          browser interface and is one of only two virtual library
suited to smaller organizations. Network-based backup      systems on the market today designed specifically for
is critical for SMBs and ROBOs, but they don’t need to     small and medium size businesses or remote branch
be Fibre Channel. Storage capacity is also crucial,        operations, and benchmarks give it a 38 percent
although 40 terabytes is likely not necessary. Many        performance advantage over its rival.
such businesses or operations also need automation,
but chances are they don’t need to be able to emulate      Based on the HP ProLiant platform, the HP StorageWorks




64 tape drives. The HP solution takes these                VLS 1002i boasts the server line’s proven performance,
considerations into account. It has Ethernet-based iSCSI   and uses RAID 5 data protection and hot swap hard drive
rather than Fibre Channel connections. The maximum         technology to provide high levels of reliability. It acts as a
native usable storage capacity is 1.5TB rather than        plug-and-play single network-attached device that
70TB. And the overall performance is 58 MB/second –        supports automated, daily backup to disk, while allowing
still higher than many tape drives currently on the        for migration of data to a tape drive or autoloader on an
market. And, it can act as a tape enhancement or           as-needed basis. Because daily backups can be stored
replacement in SMB and ROBO environments when              on its disk-based storage, it also reduces tape media
and where such a move makes sense.                         management issues associated with storage, cataloging,
                                                           retrieval and replacement as well as costs.
“There are companies and offices out there that might
need to take data off-site via tape, but they haven’t      Many have already made the move to pure disk-based
escaped the issues that pop up as you grow your tape       systems and more are considering it. A recent survey by
environment in a more distributed way,” Ewell notes.       IDC found that half of all small and medium size business
“What this solution does for them is take away the need    respondents were highly interested in using disk-based
to have to backup daily to tape.” Many organizations, he   data protection while up to 26 percent of the small
adds, need to keep their tape-based solutions, but might   businesses and 19 percent of the medium businesses
now consider using it for only archive or long-term        were prepared to completely replace spending on tape
storage needs. “If you backup daily to disk you’re going   and optical with spending on disk-based storage
to get a much faster process and not nearly so many        solutions*. The HP StorageWorks VLS 1002i is designed
headaches in terms of finding and retrieving what you      to bring you the best of both worlds by delivering the
need,” Ewell says. “Reducing dependence on daily           benefits of disk-based solutions whether or not you choose
backup to tape can lead to dramatic cost savings and a     to migrate from tape now or in the future.
much more reliable backup process.”
                                                           For more information including a chance to win a VLS
The HP StorageWorks VLS 1002i provides both                1000i, download a free white paper and view a video
unattended backup and rapid restores of data for LAN-      visit: www.hp.com/go/transform9


                                                                                                                        Transforming Your Enterprise   25
                                         Once primarily the domain of network edge applications,
                                         Linux and open source software are moving deeper into
                                                ®




                                         the enterprise as companies realize they can have
                                         flexibility and lower TCO for mission-critical applications
                                         without sacrificing support and integration.
Services

                                         Extending the benefits of
                                         Linux and open source
                                                        ®



                                         software
                                         When Linux® first burst on to the scene, most companies were cautiously optimistic.
                                         They were encouraged by no license fees, the flexibility to try before you buy, and
                                         lack of vendor lock-in. But amidst the fervor, questions ran rampant regarding support
Focusing on the ‘what’ versus the        and accountability, availability of deployment skills, security, and integration with
‘how’ in delivering IT              28   existing technology.

                                         Now years later, companies are echoing those sentiments when contemplating open
                                         source technology in the middleware space. “Most companies find the open source
                                         story very compelling,” says Debra Taylor, Worldwide Open Source Business
                                         Development Manager for HP. “But as soon as they start considering migrating
                                         applications to the production environment, especially mission-critical ones, the
                                         hesitation emerges. Most companies want the benefits of open source software
                                         combined with the stability of commercial software.”

                                         And it seems to be an industry-wide concern. Forrester Research surveyed 137 North
                                         American information technology decision makers about their plans for Linux and open
                                         source. The findings, presented in the June 2005 report “Open Source Usage is Up, But
                                         Concerns Linger,” revealed that 56 percent of respondents are currently using some form
                                         of open source technology, and an additional 19 percent plan to in the next 12 months.
                                         However, 60 percent still cited lack of support as a major concern*.


26   Transforming Your Enterprise
So how can a company overcome the actual and                   solution offerings. It also built the support expertise into
perceived challenges of open source software to                its services to alleviate the issue of accountability. And HP
capture its very real benefits? It comes down to               continues to act as a contributing member to the open
consistently demanding choice. According to Christine          source community, gaining a unique view into how it
Martino, Vice President of HP’s Open Source and                works as well as providing development resources and
Linux Organization, “Open source doesn’t mean free             intellectual property.
as in no cost, it means free as in freedom.
Companies should always have a choice as to the                “What is common to both the Linux and open source




role Linux and open source software play in their              experience is our ability to recognize customer pain
environment.”                                                  points and address them effectively,” says Martino. “We
                                                               provide choice, integration, and confidence so that
How much choice you get from a Linux and open source           customers can mitigate the risks and realize the true value
service provider can have a direct impact on how you           of open source software.”
realize its inherent benefits. Martino goes on to note
that every organization has unique needs in terms of the       The recently announced HP Open Source Integrated
level of engagement required from a service provider.          Portfolio (OSIP) offers customers a broad choice of
Some companies require full consulting and integration,        software, middleware, services, and platforms to tailor
while others have a certain level of in-house expertise.       their IT infrastructure according to their specific needs.
There are companies who want a specific piece of               HP delivers a combination of consulting, technical
support, and others who feel confident in doing their          support, open source components supported across
own deployments but want tested and integrated                 multiple environments, and a suite of services as well as
middleware stacks.                                             do-it-yourself guides for building tested and supported
                                                               HP Open Source Middleware Stacks. The goal is to
“Companies considering open source need to be very             empower customers with choice and the ability to
wary of providers who are inevitably going to try to           continuously drive the development of their own
shift them onto their proprietary software stack,” says        environments.
Martino. “The business value of Linux and open source
software, when approached from a perspective of true           “We’ve made a solid commitment to open source from
choice, is that it can integrate with commercial               an expertise and offering perspective,” says Martino.
software and a customer’s existing IT environment to           “We have more than 6,500 service professionals and
provide a more diverse and robust platform from which          2,500 developers focused on Linux and open source
to operate.”                                                   projects and ship more than 200 HP products with
                                                               embedded open source software. Our approach
HP has modeled its open source strategy for the                focuses on integration and accountability—helping
middleware space based on the successes of its Linux           customers make all the pieces work together with the
strategy. As Linux continued its move from the fringe to the   confidence of knowing they have a single point of
mainstream, HP was moving right along with it. The             contact for support.”
company has always viewed Linux as an equal player
from an operating system perspective, stressing the            For more information on HP Open Source Services, visit:
importance of maintaining functionality, support, and          www.hp.com/go/transform

                                                                                                                            Transforming Your Enterprise   27
Focusing on the ‘what’ versus the ‘how’ in
delivering IT




                                        Can venerable clichés become obsolete? If you ask Andrew Pugsley, Worldwide
                                        Program Manager for HP, one longstanding truism—“the only constant is change”—
                                        may no longer be valid. He supports this curious stance by explaining the notion and
Service Oriented Architectures can      rate of change are, well, changing. “Change is not new, but it’s happening faster
help companies of all types and sizes   than ever before,” Pugsley says. “Marketplaces, technologies, legislation and
                                        regulations are all changing at an ever-increasing rate.”
deal with the increasing rate of
                                        Pugsley also talks of the pressure to reduce information technology (IT) costs and
change and pressure to do more          achieve better return on investment (ROI), which is also not new, but the margin for
with less.                              error is narrower than in the past. These two dynamics—the increasing rate of change
                                        and pressure to do more with less—are challenging the traditional way IT
                                        organizations support their business. “In a business environment where change is both
                                        costly and ever-present, IT organizations can stick with traditional, rigid, IT models at
                                        their own peril,” he warns. “A poor acquisition or deployment can have long-lasting
                                        effects. And there will always be changes that we can not predict or prepare for.”

                                        Many enterprises struggle to accommodate the pressure of ongoing change, either
                                        responding to business events, or taking advantage of new opportunities. Often, this
                                        struggle results in impulsive and tactical IT acquisitions and deployments. According
                                        to Pugsley, the common results are a poorly planned, uncorrelated and/or redundant
                                        set of assets, which render future change increasingly difficult and ever more
                                        expensive. These companies believe they are taking steps forward, he suggests,
                                        when in actuality they are often hindering future progress.

                                        Pugsley recommends companies look into a Service Oriented Architecture (SOA) to
                                        help facilitate ongoing change—more quickly, more cost-effectively and with greater
                                        control. “SOAs were previously impractical for most enterprises, but are coming to
                                        the forefront as technologies, methodologies and industry standards mature,” he
                                        says. “As a result, a SOA can now be deployed by companies of all types, sizes and
                                        industries, with the potential for tremendous results.”

                                        A SOA is an architectural approach to the way an IT organization meets the needs
                                        of the business. In the simplest of terms, SOAs help companies better accommodate
                                        change by enabling them to utilize IT resources more efficiently and interchangeably.
                                        More specifically, it offers a methodology for managing computing environments
                                        built upon loosely coupled, reusable and standards-based services that can shift in
                                        accordance with changing business needs. As the name implies, the emphasis is on
                                        service, focusing on “what” needs to be delivered versus “how” it is delivered. The
                                        latter is still vitally important, Pugsley adds, but the former comes first and drives the
                                        ways in which assets and services are deployed and managed.

                                        HP offers a well-defined and proven SOA Domain Model as a framework for SOA


28   Transforming Your Enterprise
                                                                                             “Four years ago, we found ourselves dealing with a
                                                                                             disarray of sales channels built on various software
                                                                                             applications all across Europe. Working with HP on
                                                                                             a SOA framework helped us solve this problem.”




transformation. The SOA Domains centering on the             problem. Our eBusiness Center has operated so
business, people, governance, program management,            successfully that we’ve spun it out into a standalone
architecture, enabling technologies, operations and          company, called ecenter solutions. The SOA has enabled
management, as well as supply and demand models              more seamless communications between sales channels,
must all be considered to ensure the successful adoption     better access to real-time information and, as a result,
of SOA that delivers real value to its business.             better service for customers. In short, the new architecture
                                                             has definitely played a key role in our success.”
“In implementing a SOA, there is a temptation to
execute a technology-centric plan. But the approach          Pugsley suggests these results are not uncommon, but
must be business-driven,” Pugsley explains. “The HP          cautions that implementing a true SOA is a journey and
SOA Domain Model facilitates this process and curbs          not a quick fix. He recommends companies begin with a
the urge to focus solely on technology. It helps identify,   pilot project and measure progress in clearly defined
plan, implement and manage the transformation of an          steps, with each step delivering specific business value. In
enterprise through the adoption of a SOA.” In addition       addition to the SOA Domain Model and industry
to the SOA Domain Model, HP has developed SOA                frameworks, HP offers a SOA Maturity Model to assess
frameworks targeting specific industries that are ripe to    readiness and track progress as companies consider and
adopt this architectural shift. Designed for the financial   embark upon a SOA. “By shifting the focus of IT service
services, manufacturing and distribution, network service    delivery, companies can be better prepared for change,
provider and public sector industries, HP’s SOA              both planned and unexpected,” Pugsley concludes. “In
frameworks allow companies to more readily integrate         doing so, they can save costs and headaches today, and
software applications, take advantage of market              be better prepared for tomorrow.”
opportunities and gain competitive advantage.
                                                             To help business and IT executives develop a broad
Helvetia Patria, a Swiss insurance company, is one           strategic vision for SOA adoption, explore its potential,
enterprise that has benefited by shifting its IT services    and build an understanding of how it can help meet
focus from the “how” to the “what” through a SOA.            market challenges and business goals, HP offers a SOA
                                                             Envisioning Service. Alternatively, if you’re convinced of
“Four years ago, we found ourselves dealing with a           the need to move to a SOA but don't know where to
disarray of sales channels built on various software         start, the HP SOA Assessment Service can help you
applications all across Europe,” says Nick Stefania,         assess your readiness and set goals. For details on both
deputy head, eBusiness Center, Helvetia Patria. “Working     services and HP’s broader SOA offerings, visit:
with HP on a SOA framework helped us solve this              www.hp.com/go/transform


                                                                                                                        Transforming Your Enterprise   29
Transforming
Your Enterprise
Synchronizing business and IT to capitalize on change




Transforming Your Enterprise is published quarterly by
Hewlett-Packard Company. Additional special issues are
published periodically. Subscriptions are complimentary at:
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© 2006 Hewlett-Packard Development Company, LP. The information contained herein is subject to change without notice. The only warranties for HP products and services
are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall
not be liable for technical or editorial errors or omissions contained herein.
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Intel, Itanium and Xeon are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Microsoft and Windows are U.S.
registered trademarks of Microsoft Corporation. Linux is a U.S. registered trademark of Linus Torvalds. UNIX is a registered trade mark of The Open Group. Oracle is a registered
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