VIEWS: 8 PAGES: 5 CATEGORY: Humanities POSTED ON: 6/26/2010
Sales for us did not begin to recover until late spring (?9). [...] we have been climbing steadily upwards, but not at the same rate at which sales fell.
PRINT Print Publishing: Review and Forecast “The print music market once again showed its resilience compared to other segments of the MI business,” notes Hal Leonard’s Larry Morton, when reﬂecting upon the past year. That’s good news for publishers – and good news for dealers who stock any of the top titles outlined in this report. Though challenges remain and no one, single answer is the cure-all for the market’s woes – or for MI retail, in speciﬁc – things do seem to be looking up. As Alfred Music Publishing’s Andrew Surmani puts it, “It’s a tough economy right now and it will be a slow recovery, but we are already seeing signs that things are turning upwards.” Hal Leonard Top Sellers 2009 ● Twilight Soundtrack & Score ● Glee (TV show) ● Hannah Montana - The Movie ● Kings of Leon ● Taylor Swift ● At a Glance (book/DVD series) ● Beatles Publications ● Guitar for Kids ● Sound of Music ● Essential Elements (40th Anniversary) for Band & Orchestra Despite the tough economy, 2009 and we’re antici- the print music market once pating a growth turn- again showed its resilience around in early 2010. Our publications that encourage more people compared to other segments focus for next year is to pro- to play music. of the MI business. Our vide even more expanded songbooks, methods, and in- services to our dealers, par- Larry Morton structional materials con- ticularly with merchandising, President tinued with steady sales in and also to stay focused on new Hal Leonard Corp. 72 MMR DECEMBER 2009 MMR_72 72 11/24/09 10:27:11 AM Alfred Music Publishing Top Sellers 2009 ● Alfred’s Adult Piano Course, Book 1 ● Led Zeppelin Mothership – ● Alfred’s Adult All-in-One, Book 1 Guitar Tab ● Alfred’s Basic Piano Library, ● Premier Piano Course, Lesson 1A Lesson 1A ● Michael Jackson Number Ones ● Alfred’s Basic Guitar Method, – Piano/Vocal/Guitar Book 1 ● Accent on Achievement, Trumpet ● Suzuki Violin School, Book 1 Book 1 & CD Revised Edition ● Alfred’s Basic Prep Course, Lesson A Customers want to
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