VH1 Save the Music Donates $1 Million to IPS by ProQuest


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            Music China 2009                                                                                VH1 Save the Music
            Music China, Asia’s largest international
            music show held from 13 –16 October
                                                          minimal security, no air conditioning,
                                                          smokers prevailed, food stands offered
                                                                                                            Donates $1 Million
            2009, was “a huge success,” according to
            Evan Sha, deputy general manager, Messe
                                                          basic Chinese dishes and the buyers were
                                                          predominantly Westerners.
                                                                                                            to IPS
            Frankfurt Shanghai Co Ltd. “However, in           “The show this year was a 180-degree          In late November, VH1 Save the Mu-
            line with the current global economy our      shift from that event. McDonalds, Papa            sic finalized a $1 million donation to
            visitor numbers were 1.7 percent lower        Johns, Wendy’s, Subway and a 7/11 along-          Indianapolis Public Schools for their
                                                          side a Starbucks set the tone for China’s         elementary school music programs.
                                                          new economic face in our industry. Huge           Thanks to this donation, IPS has been
                                                          elaborate stages, talented performers, ca-        able to put mu-
                                                          tered events, live on-stage bands with super      sic programs into
                                                          hi-tech sound systems were everywhere.            each of its elemen-
                                                              The greatest change was watching the          tary schools, mak-
                                                          Chinese sell to the Chinese. Far fewer            ing it one of only
                                                          westerners were seen on the show floor.            a very few school
                                                          It was China selling to China… and the            systems to have
            than last year and those who did attend       cash was flowing like water. It looked like        instrumental band
            the show were very happy with the ex-         the Chinese decided to take over their            programs for all of
            hibitor quality and high standard of our      own show… without any doubt.”                     its elementary schools.
            fringe program events.”                           Music China 2009 was organized jointly            The presentation was witnessed by
               In total, 42,499 visitors (40,001 local)   by the China Music Instrument Associa-            the donation’s beneficiaries: 645 IPS el-
            were reported to have visited – speak-        tion (CMIA), INTEX Shanghai, and Messe            ementary school band students will ac-
            ing to a commonly perceived trend that        Frankfurt. The next show is scheduled for         company the Indiana State University
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