Gibson's Hendrix Guitar Baffles Many by ProQuest

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According to the press release at the time, the new product will be an entrylevel guitar package that includes the guitar, a Hendrix signature Voodoo Child amplifier, and a Foxey Fuzz pedal. In reporting this, the U.K. music trade magazine, MI Pro, wrote: "The bewildering move by Gibson to create, essentially, a copy of a guitar it has been in direct competition with for over 50 years seems at best ill-advised, at worst arrogant bravado, particularly when considering Gibson's continual recourse to the law courts, suing those that encroach upon what it sees as trademark design."

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Gibson’s Hendrix Guitar Baffles Many
There was considerable buzz on the Web         in a comment regarding the recent prod-          tion, something her brother would cer-
in anticipation of the announcement of         uct announcement from Gibson. As it is           tainly approve of.
Gibson’s “Jimi Hendrix Guitar” pack-           not an FMIC product, it would be inap-               When asked if this might be seen as
age in late September. As even the most        propriate for us to comment on it.”              exploiting her brother’s name, she states:
casual Hendrix fans know, his main axe            Gibson’s media department did not             “Jimi was our family member and we’ll just
was a Fender Stratocaster. Especially de-      respond to several initial requests for a        make sure that we take care of him the best
voted followers are likely aware that Jimi     comment of any kind, including how               way we can. We are committed to keeping
occasionally played a Gibson Flying V.         they thought the product would do, or            Jimi’s legacy alive and intact and bring it to
Gibson’s Custom Shop already offered a         whether or not they are concerned with           you in the most authentic form.”
high-end tribute model Flying V of just        possible patent infringement. President/             In reporting this, the U.K. music trade
300 copies with a list of $12,300 in 2007,     CEO Henry Juszkiewicz’s office was con-           magazine, MI Pro, wrote: “The bewilder-
so many expected this new model to be          tacted directly but calls and e-mails were       ing move by Gibson to create, essentially,
some variation on that theme.                  not returned at press time.                      a copy of a guitar it has been in direct
    What was instead unveiled surprised           Out in the blogosphere, virtual               competition with for over 50 years seems
many: a Strat copy.                            tongues were wagging. Musicradar.                at best ill-advised, at worst arrogant
    Gibson was clearly excited about the       com, one of the first to break the news,          bravado, particularly when considering
project. At the time of the product’s in-      commented on the irony: “Gibson sued             Gibson’s continual recourse to the law
troduction, Gibson.com featured a Hen-         Paul Reed Smith in the early 1990s over          courts, suing those that encroach upon
drix image on the main page, top of the        the latter’s Singlecut design, claiming          what it sees as trademark design.”
fold, with a long tribute to Hendrix with      it breached design copyright. In that                Some retailers, upon hearing the
pictures of the iconic guitarist, including    drawn-out case, Gibson finally conceded           news, were surprised. “Is this for real?”
one with his Fender Strat.                     in 2006 that only ‘an idiot’ could confuse       responded Bob Moggio of Mojo’s Music,
    According to the press release at the      PRS Singlecut with a Gibson.”                    Edwardsville, Ill.
time, the new product will be an entry-           Guitarist.co.uk featured an interview             “I guess April Fool’s Day is early this
level guitar package that includes the gui-    with Hendrix’s daughter, Janie, his sister       year,” sighed Gary Gand, of Gand Music
tar, a Hendrix signature Voodoo Child          and head of Authentic Hendrix, the es-           and Sound, Chicago. “One more low-cost
amplifier, and a Foxey Fuzz pedal. Hen-         tate. In it she points out that it’s not “Gib-   toy to try to
								
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