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AGENCY BUSINESS Update New York City-based Vertiyo Creative Group Ex-Razorfish VP jumps to imc2 shop announced the launch One theOry Of career rela- “feeling the love.” there were of Vertiyo Health, a new tivity states that the acquisition also “layers and structures that division of an agency equals a manage- didn’t give me much headroom,” focused ment restructuring, and a man- she said. on agement restructuring equals flaiz said imc2’s case studies pharma- heads rolling. inside and outside of pharma are ceutical Lisa flaiz, vice president, stra- making the rounds and “lead- marketing. Vertiyo Health tegic growth and innovation at ing the pack in emerging media will be headed by John imc2 health & wellness, didn’t solutions.” DeFranco. Vertiyo Health wait around to see how things She also said the agency’s is billing itself as a would shake out. philosophy is different in terms cost-effective alternative “I took advantage of a time of adding value. “imc2 health & to larger ad agencies. of transition,” said flaiz of her wellness is focused on building Vertiyo Creative Group move. “imc2 spun off health and sustainable relationships with founder Marc Scibelli will wellness during the first quarter Flaiz: will oversee clients like our customers,” said flaiz, add- serve as chief creative as a separate business, a sepa- Shire and Bayer in new role ing that she’s already seen evi- officer for the new rate PnL [profit and loss], and dence of these values in the few unit, which offers print, they have dedicated talent” to agency brings in to the fold. flaiz meetings and pitches that she online and social media health clients, said flaiz. She was is at the reins of the health & has attended so far. services. previously VP, group director, wellness business at imc 2, an Publicis completed its $530 national pharma practice lead at enviable position from her million acquisition of razorfish GSW Worldwide, now Publicis-owned razorfish. standpoint. from Microsoft in mid-October, an inVentiv Health shop, In her new role, flaiz will In Philadelphia, razorfish paying $286 million in cash and announced that Bruce oversee clients including Shire, kept an informal health practice, turning over 6.5 million shares. Rooke, chief creative GlaxoSmithKline, Bayer health- and though pharma clients com- the shares give Microsoft a 3.3% officer, will partner with Care and Serono, in addition prised the bulk of the work in stake in the company, according president Tammy Fischer to any new p
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