Transforming Your Enterprise Synchronizing business and IT to capitalize on change Summer 2006 02 Becoming a trusted IT advisor Seven steps to help IT build stronger relationships with business executives 11 Replacing ‘racked, stacked and wired‘ Intelligent infrastructure of new HP BladeSystem uses less energy and saves administrative time 18 Avoiding IT sprawl Increasing server utilization with HP Integrity Virtual Machines 28 Service Oriented Architecture Focusing on the ‘what’ versus the ‘how’ helps companies deal with the increasing rate of change It’s hard getting 5 minutes with a top CEO and CIO. Here’s 30. ©2006 Hewlett-Packard Development Company, L.P. ” Watch “Change Artists, a new Web series with prominent CEO/CIO teams. Hear insights on strategy, technology and change. The dialogue is open. The answers, invaluable. Hosted by IT journalist John Gallant. Watch now at hp.com/go/changeartists. Transforming Your Enterprise Strategies 06 Do you know where your information is? A renewed interest in Lifecycle Management is being fuelled by the need for compliance. Features 11 Replacing ‘racked, stacked and wired’ Innovations make new HP BladeSystem change-ready, energy-thrifty, time-smart systems best-run right out of the box. Shifting from maintenance 15 Why tie up three people when one can do the job? 04 HP Virtual Connect architecture virtualizes server connections to the SAN and LAN providing a simpler view to innovation of server blades to outside domains. Nigel Ball, VP Marketing, Technology Solutions Group, Americas Technologies It’s not enough to maintain a certain level of IT to run a business. IT 20 So long, Moore; Hello, multi-core has to be a driver of business goals. And that requires a rethinking of A perspective on the implications of the multi-core model, IT’s role from maintainer to innovator—from purely managing systems and some steps you can take to prepare for them. to understanding business objectives and providing trusted advice on 13 24 Simplifying data protection New virtual tape solution delivers enterprise-class data how IT can contribute productively. HP is constantly thinking about how companies operate and is protection for small and mid size businesses as well as innovating to address their challenges. In this issue alone, you’ll read remote and branch offices of larger enterprises. about continuous delivery of healthcare services on the HP Integrity and StorageWorks platforms (page 4) and the intelligent infrastructure approach of the new HP BladeSystem (page 11). It also Services profiles power, space and airflow-sensitive fan technology (page 13), ® virtual connections in the data center (page 15) and maximizing 26 HP support for Linux and open source software resources with HP Integrity Virtual Machines (page 18). HP Open Source Integrated Portfolio offers a broad choice 24 of software, middleware, services and platforms. Regardless of the solution, service or management approach, one thing is common. HP understands what it takes to help companies make the leap from maintenance to innovation. With optimized, adaptive infrastructure, companies can realize the goals of strategic IT and move confidently toward becoming an Adaptive Enterprise. We welcome your feedback on this issue at www.hp.com/go/transform. For additional information follow the links inside, or contact your HP sales representative, your HP channel partner or the HP Welcome Center at 1.800.282.6672, press 5 and mention code BMSJ. Transforming Your Enterprise is published quarterly by Hewlett-Packard Company. Additional special issues are published periodically. Subscriptions/Feedback – To receive a complimentary electronic or print subscription, and to provide feedback on the content in this publication or suggestions for future articles, visit: www.hp.com/go/transform. * Page 9 — IDC Multiclient Study, “Server Virtualization Market Forecast and Analysis, 2004-2009,” September 2005. * Page 12 — IDC, 2006. “Power Surge: The heat is rising--and costs, too--as tightly packed servers consume gobs of electricity,” InformationWeek, February 27, 2006. * Page 20 — IDC Special Study, “Software Licensing in Multi-core, Multithreaded and Virtual Environments: Executive Interview,” #05C4547, September 2005. “Oracle’s Multi- Core Licensing Policy Evolves Further,” Ovum, December 2005. * Page 21 — Scientific Computing webcast, “Multi-Core Technologies: Are you getting Your Money’s Worth?” * Page 25 — “U.S. SMB Storage 2006: The Move to More Advanced Storage Features,” IDC, #34894, March 2006. * Page 26 — “Open Source Usage is Up, But Concerns Linger,” Forrester Research, June 23, 2005. Printed in Canada. Making the transition to Strategies trusted IT advisor Seven basic steps to creating greater customer intimacy with senior corporate executives. HP helps IT on the path to becoming a service provider. Just about anyone who’s selling a product, providing a service or forming a business relationship today knows the value of the “Trusted Advisor”—someone customers can rely on to provide rock solid advice, steer them in the right direction and always look out for ‘Hospital of the Future’ standardizes their best interests. on HP 04 It’s about learning to be intimate with your customers and to view their success as your Do you know where own, says Michael Cerreto, HP Consulting and Integration. And, as IT organizations your information is? 06 continue to evolve into the role of IT service provider, the need to develop trusted advisor relationships with senior corporate executives is paramount. Oracle® users become nimbler with “IT professionals need to become trusted IT advisors, but getting there requires fundamental enhanced virtualization capabilities shifts in behavior,” says Cerreto, who recently created a workshop specifically designed to for HP Integrity servers 09 assist in the transition. “The more they can adapt how they learn, how they make decisions and how they conduct themselves interpersonally to more closely mirror the way senior executives behave, the more successful they will be,” he says. The transformation needs to take place at an individual level, stresses Cerreto, and there are 2 Transforming Your Enterprise seven basic steps any IT professional can follow to get started. The sixth step on the road to becoming a trusted IT advisor is the ability to produce desired results. The first step in building greater customer intimacy is to Sometimes it’s easy to lose focus during a project and adopt an attitude of truly appreciating people and being become more involved with the process of doing the curious about them. Rather than showing up to the table work than the actual goal of the work itself. The key is as the expert who already has all of the answers, you to keep your eye trained on the bottom line, says need to demonstrate that you’re interested in senior Cerreto, and to define ways to measure your success management and that you want to understand the along the way. situations they’re facing. Finally—although it may sound unusual at first—you need Next, you need to develop rapport. “Every interaction to become someone who is passionate and fun to be with. with your customer is an opportunity to build rapport,” According to Cerreto, senior executives are more likely to says Cerreto. “Whether you match what they’re wearing work with people who “jump on board and show a lot of (business casual or suit-and-tie), find a non-business topic energy” as opposed to those who argue every point and you both like to discuss, share something personal or may be perceived as negative. learn to listen before jumping in, done consistently these simple steps will help them feel comfortable.” In order to further bridge the gap between IT and Step three is to develop a win-win approach so that your senior management, IT professionals also need to clients know you’re not only taking care of yourself but are understand the key differences between how the two also looking after their best interests. IT needs to gain groups operate, he adds. For example, corporate senior management’s trust and that involves identifying the leaders are more comfortable making decisions or natural level of trust each manager initially has in solving problems based on experience whereas IT people—whether low, medium or high—then enhancing leaders will take a more analytical approach. the trust level from that point. Executives prefer to read or listen when learning new information whereas IT developers tend to use graphics In order to make your relationship with senior and charts. management the best it can be, you also need to develop open and complete communications. That means being “It comes down to being able to market yourself in a way willing to “surface the elephant on the table,” says that you can create a very close relationship where Cerreto, and to acknowledge a corporate client’s someone feels very safe doing business with you,” says dissatisfaction with a deliverable. Cerreto. “The more that IT professionals can learn to use their expertise to further the cause of their senior executive The next step is to be service-oriented or, as Cerreto puts it, clients—rather than their own—the more likely it is that make it easy for senior executives to work with you. “If they’ll be viewed as trusted advisors.” working with IT becomes a hassle, they’re going to find very clever ways to avoid it even if IT is bringing great ideas To request more information about the services HP offers and great solutions to the table,” he notes. “If you can make to assist IT professionals in the evolution towards it easy for them to work with you, then they’re going to keep becoming trusted IT advisors, see “Adaptive IT Leadership coming back.” Development Program” at: www.hp.com/go/transform Transforming Your Enterprise 3 ‘Hospital of the Future’ standardizes on HP The doors to the Metro Health Village—the revolutionary vision of Metro Health Hospital in Grand Rapids, Mich.—won’t be open until November 2007, but already there’s a buzz in the air about the new twist it will bring to the delivery of high-quality healthcare Metro Health chooses the HP services in a community setting. Integrity platform as the “The goal of the Metro Health Village is to provide a very compelling place to go for your healthcare,” says Metro Health CIO Bill Lewkowski. backbone for continuous Since 2005, the hospital has been busy working with its partners to transform 170 acres delivery of core clinical systems. in the southwest Grand Rapids suburb of Wyoming into a digital village—a new type of hospital for the future that is expected to have an eight-story, 208-bed facility at its core surrounded by all the amenities of a community, from restaurants, retail outlets, and a drycleaners to pharmacies, physician offices and a daycare center. Underlying it all, and helping to make the experience a positive one for consumers, will be a continuous computing infrastructure based on hardware from HP. “Everything is right on target,” says Lewkowski, whose IT group, along with HP Gold Certified solutions provider and systems integrator Open Systems Technologies (OST) of Grand Rapids, is coordinating the integration of technology across the campus. To date, the migration of data from an older IBM storage subsystem onto a new storage- area network (SAN) based on the HP StorageWorks XP platform is complete (see Transforming Your Enterprise, September 2005), and Metro Health has also purchased and installed a new backbone server infrastructure, representing a move from IBM AIX to HP Integrity servers, including blades. The move to HP Integrity servers is in line with Metro Health’s goal to standardize on a single strategic hardware vendor within the digital healthcare village, notes HP Business Critical Server Representative Jeff Weaver. “Behind the scenes, our architectural strategy is consolidation,” adds Lewkowski, noting that the health system has downsized from 4 Transforming Your Enterprise “Behind the scenes, our architectural strategy is consolidation.” 200 servers to just over 100. “We’re achieving that with larger servers, but we’re also creating a virtualization strategy using HP blade servers,” he notes. One of the main roles of the new server infrastructure is to support the rollout of a sophisticated clinical system from Epic Systems Corp. of Madison, Wis., which will go live this August at the health system’s 10 existing outpatient and physician facilities and will be installed in the village hospital next year. As a sort of “trial run,” Lewkowski recently piloted blade PCs and thin client devices at its existing locations, implementing 630 HP PC blades as front-end user devices. “We have a lot of shared devices where multiple people need to access the clinical system wherever and whenever they need it,” he says. “One of the benefits of an HP blade PC infrastructure is that it’s any time, any where access through Metro Health’s network. They can log in first thing in the morning and then keep their session running on the blade all day long.” Additional benefits, he adds, include easier maintenance, better fault tolerance and lower total cost of ownership, all of which bodes well for blade PCs and thin clients becoming the end-user device of choice in the village when the final decision is made next year. Hand in hand with its hardware transformations, Metro Health is also using construction of the digital village as an impetus to refresh other parts of its IT strategy. For example, Lewkowski has moved to a “total lease strategy,” capitalizing on the highly competitive pricing of HP Financial Services for the most part, although not exclusively. “It gives me a three-year refresh,” he explains. “I’ve built the hardware numbers into my operating budget so that every three years I’ll receive much better, more capable hardware for the same price point.” Metro Health is also in the process of creating a services company within its IT department to offer hardware and services to the other groups within the village as an application service provider (ASP). While they’ll have the option of using Metro Health technology and services, they can also bring in their own, explains Lewkowski. “This is work in progress,” he adds. “But thanks to the strategic and technical guidance of significant partners like HP and OST, we’re well on our way.” To learn more about the Metro Health Village, visit www.metrohealth.net. For more information on the integration services offered by OST, visit: www.ostusa.com. For information on transitioning to HP Integrity servers, see www.hp.com/go/transform Transforming Your Enterprise 5 Do you know where your information is? From a marketing term in the late 1980s, to a discipline ensuring the procedures for handling that information in the early ‘90s, to a full-blown methodology by the are implemented and followed. Renewed interest start of the new Millennium, the concept of Lifecycle Management (LCM) has been around in the information “Now you need good asset management because you in Lifecycle technology industry for decades. But only recently has it must guarantee to your board of directors and become a must-have approach in the face of new customers that you’re adequately managing the Management is regulatory and legal requirements, says Bruce information they’ve entrusted to you,” says Michelson. being fuelled by Michelson, Distinguished Technologist, HP Personal “And the only way to achieve good asset management Systems Group (PSG), North America Lifecycle is by building a robust LCM practice.” the need for Management. Whereas historically companies have struggled to cost- compliance. “I believe Lifecycle Management is having a renaissance justify investments in asset management tools and of sorts,” says Michelson, who is in the process of writing procedures for managing physical devices, now the his second book on the subject. “Many businesses now emphasis has shifted to the information residing on those realize that in order to comply with regulations, protect devices. For example, it used to be enough to guarantee intellectual property, and assure personal security, computer hardware wouldn’t end up in a landfill and Lifecycle Management is no longer a concept they can would be disposed of according to EPA standards. Now ignore.” there’s the added expectation that the disk will be cleansed of any intellectual property as well. Michelson defines Lifecycle Management as “the bill of material necessary to support a client device.” Just as a “Customers expect good practices to be in place at the bill of material describes a product in terms of all its companies they do business with and that expectation parts—from design through to manufacturing and translates into legal responsibility,” says Michelson, maintenance—Lifecycle Management entails all of the noting the bar has been raised largely due to the decline rigor and requirements necessary to protect the of casual computer users. “That’s where the industry has information a business is using—or that is entrusted to led us and why LCM is now having a renaissance.” it—no matter where it resides. While compliance with regulatory requirements is One reason for the recent resurgence of interest in LCM causing many Fortune 500 companies to focus their is that privacy laws have made IT managers attention on Lifecycle Management methodologies, it accountable for the information that resides on client may take more compelling events such as identity theft or devices and, in many cases, personally responsible for data loss before others take notice. It boils down to risk 6 Transforming Your Enterprise mitigation, says Michelson, and stringent adherence to implement the appropriate tools and technology to LCM practices is one of the best ways to achieve it. “If it support it. Over the last four to five years, management comes out that you weren’t controlling your assets the tools have matured to the point where they are now way you were supposed to, the cost of the bad press, critical to the effective implementation and execution of the penalties or the loss of your customer is something Lifecycle Management, says Michelson. Specifically, they that can literally break your business,” he says. enable services like remote patch management, remote wake-up and remote tracking of devices, and, by allowing In most organizations, responsibility for developing an distributed devices to be centrally managed, are making LCM strategy will fall squarely on the shoulders of the LCM attainable for any size business. CIO and consequently, IT. The first step is to determine your policies, processes, procedures and governance In short, Lifecycle Management is no longer an option but model—embracing disciplines like ITIL and Six Sigma, a necessity. “For a long time companies could avoid this and ensuring that you have considered your “lowest discussion but now it’s to the point where they can’t avoid common denominator.” it much longer,” says Michelson. “If you don’t have a good lifecycle practice, then it’s time to reach out to the “It’s not enough to have a high level consulting firm experts and have them come in and talk with you.” come in and define over arching practices,” points Without an integrated LCM approach, he adds, out Michelson. Rather, companies need to drill companies run the risk of creating silos of service down to the operational level, including areas like delivery, which are not only more costly and complex to product fulfillment, software fulfillment, integration manage, but also create greater potential for risk. A and warranty maintenance, and that means getting good LCM practice, on the other hand, one that includes to the source where the actual work is being user segmentation, risk cycle, cost of change and performed. mobility, offers cost reduction, cost avoidance and service level impacts that can be specifically identified “It means you have to bring your incumbent suppliers a and implemented. little closer to your IT infrastructure and your business,” he says. “And there’s a natural tendency not to let “Whether you’re a 2,000- or 100,000-person shop, the people get that close.” legal requirements are the same in terms of your ability to control and protect the information that’s provided to It helps to think of LCM as a suite of services required to you,” he notes. “The only way to become compliant with support a client device. The commodity ‘suite’ is the those is to consciously make a decision to have a services and practices that support product acquisition, lifecycle plan.” software acquisition and other factory-related functions that occur at the point of sale. The management ‘suite’ As one of only a handful of companies that supports encompasses the installation and ongoing maintenance global LCM in a best practice manner, HP is well issues. And, the financial ‘suite’ involves your method of positioned to assist companies in developing an LCM payment, whether it’s buy, bundle or lease, through a utility methodology. To begin this discussion with HP contact your computing model or virtualization, or a mix of all five. HP Services or HP Personal Systems Group (PSG) sales representative, or request contact by checking the Lifecycle Once you’ve developed an LCM model, you need to Management offer at www.hp.com/go/transform Transforming Your Enterprise 7 How the show always goes on. To a packed house. Whether it is “Madama Butterfly” or Michael Bublé, every ticket at Sydney Opera House is a hot one. That’s why they chose HP Integrity servers with Intel® Itanium® 2 processors. Now twelve times as many customers can access the ticketing system simultaneously, and downtime is a distant memory. Norman Gillespie, CEO says, “Maintaining our reputation is crucial. HP Integrity Itanium-based systems help ensure our customer experience is virtually flawless.” itanium-integrity.com ©2006 Hewlett-Packard Development Company, L.P. ©2006 Intel Corporation. All rights reserved. Intel, the Intel logo and Itanium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Sydney Opera House is a trademark of the Sydney Opera House Trust. 8 Transforming Your Enterprise Oracle users become nimbler with enhanced ® virtualization capabilities for HP Integrity servers It’s month end and your Oracle® financial applications are Software, HP. “If a server reaches maximum capacity, taxing the limits of your server resources. But what if you additional Oracle RAC nodes are activated; when the could pool those resources and then automatically adjust workload decreases, the VSE automatically scales back them as your Oracle database workloads fluctuate? the additional resources,” he explains. With the launch of the new HP Virtual Server Environment As demand for virtualization products and strategies (VSE) Reference Architecture for Oracle® Real Application continues to grow—an assessment by International Data Clusters (RAC) for HP-UX11i, that “what if” scenario has Corp. (IDC) has virtualization spending reaching $15 become a reality for companies running mission-critical billion by 2009*—the HP VSE is enabling customers like UNIX® environments based on the Oracle database. For Healthways, Mitel, Orient Overseas Container Line and faster and easier deployment of your IT projects, HP has Royal London Group to optimize their server utilization in developed HP VSE Reference Architectures for HP-UX 11i. real-time based on business priorities (see “Avoiding IT HP VSE Reference Architectures are integrated and pre- Sprawl” page 18). tested configurations of HP VSE components with key applications. The HP VSE Reference Architecture for “By consolidating our HP infrastructure via HP Oracle RAC enables users to flex, add and move their virtualization technologies, we are now able to nimbly resources and workloads in an Oracle database respond to changing workloads while saving almost environment as required. $200,000 in the process,” said Clive Cranshaw, technical administrator, Royal London. “Using the HP VSE on HP-UX 11i, Oracle RAC customers can automatically and dynamically scale their HP To learn more about the HP VSE and recent Integrity environments up, out and back as database enhancements including the new HP VSE Reference workloads increase and decrease,” notes Nick Van der Architecture for Oracle RAC for HP-UX 11i, visit: Zweep, Director, Virtualization and Integrity Server www.hp.com/go/transform4 Gain the skills to master change It’s not every day you get the chance to pick the brains of business failure, and how the FedEx “culture of people like FedEx CEO, Fred Smith, and his CIO, Rob change” provides rewards for employees who Carter. But that’s just what HP offered in May when it precipitate change. launched its first in an ongoing series of live, half-hour streaming video webcasts. Entitled “Change Artists,” the At McKesson, improving the overly expensive, sluggish, series provides insight into how top Fortune 500 and mistake-prone processes of the healthcare business is companies are managing and mastering change in their the mission. So McKesson has been helping hospitals businesses, just as you must do. worldwide apply technology in order to lower their costs and also to simplify both their clinical and administrative Change Artists, produced in collaboration with CNN and workflows, while reducing diagnostic and drug errors. CIO magazine, continued in June with similar open-door Indeed, McKesson sees technology as the healthcare access to CEO, John Hammergren, and CIO, Randall industry’s new wonder drug. Spratt, from healthcare technology pioneer and industry leader, McKesson. To learn more from FedEx and McKesson, tune into www.hp.com/go/changeartists—where you can also During the live webcasts you see and hear host register for the September 13th episode featuring Reuters' John Gallant, president of Network World, doing CEO, Tom Glocer, and company CTO, Roy Lowrance. the interviewing. (And while he does, you can also And while there, explore the premium online content that submit your own questions.) Among the insights includes white papers, success stories, and interactive Gallant plucked from FedEx: the failure to change business tools created by IDC that will help you become leads inevitably to ‘commoditization’ and usually more of a change artist too. Transforming Your Enterprise 9 Features Replacing ‘racked, stacked and wired’ Your energy costs are skyrocketing. Your administrators are spending more time managing your environment than finding ways to improve it. Your IT operational costs are four times higher than your equipment costs. And yet, within the constraints of a traditional racked, stacked and wired IT environment, there’s very little you can do about it. In fact, it’s time to go back to the drawing board—and with the launch of the next-generation HP BladeSystem, HP has done just that. “The conventional IT infrastructure of today is like a technology house of cards,” says Jason Newton, HP BladeSystem Marketing Manager. “IT departments are faced with hundreds to thousands of discrete little boxes delicately wired together in a specific way, each one demanding its own one-to-one attention and essentially forcing IT’s hand into a very ineffective and inefficient method of operating. “If organizations want to reach the higher goals of a truly adaptive enterprise, they simply cannot continue to build and manage things the way they are today,” he says. To better understand the operational concerns of today’s data centers, HP asked existing customers key questions about how they operate, their challenges, and what they Transforming Your Enterprise 11 would do differently if they had the means to do it. Based and applying new innovations in HP Thermal Logic on their feedback, four key opportunities for innovation technologies (see “Thinking outside the box—literally,” were identified—change, energy, time and cost—and the next page), the latest HP BladeSystem enables users to new HP BladeSystem is designed to address all four. “see and understand” the impact of their power consumption. In addition, breakthrough fan technology Blading across the data center developed by HP—representing a first for the industry—is To achieve its new, customer-driven vision, HP shifted its cutting server airflow by 30 percent and energy blade focus from servers to infrastructure, presenting a consumption by 50 percent compared to traditional fans. bold, new, modular design that extends the benefits of Separating environments blade technology across the entire data center. In In a traditional racked, stacked and wired IT world, essence, the company is “blading” its computing line— performing routine tasks and processes is complicated including servers, storage, networking, clients, power and by the manual coordination that’s required. To add a cooling—to provide an intelligent infrastructure that uses server, for example, often requires synching the less energy and saves valuable administrative time. As schedules of networking, storage and facilities experts Newton points out, the new HP BladeSystem pulls and can quickly turn a 30-minute task into a three-day together innovations and expertise from across HP to proposition. By giving customers the choice of a unique deliver a self-optimizing, easily managed environment— technology called HP Virtual Connect (see “Why tie up based on the HP BladeSystem c7000 Enclosure—that three people when one can do the job?” page 15), the efficiently pools and shares core data center elements. HP BladeSystem delivers a new approach for connecting and managing servers that is designed to eliminate “Today, when you say ‘blade’ most people think servers manual coordination and supports the concept of utility flipped on their side and slid in a shelf,” notes Newton. computing. Resources are pre-provisioned and then “But the real challenges for customers are not around ‘Do “turned on” as required, at a moment’s notice and with no I have the latest processor?’ Rather, they’re about ‘How need to touch a cable or involve an expert, explains HP do I cut costs, get flexible, improve productivity and deal BladeSystem Interconnect Strategies Manager Bill Dicke. with rising energy costs?’ and HP’s vision of the bladed data center of the future addresses those.” “Why tie up three people when one can do the job?” Newton likens the HP BladeSystem to an empty box that says Dicke. “We identified customer problems related to contains all of the amenities required to run a data center current blade infrastructures and pinpointed the right efficiently—such as power, cooling, management, solution—one that allows IT to cleanly separate the servers redundancy, security and connectivity—and can be “filled” from the network and storage environments so that servers can be added, replaced or moved without affecting the network at all.” Fan technology can cut energy use by 50 percent. Onboard administration Finally, when time is your most precious commodity and with modular pieces, whether servers, applications or storage. your IT administrators are spending too much of it “It’s like building blocks; you pick the right size for patching, monitoring, configuring and deploying, the new whatever it is that you want to build,” he says. “When it HP BladeSystem puts all of the information you need right goes into that empty box it’s designed to always be more at your fingertips through a simple—but powerful— efficient, more energy-thrifty and more ready for change.” interface called HP Onboard Administrator. Managing power and cooling as a resource “HP Onboard Administrator is the brains at the enclosure According to IDC, the cost of IT operations and application level,” says Brad Kirby, Marketing Manager for systems management for the average data center can be as high management, HP Industry Standard Servers. “It gives you as 70 percent of an overall IT budget, leaving only 30 the ability to configure the enclosure and all of its resources percent to cover actual acquisition costs*. With fewer very quickly through a fairly simple wizard and backed by infrastructure components to manage and a consolidated the sophisticated software of HP Insight Control.” design from the start, the HP BladeSystem has the potential to lower upfront purchase costs by as much as 42 percent By addressing these customer challenges around cost, and ongoing facilities costs by as much 72 percent. change, energy and time, the new HP BladeSystem is providing a blueprint for next-generation data centers. As annual electricity bills continue to soar—estimates are “Our vision of the future is one where any component and at $5.9 million annually for a 100,000-square-foot data element are bladed,” says Newton. “A BladeSystem is center*—power and cooling costs have become a key really a bite-sized building block of infrastructure and how concern. Organizations are being forced to consider we fill it depends on the needs of our customers.” investing in new facilities to support existing environments, says Ken Baker, HP BladeSystem Infrastructure For more information, including an on-line evaluation Technologist, and thermal issues are becoming systemic center, webcast and video-based demonstration, visit: issues. By managing power and cooling as a resource, www.hp.com/go/transform6 12 Transforming Your Enterprise Thinking outside the box—literally When HP Fan Technologist Wade Vinson and HP Vice- package, it literally blew the disbelief off of my face.” President of ISS Shared Engineering Services Ron HP innovations in Noblett drove out to a radio control flight center in The next step was a meeting with the HP Cool Team—a Willis, Texas, bright and early on a sunny morning in group of some of HP’s brightest engineers and scientists Thermal Logic July, 2004, they had a hunch they might be on to who are experts in thermal logics—and from there the something big. idea blossomed into some of the ‘coolest’ innovations to technology hit the server industry in years: the HP Active Cool Fan, A few weeks earlier, Vinson had approached Noblett Dynamic Power Saver and Parallel Architecture for deliver much with the lament he couldn’t locate a vendor to design Redundant Scalable Enclosure Cooling (PARSEC). needed power the fan he envisioned for HP’s next-generation BladeSystem: one that could operate at low speed, fit The innovation trail began about three years ago, says and cooling relief into a confined space and yet provide better HP BladeSystem Infrastructure Technologist Ken Baker, performance than today’s industry-standard fan when HP recognized the need to give customers real to the data technology. On the verge of heading back to the answers to very real power and cooling concerns. Power drawing board, he was toying with the idea of visiting consumption and thermal issues in the data center were center. a local hobby shop to determine if a small, high- becoming systemic issues and in order to find solutions, powered motor might provide the power boost he HP designers had to think outside the box—literally. needed. “In the past, design tenets never really cared about the That’s when Noblett—a former model plane enthusiast— environment outside the server itself,” says Baker, noting pointed out that electric ducted fans (tube-like fans the focus was typically concentrated on the requirement whose length is longer than their diameter) commonly to cool a server itself even if it meant pushing more air found in radio-controlled aircraft might work. Buoyed than was actually required. “With the next-generation by the possibility, they drove out to Willis for a BladeSystem, we wanted to move towards a more benign demonstration and within minutes knew they had found design that would have less impact on the data center by their answer. requiring less power, less airflow and less space.” “My life changed that day,” says Vinson. “When I saw The new HP Active Cool Fan technology—resulting from how much air flow was coming out of such a small Vinson and Noblett’s “eureka moment” and now Transforming Your Enterprise 13 The new HP Active Cool Fan technology offers up to 66 percent power reduction, requires 50 percent less airflow, and enables 60 percent more servers in the same rack space compared to full- featured rack mount servers. shipping in the next-generation HP BladeSystem—does efficiency when they are in service. all three. Completely re-engineered by the HP Cool Team, it offers up to 66 percent power reduction, “Our Thermal Logic design innovations in the new HP requires 50 percent less airflow due to its high-pressure BladeSystem aren’t just about being environmentally- capability compared to traditional server fans, and friendly,” notes Baker. “It’s about being sensitive to the enables 60 percent more servers in the same rack space provisioning limitations of our customers.” when compared to full-featured rack mount servers. It also offers four times the performance of the best Collectively, all three innovations are allowing customers industry-standard fans available today. to deploy some of the fastest and most powerful server platforms today without compromising anything from an Building on the Active Cool Fan’s effectiveness, the next environmental perspective, he adds. “There isn’t a innovation was PARSEC, a new chassis design for the HP platform out there today that doesn’t compromise on BladeSystem enclosure itself that enables the fans to be something, whether it’s how much processing power you arrayed in a scalable, redundant manner, and designed put in the products, how they’re cooled or how they so that all of the air entering the enclosure is used for impact the data center,” says Baker. “In my opinion, cooling and none is wasted. Then, leveraging the Active there are no trade-offs with the new HP BladeSystem.” Cool Fan’s ability to operate at continuously variable speeds, the design team engineered a power-saving For more information on the next-generation HP technology—Dynamic Power Saver—so that power BladeSystem, including an on-line evaluation center, supplies within the chassis can be turned off when not webcast and video-based demonstration, visit: required and run at a higher load level for greater www.hp.com/go/transform6 14 Transforming Your Enterprise Why tie up three people when one can do the job? It’s elegant to use. It enables servers in a blade environment to be added, moved or changed without impacting networks. And it’s an obvious answer to real world operational challenges. So why wasn’t HP Virtual Connect Architecture—an HP HP Virtual Connect Architecture innovation found in the next-generation HP BladeSystem c-Class—so obvious before? solves the interconnect challenges Because until HP went out to gather specific market research from 20 large companies faced by server, network and across the U.S. and Europe—inviting server, network and storage administrators to storage administrators. attend the same meeting in the same room—no one truly understood the problems that HP Virtual Connect Architecture is helping to solve, says Bill Dicke, HP BladeSystem Interconnect Strategies Manager. “What was unique was that we insisted on speaking with the server, storage and network people at the same time,” says Dicke. “Virtual Connect is a major innovation, not because it’s faster or higher performance technology, better hardware or more clever code, but because it addresses the way those three groups work together, as Transforming Your Enterprise 15 well as their server support needs.” much simpler than what users have had to do before,” says Dicke. At the same time, a cross-functional investigation team —representing some of HP’s brightest technologists in Real world problems addressed hardware design, software management, storage Essentially, an HP Virtual Connect Ethernet or Fibre and networking—was busy behind the scenes, Channel module plugs directly into one of the eight meeting once a week to develop clever ideas for interconnect bays available in the HP BladeSystem new product innovations. By applying their expertise c-Class. Once in place, it is designed to automatically to the feedback received from customer interviews, connect with the servers in the enclosure through internal the HP design team had a very clear idea of what connections while also providing an external connection HP Virtual Connect Architecture should look like, for Ethernet or storage cables. The networks see all of says Dicke. the servers in an enclosure as a pool of resources instead of individual servers, so they don’t need to be “It was a matter of asking customers how they operate, adjusted as hardware changes within the pool. The problems it helps to solve are threefold. First and foremost, it enables servers to be added, moved or replaced without impacting the Ethernet or storage “Virtual Connect increases operational networks. Furthermore, it makes a clear demarcation between the responsibilities of the server, network and efficiency by allowing storage and network storage administrators, eliminating the confusion around who’s responsible for troubleshooting and solving people to do their work upfront. They wire once problems in a blade environment. and then they no longer need to be involved in “Why tie up three people when one can do the job?” changes to the server environment on a points out Dicke. “Virtual Connect increases operational efficiency by allowing storage and network people to do piecemeal basis afterwards.” their work upfront. They wire once and then they no longer need to be involved in changes to the server environment on a piecemeal basis afterwards,” he says, giving them some idea of what we would be able to do adding that this means server additions and changes technically, and then asking them how they might make can be handled entirely by the server administrator use of that innovation,” he explains. “We tried to take without needing to coordinate with anyone else. all of their feedback into account and went back to design the product from there.” Finally, HP Virtual Connect Architecture is designed to reduce the number of cables required to connect the HP What was the end result? A product that is bringing a BladeSystem c-Class environment to data center Ethernet great sense of relief to the data center because “it is so and Fibre Channel networks. As Dicke explains, 16 Transforming Your Enterprise although industry-leading switches regional centers, the local IT person can integrated into BladeSystem enclosures change the server but must wait on a SAN have been very popular, some customers specialist to fly out from the NOC to HP Technology interviewed by HP were not satisfied. Their update the SAN to recognize the change. Forum 2006 feedback was that they essentially had With HP Virtual Connect Architecture, this two choices for interconnecting in a blade entire process can be reduced to the September 17–21, environment: they could either run a pass- minutes it takes to pull the old server, and thru module to connect blade servers to plug in and boot a new one. 2006 Houston, Texas Four days of in-depth technical training, knowledge sharing, and networking await IT professionals who attend HP Technology Forum 2006— HP’s premier technical conference. The conference features more than 400 technical breakout sessions, 200 deep-dive, hands-on labs, and a huge Technology Exchange Area that’s more than just a “trade show.” Who should attend: • IT managers and directors • System and network administrators • User group members • Systems analysts and their data center, resulting in a mess of Another customer, a large manufacturer, architects cables; or, they could use many small plans to use HP Virtual Connect • HP Certified Professionals switches integrated into a blade server to Architecture to eliminate the need to involve • Systems engineers provide the same capability as one, large LAN, SAN and server administrators each Technical topics include: external switch, resulting in more network time a new server blade is added to its HP management effort. BladeSystem environment. By pre-assigning • An in-depth look at all of the LAN and SAN connections for strong authentication “The only choices those customers saw every server bay in the enclosure—even the solutions for networks were too many cables or too many ones intended for future servers—and and applications • Virtualization switches,” he says. having the LAN and SAN administrators technologies—what’s configure it up front, the company plans to right for unique enterprise Virtual Connect enables efficiency create an environment where new servers environments With HP Virtual Connect Architecture, can be added by the server administrator • How to optimize customers receive a better solution. A without requiring help from the network performance and unique interconnect technology, it and storage groups. increase the ROI of essentially virtualizes the server systems already in place connections to their data center storage- “We took the time to understand the • Choosing and area and local-area networks (SANs and world our customers operate in,” notes implementing the right storage system for unique LANs), providing a simple view of server Dicke. “Involving all three groups in our requirements blades to outside domains while enabling market research was a unique approach • Architecting an flexibility inside the environment. How and the result is an innovative product that infrastructure that adapts they use it will depend on how they simplifies operations and makes everyone to each business’ needs operate, points out Dicke. more productive.” For more information or to register, visit: For example, a large healthcare provider To find out more about how your www.hptechnologyforum.com interviewed by HP has a network company might benefit from the flexible operations center (NOC) and seven connection offered by the HP Virtual regional data centers spread across two Connect Architecture in the next countries. Today, when a server needs to generation HP BladeSystem, visit be added or changed in one of the www.hp.com/go/transform6 Transforming Your Enterprise 17 Technologies Avoiding IT sprawl HP Integrity Virtual Machines can help consolidate and increase utilization of a server environment while reducing costs. With tighter budgets, fewer information technology (IT) administration resources and ongoing mandates to do more with less, why are many servers only utilized to 30 percent of capacity? This is the question Isom Crawford, Technical Evangelist for HP, asks himself every day. “It doesn’t make sense. Companies are continually trying to lower costs, reduce complexity and be more efficient with their infrastructure,” he says. “Yet they repeatedly add more servers to the mix, further increasing hardware and licensing expenses, infrastructure complexity and the time necessary to administer the network.” Many IT teams struggle to effectively employ the supply and demand model that businesses rely upon, Crawford adds. They routinely overprovision supply to meet varying levels of demand. Too often a business unit or department with low-level bandwidth or data requirements and a singular software application has an entire server and excessive disk space dedicated purely to its needs. The resource is never maximized, wasting licensing and management costs as well as the space needed to house the hardware. So long, Moore; Hello, multi-core 20 One machine with one application and one workload—certainly not an efficient or cost- HP OpenVMS 8.3 hits the effective model. Crawford suggests companies take advantage of tools that share and automatically distribute the supply of resources in a server to the variable demand virtualization trail 23 requirements of the organization. These tools, known as virtual machines, help consolidate and provision IT resources to make the most of existing systems. According to Crawford, Simplifying data protection 24 companies can easily double their server utilization through the use of virtual machines. HP’s Virtual Server Environment (VSE) for HP Integrity and HP 9000 servers encompasses a number of fully integrated virtualization software components designed to respond to business demands by dynamically supplying computing resources as required. Key 18 Transforming Your Enterprise “By consolidating our HP infrastructure via HP virtualization technologies, we are now able to nimbly respond to changing workloads while saving almost $200,000 in the process.” among these is HP Integrity Virtual Machines, which enable I/O, memory and CPU bandwidth of HP Integrity servers to be subdivided and shared across an organization. Not only does this consolidate server capacity, but it also facilitates the automatic transfer of resources when and where needed. For example, an HR server may be at 20 percent capacity while a separate R&D server may be overloaded. With Integrity Virtual Machines, the two business units seamlessly share a single server and both receive adequate bandwidth. The supply of server capacity is automatically provisioned based on business demand and predetermined policies. “By consolidating our HP infrastructure via HP virtualization technologies, we are now able to nimbly respond to changing workloads while saving almost $200,000 in the process,” Clive Cranshaw, technical administrator for Royal London, reveals. “We have benefited enormously from our IT staff being able to focus on adding value to the business, while the HP Integrity Virtual Machines allocate and manage server resources automatically and keep our users productive.” Crawford adds that Integrity Virtual Machines offer unique soft partitioning capabilities, which allow organizations to carve up a physical hard partition or server into multiple virtual servers. The technology allows the separate soft partitions to share CPU and I/O resources as needed, based on preconfigured priorities. Integrity Virtual Machines and their soft partitioning tools are tightly integrated with other parts of HP’s VSE for additional efficiencies. For instance, a common management interface is included for planning, configuring and monitoring server utilization across an enterprise. HP recently announced a number of enhancements to VSE, including the ability to use HP Serviceguard to automatically move Integrity Virtual Machines between servers in a VSE to preserve service levels in mission critical environments, as well as easy migration of Integrity Virtual Machines from server to server. In a development environment, for example, this can help speed the process of testing applications. Through Integrity Virtual Machines and VSE, companies can avoid the sprawl of separate, underutilized servers (and its associated costs) while reaping the benefits of better consolidation, integration, configuration, provisioning and management of existing systems. “Who doesn’t want more use out of the resources they already have?” Crawford opines. It’s a question he asks himself every day. HP offers a comprehensive set of integrated tools for seamless management of HP Integrity servers. For more information on the VSE tools and the new enhancements, visit www.hp.com/go/transform4. For access to trial versions, including Integrity Virtual Machines, visit: www.hp.com/go/transform7 Transforming Your Enterprise 19 So long, Moore; Hello, multi-core Just when it looked as though hardware and software vendors had worked out their differences, along comes a brand-new challenge: the multi-core processor. This The new processor model lays design, which places two or more cores into a single socket, is an inevitable evolution in hardware but one that will undoubtedly “stretch and sometimes exceed the Moore’s law to rest and raises a new limitations of traditional software licensing,” according to IDC*. set of software licensing issues. Multi-core computing is still, to some extent, “a solution in search of a problem,” quips Richard Kaufmann, Distinguished Technologist at HP. But since most major manufacturers’ servers are now shipping with dual core processors, IT departments and ISVs alike have no alternative but to embrace it. “Microsoft® has set some trends here,” observes Kaufmann, “and it will be interesting to see how it shakes out.” He’s referring to the software giant’s decision to treat a dual-core chip as one CPU—a move applauded by industry pundits—meaning that software licensing costs won’t increase if the customer puts a dual-core chip in a socket previously occupied by a single-core processor. Oracle®’s pricing strategy, on the other hand, fluctuates depending on the type of chip used. For AMD® and Intel®-based systems the factor is 0.50, for Sun UltraSparc it’s 0.25, and for all other multi-core servers it’s 0.75*. This reflects the fact that there’s considerable variation between relative performance of different vendors’ dual-core chips. As usual, however, there’s no rule of thumb for software pricing. “You may have to go vendor-by-vendor to understand their licensing practices,” advises Lin Nease, Director of Technology Strategy for HP’s Enterprise Servers and Storage division. UK research firm Ovum still recommends that software vendors treat dual-core machines as single-processor systems. “It is in the interest of Independent Software Vendors (ISVs) to encourage rather than discourage the adoption of new hardware innovations, as it helps their software run better and speeds up the upgrade cycle*.” Why multi-core? Like it or not, multi-core is here to stay and no IT Director can ignore it. “This trend is coming,” says Nease, “just as surely as the sun’s coming up tomorrow.” Almost all of today’s new desktops and servers, even mainstream notebooks, are dual-core. “Whereas once we talked about CPUs or chips, now we talk about sockets,” says Kaufmann. But why? Blame physics: that is, limitations in semiconductor technology. Essentially, Moore’s Law has run out of headroom. Back in the 1960s, Gordon Moore (an Intel co-founder) predicted that the number of components on an integrated circuit—and hence, its performance—would double every 18 months. In 1970, an Intel CPU contained about 2,000 transistors. Today, most CPUs house at least 200 million. While we’re accustomed to Moore’s Law delivering double the single-core performance every 18 months as well, this free ride is over. As chip speeds go up and feature sizes go down, power consumption has increased significantly. This is no longer tenable. Placing two separate CPUs on a single chip, under the multi-core model, allows each ‘core’ to run more slowly, generating less heat, and usually improving throughput for the machine. It also speeds communication between the processors. Intel has said that all of its future CPU designs will be multi-core, and other processor 20 Transforming Your Enterprise Prepping for the multi-core model While multi-core can work for your organization, it’s important to arm yourself in advance: • Familiarize yourself with your Independent Software Vendors’ (ISVs’) pricing strategies. Ask them: How will this change our pricing model? Do you license per core? Per socket? Per seat? • Hire, or assign, a person within the company to take ownership of multi-core buying practices • Develop best practices and procurement strategies On a dual-core CPU, software that can use multiple threads, such as database queries and graphics • Budget for rewriting of rendering, can—in theory, at least—run twice as software programs to fast as on a single-CPU chip. maximize the ‘parallelized’ model Multi-core webcast manufacturers appear to be married to the trend, too. Instead of doubling CPU This one-hour educational performance every 18 months per Moore’s Law, the new paradigm is expected to Webcast focuses on how double the number of cores per socket in the same time frame. Quad-core processors and where various applications and high- are set to hit the mainstream in the middle of 2007, with eight-core following behind performance computing by another 18 months or so. algorithms are making use (or are not able to make Who will benefit? use) of dual- and multi-core Multi-core processors suit distributed tasks that can be split into separate threads and systems. A panel of experts run in parallel. On a dual-core CPU, software that can use multiple threads, such as from Scientific Computing, database queries and graphics rendering, can—in theory, at least—run twice as fast Lawrence Livermore National Laboratory, as on a single-CPU chip. How important is the increased speed? HP recently polled Dreamworks Animation scientific computing professionals during a webcast and found that a dual-core chip and HP highlight what you would have to be at least 1.5x faster to impress the majority of respondents (57%). need to know in order to Only 13% said they’d be happy with a “slightly faster” processor, while 30% said maximize your investment they would require a dual-core chip to run literally twice as fast*. on dual- and multi-core technologies. Kaufmann warns that applications which process in a single-threaded fashion won't On-demand until benefit as much and might even run slower on a dual-core processor than on a faster December 22, 2006 at: single-core CPU. Thus, the extent to which your organization can benefit from multi-core www.scimag.com/multicore depends on your IT department’s ability to maximize it. Existing software apps may need to be “parallelized”—which means using a number of cores to speed up the execution of a single job (for example, a thread or task). “You’ll need smart Transforming Your Enterprise 21 programmers, a budget, a problem that’s amenable to computing that many IT Directors are looking to take some parallelization techniques, and a will to make advantage of. One of these is server consolidation: it’s changes,” says Kaufmann. not unusual to see a single two-socket server running multiple ‘virtual’ servers, each of which is running the Perhaps you’re looking forward to multi-core computing workload that used to be run on an eight-socket server. It so that you can run multiple copies of the same also suits workloads that tend to outgrow their servers program. This style of throughput computing works well rapidly, in environments such as financial services, when the workload can be carved up into lots of little entertainment, and data mining and, of course, high- jobs—for instance, rendering all the frames of a movie. performance computing. Today, virtually all large HPC systems are parallel, running single jobs that span across hundreds or thousands of cores. “A well-parallelized job can run Kaufmann says that once the multiprocessing model has been embraced by the mainstream, it opens up the more efficiently on a large number opportunity to make computing less expensive. “A well- parallelized job can run more efficiently on a large number of smaller servers than a smaller number of large of smaller servers than a smaller servers,” and multi-core might present your organization with the opportunity to do just that—as long as you have number of large servers.” the resources to address it. While IT professionals accustomed to server apps won’t see a big difference between multiprocessor and multi-core, it’s a foreign model This is especially true if your job requires only modest on the desktop, where a killer multi-core app has yet to memory bandwidth (for example, it fits well into the be identified. “Imagine the poor desktop software cache footprint) and little I/O, it will be a shoo-in for designer,” says Kaufmann. “How the heck will they be multi-core computing. able to use eight cores? This will make Microsoft® Word® better how?” Companies interviewed by IDC said they saw dual- or multi-core processors as a way of cutting administration He does, however, offer words of comfort to commercial costs, since it reduces the number of physical servers in computing customers: “There’s a rich ecosystem of the datacenter*. Lessened complexity was also a touted processor companies, server manufacturers and ISVs that benefit: having two or more chips on the same work together to make systems optimized for your motherboard is clearly simpler than running two workloads. The technology is there—it just needs love.” separate servers. To find out if you are getting your money’s worth from Trends multi-core technologies view an informative webcast at: Multi-core plays into some trends in commercial www.scimag.com/multicore 22 Transforming Your Enterprise HP OpenVMS 8.3 hits the virtualization trail “The ability to virtualize assets is a hot button additional hardware, operating system and for today’s IT environments,” says Dave Holt, database upgrade costs. With gWLM, It’s long been recognized as one of Senior Business/Product Manager for however, the total additional cost would be OpenVMS at HP. Analysts have noted that only $10,000, based on a $2,500 per the most secure and available the majority of systems are severely under- processor license fee, with no need to used and clearly the more capacity you can acquire additional CPUs. commercial multi-processing utilize, the more cost-effective that setup will operating systems in the industry. It become. At the highest level, server Other additions to HP OpenVMS 8.3, via virtualization can be defined as technology VSE, include: was also an early player in that pools and shares resources to optimize • Instant Capacity (iCAP), which allows an system utilization and is designed to ensure organization to permanently activate virtualization, offering this capability that performance and supply automatically installed CPUs as workloads increase via clusters and hard and soft meets service level demand. without a reboot, but only pay fully for them at time of activation; partitioning. But HP OpenVMS hasn’t To that end, the latest version of HP • TiCAP, which temporarily activates one or OpenVMS—which adheres to the Adaptive more installed iCAP CPUs to accommodate stopped there. This OS—now in Enterprise principles of simplification, temporary or peak additional CPU version 8.3 on HP’s Integrity server standardization, modularity and demands. It’s ideal for organizations that integration—is integrated with Virtual Server maintain a cold standby system in support line, has been upgraded in 30 Environment (VSE), HP’s engine that powers of an active system. Only one CPU within virtualization. Comprised of extensive and the standby system needs to be active to different areas—and virtualization robust management software components, run HP OpenVMS and maintain remains a priority. VSE can turn idle cycles into revenue- communications with the network. Similar generating processes, either by getting more to a pre-paid phone card, it is sold in 30- out of existing systems, or by shutting down day CPU day increments and multiple systems once their workload has been TiCAP licenses may be deployed absorbed by under-utilized systems concurrently; elsewhere. • Pay Per Use (PPU), which, in conjunction with system lease arrangements provides Customers who upgrade to HP OpenVMS the ability to pay only for the CPU 8.3 on HP Integrity servers will, for the first resources consumed. time, have access to key VSE applications and utilities—in particular, global Workload The arrival of gWLM and the other VSE Manager (gWLM)—which continuously enhancements on HP OpenVMS 8.3 is part samples the workloads on the system, and of an ambitious roadmap that will see future manages and balances those workloads so enhancements of both the operating system that Service Level Agreements are met. and VMS components occurring over the next three years and beyond. “The benefit of gWLM is that you need fewer processors (CPUs) to satisfy workloads from “The bottom line is that HP OpenVMS is the various business streams, and that assured a very healthy future now that it is reduces operating costs,” says Holt. “Or, you coupled with the Intel® Itanium® family of 64-bit can do more with your CPUs because processors,” says Holt. “It’s a leader in cluster- systems will be available to take on more ing, disaster tolerance, security, virtualization, work from other business units.” and resource management capabilities.” He cites the example of an organization To download a white paper on HP forced to add two CPUs to an HP rx7620 OpenVMS virtualization capabilities and Integrity server to cope with increasing request a complimentary HP OpenVMS workloads. Normally, its IT department resources CD, visit: would pay upwards of $104,000 in www.hp.com/go/transform Transforming Your Enterprise 23 Simplifying data protection Today, you’re in a tough position if you’ve been asked to look after the company’s data protection efforts. The sheer volume of information makes the task an uphill battle and Data protection isn’t just a problem new government regulations make the job even more demanding. The task is even tougher if you happen to work for a small or medium size business (SMB), where extra for today’s large enterprise. Small resources are scarce or non-existent. The same is also often true for remote offices or branch offices of larger corporations (ROBOs), where the comparatively small size of and medium size businesses as well operations make it tough to justify duplicating the systems of much larger parent as many remote and branch offices of businesses. Ad-hoc solutions in many cases have had to do, but now managing all those different tape drives or other backup solutions is getting to be one big headache. larger enterprises are struggling to You need help. manage their data backup systems. Virtual tape libraries might fit the bill. Such solutions, after all, help increase backup Ad hoc solutions have until now been performance, make restores much easier, automate the backup process, and give managers centralized control over the company’s data protection solution. The the norm, but help is on the way. trouble is that most virtual tape libraries, until now, have been targeted at enterprises running very large systems with hundreds or thousands of workers. Hardly the best fit for most SMBs or even ROBOs. That’s now changing, however, thanks to a new solution from HP that can put the same technology into the hands of organizations with fewer employees. “You really need to get smarter and smarter as you grow your data environment and that’s what we’re helping SMBs and ROBOs do,” says Mike Ewell, Worldwide Product Marketing Manager at HP. “We want to simplify the whole data protection process and make it more effective while at the same time letting SMB and ROBO customers keep all the backup and restore systems they already have in place if that’s what they want to do.” The HP StorageWorks VLS 1002i, which was launched in June 2006, is similar to the higher-end HP StorageWorks VLS 6000 virtual library system. It uses tape emulation just like the HP StorageWorks VLS 6000, but comes with a price and feature set more suited to smaller organizations. Network-based backup is critical for SMBs and ROBOs, but they don’t need to be Fibre Channel. Storage capacity is also crucial, although 40 terabytes is likely not necessary. Many such businesses or operations also 24 Transforming Your Enterprise The HP StorageWorks VLS 1002i, which was launched based servers. It delivers disk-to-disk backup by using in June 2006, is similar to the higher-end HP tape virtualization, which allows for seamless integration StorageWorks VLS 6000 virtual library system. It uses into current tape-based data protection environments. It tape emulation just like the HP StorageWorks VLS also simplifies management through a web-based 6000, but comes with a price and feature set more browser interface and is one of only two virtual library suited to smaller organizations. Network-based backup systems on the market today designed specifically for is critical for SMBs and ROBOs, but they don’t need to small and medium size businesses or remote branch be Fibre Channel. Storage capacity is also crucial, operations, and benchmarks give it a 38 percent although 40 terabytes is likely not necessary. Many performance advantage over its rival. such businesses or operations also need automation, but chances are they don’t need to be able to emulate Based on the HP ProLiant platform, the HP StorageWorks 64 tape drives. The HP solution takes these VLS 1002i boasts the server line’s proven performance, considerations into account. It has Ethernet-based iSCSI and uses RAID 5 data protection and hot swap hard drive rather than Fibre Channel connections. The maximum technology to provide high levels of reliability. It acts as a native usable storage capacity is 1.5TB rather than plug-and-play single network-attached device that 70TB. And the overall performance is 58 MB/second – supports automated, daily backup to disk, while allowing still higher than many tape drives currently on the for migration of data to a tape drive or autoloader on an market. And, it can act as a tape enhancement or as-needed basis. Because daily backups can be stored replacement in SMB and ROBO environments when on its disk-based storage, it also reduces tape media and where such a move makes sense. management issues associated with storage, cataloging, retrieval and replacement as well as costs. “There are companies and offices out there that might need to take data off-site via tape, but they haven’t Many have already made the move to pure disk-based escaped the issues that pop up as you grow your tape systems and more are considering it. A recent survey by environment in a more distributed way,” Ewell notes. IDC found that half of all small and medium size business “What this solution does for them is take away the need respondents were highly interested in using disk-based to have to backup daily to tape.” Many organizations, he data protection while up to 26 percent of the small adds, need to keep their tape-based solutions, but might businesses and 19 percent of the medium businesses now consider using it for only archive or long-term were prepared to completely replace spending on tape storage needs. “If you backup daily to disk you’re going and optical with spending on disk-based storage to get a much faster process and not nearly so many solutions*. The HP StorageWorks VLS 1002i is designed headaches in terms of finding and retrieving what you to bring you the best of both worlds by delivering the need,” Ewell says. “Reducing dependence on daily benefits of disk-based solutions whether or not you choose backup to tape can lead to dramatic cost savings and a to migrate from tape now or in the future. much more reliable backup process.” For more information including a chance to win a VLS The HP StorageWorks VLS 1002i provides both 1000i, download a free white paper and view a video unattended backup and rapid restores of data for LAN- visit: www.hp.com/go/transform9 Transforming Your Enterprise 25 Once primarily the domain of network edge applications, Linux and open source software are moving deeper into ® the enterprise as companies realize they can have flexibility and lower TCO for mission-critical applications without sacrificing support and integration. Services Extending the benefits of Linux and open source ® software When Linux® first burst on to the scene, most companies were cautiously optimistic. They were encouraged by no license fees, the flexibility to try before you buy, and lack of vendor lock-in. But amidst the fervor, questions ran rampant regarding support Focusing on the ‘what’ versus the and accountability, availability of deployment skills, security, and integration with ‘how’ in delivering IT 28 existing technology. Now years later, companies are echoing those sentiments when contemplating open source technology in the middleware space. “Most companies find the open source story very compelling,” says Debra Taylor, Worldwide Open Source Business Development Manager for HP. “But as soon as they start considering migrating applications to the production environment, especially mission-critical ones, the hesitation emerges. Most companies want the benefits of open source software combined with the stability of commercial software.” And it seems to be an industry-wide concern. Forrester Research surveyed 137 North American information technology decision makers about their plans for Linux and open source. The findings, presented in the June 2005 report “Open Source Usage is Up, But Concerns Linger,” revealed that 56 percent of respondents are currently using some form of open source technology, and an additional 19 percent plan to in the next 12 months. However, 60 percent still cited lack of support as a major concern*. 26 Transforming Your Enterprise So how can a company overcome the actual and solution offerings. It also built the support expertise into perceived challenges of open source software to its services to alleviate the issue of accountability. And HP capture its very real benefits? It comes down to continues to act as a contributing member to the open consistently demanding choice. According to Christine source community, gaining a unique view into how it Martino, Vice President of HP’s Open Source and works as well as providing development resources and Linux Organization, “Open source doesn’t mean free intellectual property. as in no cost, it means free as in freedom. Companies should always have a choice as to the “What is common to both the Linux and open source role Linux and open source software play in their experience is our ability to recognize customer pain environment.” points and address them effectively,” says Martino. “We provide choice, integration, and confidence so that How much choice you get from a Linux and open source customers can mitigate the risks and realize the true value service provider can have a direct impact on how you of open source software.” realize its inherent benefits. Martino goes on to note that every organization has unique needs in terms of the The recently announced HP Open Source Integrated level of engagement required from a service provider. Portfolio (OSIP) offers customers a broad choice of Some companies require full consulting and integration, software, middleware, services, and platforms to tailor while others have a certain level of in-house expertise. their IT infrastructure according to their specific needs. There are companies who want a specific piece of HP delivers a combination of consulting, technical support, and others who feel confident in doing their support, open source components supported across own deployments but want tested and integrated multiple environments, and a suite of services as well as middleware stacks. do-it-yourself guides for building tested and supported HP Open Source Middleware Stacks. The goal is to “Companies considering open source need to be very empower customers with choice and the ability to wary of providers who are inevitably going to try to continuously drive the development of their own shift them onto their proprietary software stack,” says environments. Martino. “The business value of Linux and open source software, when approached from a perspective of true “We’ve made a solid commitment to open source from choice, is that it can integrate with commercial an expertise and offering perspective,” says Martino. software and a customer’s existing IT environment to “We have more than 6,500 service professionals and provide a more diverse and robust platform from which 2,500 developers focused on Linux and open source to operate.” projects and ship more than 200 HP products with embedded open source software. Our approach HP has modeled its open source strategy for the focuses on integration and accountability—helping middleware space based on the successes of its Linux customers make all the pieces work together with the strategy. As Linux continued its move from the fringe to the confidence of knowing they have a single point of mainstream, HP was moving right along with it. The contact for support.” company has always viewed Linux as an equal player from an operating system perspective, stressing the For more information on HP Open Source Services, visit: importance of maintaining functionality, support, and www.hp.com/go/transform Transforming Your Enterprise 27 Focusing on the ‘what’ versus the ‘how’ in delivering IT Can venerable clichés become obsolete? If you ask Andrew Pugsley, Worldwide Program Manager for HP, one longstanding truism—“the only constant is change”— may no longer be valid. He supports this curious stance by explaining the notion and Service Oriented Architectures can rate of change are, well, changing. “Change is not new, but it’s happening faster help companies of all types and sizes than ever before,” Pugsley says. “Marketplaces, technologies, legislation and regulations are all changing at an ever-increasing rate.” deal with the increasing rate of Pugsley also talks of the pressure to reduce information technology (IT) costs and change and pressure to do more achieve better return on investment (ROI), which is also not new, but the margin for with less. error is narrower than in the past. These two dynamics—the increasing rate of change and pressure to do more with less—are challenging the traditional way IT organizations support their business. “In a business environment where change is both costly and ever-present, IT organizations can stick with traditional, rigid, IT models at their own peril,” he warns. “A poor acquisition or deployment can have long-lasting effects. And there will always be changes that we can not predict or prepare for.” Many enterprises struggle to accommodate the pressure of ongoing change, either responding to business events, or taking advantage of new opportunities. Often, this struggle results in impulsive and tactical IT acquisitions and deployments. According to Pugsley, the common results are a poorly planned, uncorrelated and/or redundant set of assets, which render future change increasingly difficult and ever more expensive. These companies believe they are taking steps forward, he suggests, when in actuality they are often hindering future progress. Pugsley recommends companies look into a Service Oriented Architecture (SOA) to help facilitate ongoing change—more quickly, more cost-effectively and with greater control. “SOAs were previously impractical for most enterprises, but are coming to the forefront as technologies, methodologies and industry standards mature,” he says. “As a result, a SOA can now be deployed by companies of all types, sizes and industries, with the potential for tremendous results.” A SOA is an architectural approach to the way an IT organization meets the needs of the business. In the simplest of terms, SOAs help companies better accommodate change by enabling them to utilize IT resources more efficiently and interchangeably. More specifically, it offers a methodology for managing computing environments built upon loosely coupled, reusable and standards-based services that can shift in accordance with changing business needs. As the name implies, the emphasis is on service, focusing on “what” needs to be delivered versus “how” it is delivered. The latter is still vitally important, Pugsley adds, but the former comes first and drives the ways in which assets and services are deployed and managed. HP offers a well-defined and proven SOA Domain Model as a framework for SOA 28 Transforming Your Enterprise “Four years ago, we found ourselves dealing with a disarray of sales channels built on various software applications all across Europe. Working with HP on a SOA framework helped us solve this problem.” transformation. The SOA Domains centering on the problem. Our eBusiness Center has operated so business, people, governance, program management, successfully that we’ve spun it out into a standalone architecture, enabling technologies, operations and company, called ecenter solutions. The SOA has enabled management, as well as supply and demand models more seamless communications between sales channels, must all be considered to ensure the successful adoption better access to real-time information and, as a result, of SOA that delivers real value to its business. better service for customers. In short, the new architecture has definitely played a key role in our success.” “In implementing a SOA, there is a temptation to execute a technology-centric plan. But the approach Pugsley suggests these results are not uncommon, but must be business-driven,” Pugsley explains. “The HP cautions that implementing a true SOA is a journey and SOA Domain Model facilitates this process and curbs not a quick fix. He recommends companies begin with a the urge to focus solely on technology. It helps identify, pilot project and measure progress in clearly defined plan, implement and manage the transformation of an steps, with each step delivering specific business value. In enterprise through the adoption of a SOA.” In addition addition to the SOA Domain Model and industry to the SOA Domain Model, HP has developed SOA frameworks, HP offers a SOA Maturity Model to assess frameworks targeting specific industries that are ripe to readiness and track progress as companies consider and adopt this architectural shift. Designed for the financial embark upon a SOA. “By shifting the focus of IT service services, manufacturing and distribution, network service delivery, companies can be better prepared for change, provider and public sector industries, HP’s SOA both planned and unexpected,” Pugsley concludes. “In frameworks allow companies to more readily integrate doing so, they can save costs and headaches today, and software applications, take advantage of market be better prepared for tomorrow.” opportunities and gain competitive advantage. To help business and IT executives develop a broad Helvetia Patria, a Swiss insurance company, is one strategic vision for SOA adoption, explore its potential, enterprise that has benefited by shifting its IT services and build an understanding of how it can help meet focus from the “how” to the “what” through a SOA. market challenges and business goals, HP offers a SOA Envisioning Service. Alternatively, if you’re convinced of “Four years ago, we found ourselves dealing with a the need to move to a SOA but don't know where to disarray of sales channels built on various software start, the HP SOA Assessment Service can help you applications all across Europe,” says Nick Stefania, assess your readiness and set goals. For details on both deputy head, eBusiness Center, Helvetia Patria. “Working services and HP’s broader SOA offerings, visit: with HP on a SOA framework helped us solve this www.hp.com/go/transform Transforming Your Enterprise 29 Transforming Your Enterprise Synchronizing business and IT to capitalize on change Transforming Your Enterprise is published quarterly by Hewlett-Packard Company. Additional special issues are published periodically. Subscriptions are complimentary at: www.hp.com/go/transform www.hp.com/go/transform Feedback – To provide feedback on the content in this publication or suggestions for future articles, visit: www.hp.com/go/transform. Unsubscribe – To unsubscribe to receiving Transforming Your Enterprise visit: www.hp.com/go/transform. © 2006 Hewlett-Packard Development Company, LP. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 4AA0-6632ENA Intel, Itanium and Xeon are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation. Linux is a U.S. registered trademark of Linus Torvalds. UNIX is a registered trade mark of The Open Group. Oracle is a registered US trademark of Oracle Corporation, Redwood City, California. 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