VIEWS: 3 PAGES: 2 CATEGORY: Engineering & Energy POSTED ON: 6/26/2010
After launching in Reebok's men's basketball line, the company foresees children wanting in on the action.
ATHLETIC COMFORT GREEN Let’s Talk Kicks Reebok lets kids make their own statement. KIDS KIDS GET A clean slate for doo- STREET dling thanks to Canton, MA-based Reebok’s new Talkin’ Krazy line. The WORK line’s “Write, Erase, Repeat” concept came from NBA players who wrote messages on their shoes before games. After launching in Reebok’s men’s basketball line, the company foresees children wanting in on the action. “Whether kids want to make a fashion statement, stand apart from their peers or show off their artistic flair, the Talkin’ Krazy collection encourages them to express themselves,” says Neil Hernberg, head of kids’ product. The shoes, which retail for roughly $29 to $60, have a seamless leather upper with a coating that enables dry-erase markers to write on the shoe and wipe off. The design team behind the Talkin’ Krazy lines was inspired by the brush strokes and splashes of color found in graffiti. “By using this street-style graffiti look, we were able to transform some of our most iconic models into something totally new and fresh,” Hernberg adds. The line-up includes a metallic silver high-top with pops of orange for preschoolers and a black sneaker with pink and purple highlights for toddlers. “Customiza- Get In Character tion is a constant theme in kids products, but this is something completely new and fresh,” Hernberg explains. —Angela Velasquez Weboo bows the latest wearable toy. IF THEY CAN’T play with their food, kids can at least play with their shoes. That’s the idea behind Weboo Footwear, a new venture from the toy industry veterans responsible for Super Soaker water guns and the talking Teddy Ruxpin bear, A Fresh Spin w
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