AGENCY BUSINESS: Update by ProQuest

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									AGENCY BUSINESS

   Update
   New York City-based
   Vertiyo Creative Group
                                   Ex-Razorfish VP jumps to imc2 shop
   announced the launch            One theOry Of career rela-                                                   “feeling the love.” there were
   of Vertiyo Health, a new        tivity states that the acquisition                                           also “layers and structures that
                       division    of an agency equals a manage-                                                didn’t give me much headroom,”
                       focused     ment restructuring, and a man-                                               she said.
                       on          agement restructuring equals                                                    flaiz said imc2’s case studies
                       pharma-     heads rolling.                                                               inside and outside of pharma are
                       ceutical       Lisa flaiz, vice president, stra-                                         making the rounds and “lead-
   marketing. Vertiyo Health       tegic growth and innovation at                                               ing the pack in emerging media
   will be headed by John          imc2 health & wellness, didn’t                                               solutions.”
   DeFranco. Vertiyo Health        wait around to see how things                                                   She also said the agency’s
   is billing itself as a          would shake out.                                                             philosophy is different in terms
   cost-effective alternative         “I took advantage of a time                                               of adding value. “imc2 health &
   to larger ad agencies.          of transition,” said flaiz of her                                            wellness is focused on building
   Vertiyo Creative Group          move. “imc2 spun off health and                                              sustainable relationships with
   founder Marc Scibelli will      wellness during the first quarter      Flaiz: will oversee clients like      our customers,” said flaiz, add-
   serve as chief creative         as a separate business, a sepa-        Shire and Bayer in new role           ing that she’s already seen evi-
   officer for the new             rate PnL [profit and loss], and                                              dence of these values in the few
   unit, which offers print,       they have dedicated talent” to         agency brings in to the fold. flaiz   meetings and pitches that she
   online and social media         health clients, said flaiz. She was    is at the reins of the health &       has attended so far.
   services.                       previously VP, group director,         wellness business at imc 2, an           Publicis completed its $530
                                   national pharma practice lead at       enviable position from her            million acquisition of razorfish
   GSW Worldwide,                  now Publicis-owned razorfish.          standpoint.                           from Microsoft in mid-October,
   an inVentiv Health shop,           In her new role, flaiz will            In Philadelphia, razorfish         paying $286 million in cash and
   announced that Bruce            oversee clients including Shire,       kept an informal health practice,     turning over 6.5 million shares.
   Rooke, chief creative           GlaxoSmithKline, Bayer health-         and though pharma clients com-        the shares give Microsoft a 3.3%
   officer, will partner with      Care and Serono, in addition           prised the bulk of the work in        stake in the company, according
   president Tammy Fischer         to any new p
								
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