Daddy's Junky Music: Holiday Vacation at the Mall by ProQuest


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            Daddy’s Junky Music:
            Holiday Vacation at the Mall

            W           hen talking about the MI market in New
                        England, one name says it all: Daddy’s.
                        Daddy’s Junky Music has been around for
                        over 36 years for a reason. The chain has
            won numerous awards, including “Retailer of the Year”
                                                                            from the Retail Merchant Association of New Hampshire,
                                                                            and is proud to boast that their service department has
                                                                            been honored with so many “Best Service in the U.S.”
                                                                            awards that the category was retired after Daddy’s won
                                                                            eight consecutive times.

               Still, awards don’t help the bottom     tion. “It’s been tough, our business is   Music. “We’re trying to do some out-of-
            line and with the economy wreaking         down and it’s been challenging,” says     the-box type things to help us get back
            havoc on retailers, Daddy’s is no excep-   Fred Bramante, CEO of Daddy’s Junky       to where we need to be.”
                                                                                                    Candi Bramante, the head of promo-
                                                                                                 tions and artist relations is optimistic.
                                                                                                 “We’re taking it one day at a time, and
                                                                                                 so far so good.” Her father agrees, add-
                                                                                                 ing, “These times force creativity.” MI
                                                                                                 dealers take notice; Fred Bramante is
                                                                                                 not one that needs to force the creative
                                                                                                 juices as he always seems to know where
                                                                                                 to look for inspiration. To combat the
                                                                                                 oppressive economy, Daddy’s is tempo-
                                                                                                 rarily opening up a retail store in the
                                                                                                 Burlington Mall.

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