Revamped in soft, full-grain leather and enhanced with a cradle footbed for comfort, today's Parker II continues to read traditional yet jams in plenty of the 21st century features modern parents expect in their children's footwear. "Since our start, we have targeted parents and the medical community in all of our marketing vehicles, emphasizing education, research and innovation," Kretchmar says.
HALL OF FAME All in the Family Stride Rite’s Parker II wins the hearts of parents, generation after generation. LACING UP A crisp pair of Stride Rite’s Parker II signiﬁes a medical community in all of our marketing vehicles, emphasiz- sweet but ﬂeeting time in children’s lives, when parents can re- ing education, research and innovation,” Kretchmar says. The PREVIOUS treat to a timeless shoe style they once wore—without resistance. latest take on the versatile, lightweight bootie protects little feet HALL OF FAME “The Parker II brings classic style, nostalgia and tradition to pur- with a wrapped toe guard, promotes natural movement with its INDUCTEES chasing the ﬁrst walking shoes,” says Jenn Kretchmar, senior vice deep ﬂex grooves and helps stabilize and balance babies with president of product for Stride Rite Children’s Group. “It brings contoured landing pads on the heel. 2007 parents and grandparents back to their own ﬁrst shoe memory— The Parker II is a unique creature in a category where buy- a moment they can share and reminisce with their children.” ing is inﬂuenced by physicians, traditions, trends and play date Vans’ Checkerboard As part of the then Green Shoe Manufacturing Company’s chitchat. The shoe has survived the hard sole/soft sole debate be- slip-on 1919 collection (which also included an assortment of “health tween pediatricians, podiatrists and parents. And the staple style protective” shoes called Stride Rite), the ﬁrst-walker bootie was continues to outsell many of its trendier competitors, which bank Ferragamo’s the pride of the then Boston-based company (now of Canton, on cutesy embellishments and gift-ready packaging to make the Vara pump MA) and was plugged to retailers and parents as a “ﬁne juvenile sale. Yet, according to Kretchmar, the Parker II’s iconic status and Clarks’ shoe.” The original bootie, offered in white, brown, tan, gray and the profound emotional connections it carries may be its strongest Wallabee black, was made from quality buck and elk leathers and sold at attributes: “Our brand holds deep traditions with many families; wholesale for just $1.50 during
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