Let’s Talk Kicks
Reebok lets kids make their own statement.
KIDS GET A clean slate for doo-
STREET dling thanks to Canton, MA-based
Reebok’s new Talkin’ Krazy line. The
WORK line’s “Write, Erase, Repeat” concept
came from NBA players who wrote
messages on their shoes before games.
After launching in Reebok’s men’s
basketball line, the company foresees
children wanting in on the action. “Whether kids want to make a fashion
statement, stand apart from their peers or show off their artistic flair, the
Talkin’ Krazy collection encourages them to express themselves,” says Neil
Hernberg, head of kids’ product.
The shoes, which retail for roughly $29 to $60, have a seamless leather
upper with a coating that enables dry-erase markers to write on the shoe
and wipe off. The design team behind the Talkin’ Krazy lines was inspired
by the brush strokes and splashes of color found in graffiti. “By using this
street-style graffiti look, we were able to transform some of our most iconic
models into something totally new and fresh,” Hernberg adds. The line-up
includes a metallic silver high-top with pops of orange for preschoolers and
a black sneaker with pink and purple highlights for toddlers. “Customiza-
Get In Character tion is a constant theme in kids products, but this is something completely
new and fresh,” Hernberg explains. —Angela Velasquez
Weboo bows the latest wearable toy.
IF THEY CAN’T play with their food, kids can at least play
with their shoes. That’s the idea behind Weboo Footwear, a
new venture from the toy industry veterans responsible for
Super Soaker water guns and the talking Teddy Ruxpin bear,
A Fresh Spin