Urologists, NFL launch cancer effort by ProQuest

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									Urologists, NFL launch cancer effort                                                                           Update
                                                                                                               An AdvaMed-Porter
                                                                                                               Novelli survey found that
The AmericAn Urological                                                 distribution to physicians.            among device makers,
Association is partnering with                                             GSK, which is investigating         94% of DTC marketing
the nFL for a GlaxoSmithKline-                                          a possible prostate cancer indi-       efforts are focused on
supported prostate cancer aware-                                        cation for Avodart, donated            patient benefit materials
ness campaign with the message                                          $1.2 million to the effort. The        such as patient bro-
that men should start getting                                           company funded and executed            chures, with a majority
tested at age 40.                                                       a recent prostate cancer aware-        of advertising campaigns
   The “Know Your Stats About                                           ness PSA campaign featuring            in print and most ads
Prostate cancer” campaign                                               tennis great John mcenroe in           appearing in traditional
includes print and broadcast                                            conjunction with the AUA and           media.
PSAs featuring 27 retired nFL                                           the electronic industry Founda-
hall of Famers, including pros-                                         tion, among others.                    A promotional card
tate cancer survivor michael                                               in April, at its annual meet-       for Sanofi Aventis’s
haynes, diagnosed with the                                              ing in chicago, the AUA rolled         overactive bladder drug
disease last year through a free                                        out new guidelines lowering the        Uroxatral omitted indica-
nFL Player care Foundation          The prostate cancer awareness       recommended age at which men           tion and risk information,
screening conducted by the AUA      effort targets men 40 and up        should start getting prostate-spe-     and also used outdated
Foundation.                                                             cific antigen tests to 40 from 50.     product labeling, said
   One in six men will be diag-        The campaign, which launched        “The guidance is very compre-       DDMAC in a warning
nosed with the disease and Afri-    in September and is set to run      hensive, but the summary is that       letter. Although risk and
can-American men like haynes        through 2010, also features a       men at age 40 should really start      indication information
are twice as likely to die from     website, KnowYourStats.org.         thinking about their prostate          was printed on the back
the disease.                        Zeno Group holds the Pr assign-     health, consult with their physi-      of the card, the warning
   haynes, 56, made his name        ment for the effort, while Boston   cian and have that conversation        letter noted
playing cornerback with the         Group handled the ads and built     with them,” said Sandra Vassos,        that “The
new england Patriots and the        the website. DXD Sports pro-        executive director of the AUA          tent card is
Oakland raiders.                    duced an educational DVD for        Foundation. —MA                        designed to
                                                                                                               be adhered
                                    
								
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