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Urologists, NFL launch cancer effort Update An AdvaMed-Porter Novelli survey found that The AmericAn Urological distribution to physicians. among device makers, Association is partnering with GSK, which is investigating 94% of DTC marketing the nFL for a GlaxoSmithKline- a possible prostate cancer indi- efforts are focused on supported prostate cancer aware- cation for Avodart, donated patient benefit materials ness campaign with the message $1.2 million to the effort. The such as patient bro- that men should start getting company funded and executed chures, with a majority tested at age 40. a recent prostate cancer aware- of advertising campaigns The “Know Your Stats About ness PSA campaign featuring in print and most ads Prostate cancer” campaign tennis great John mcenroe in appearing in traditional includes print and broadcast conjunction with the AUA and media. PSAs featuring 27 retired nFL the electronic industry Founda- hall of Famers, including pros- tion, among others. A promotional card tate cancer survivor michael in April, at its annual meet- for Sanofi Aventis’s haynes, diagnosed with the ing in chicago, the AUA rolled overactive bladder drug disease last year through a free out new guidelines lowering the Uroxatral omitted indica- nFL Player care Foundation The prostate cancer awareness recommended age at which men tion and risk information, screening conducted by the AUA effort targets men 40 and up should start getting prostate-spe- and also used outdated Foundation. cific antigen tests to 40 from 50. product labeling, said One in six men will be diag- The campaign, which launched “The guidance is very compre- DDMAC in a warning nosed with the disease and Afri- in September and is set to run hensive, but the summary is that letter. Although risk and can-American men like haynes through 2010, also features a men at age 40 should really start indication information are twice as likely to die from website, KnowYourStats.org. thinking about their prostate was printed on the back the disease. Zeno Group holds the Pr assign- health, consult with their physi- of the card, the warning haynes, 56, made his name ment for the effort, while Boston cian and have that conversation letter noted playing cornerback with the Group handled the ads and built with them,” said Sandra Vassos, that “The new england Patriots and the the website. DXD Sports pro- executive director of the AUA tent card is Oakland raiders. duced an educational DVD for Foundation. —MA designed to be adhered
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