OCS Operator of the Year: Rafael Rosario

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					     READERS’ CHOICE AWARDS




OCS Operator
of the Year
Rafael Rosario
Summit Office & Refreshment Services,                                                                 By Elliot Maras, Editor

Everett, Wash.


R        afael Rosario, the 2009 Automatic Merchandiser
         OCS Operator of the Year, loves building an OCS
         business. He is presently establishing his second
OCS operation as the OCS manager at Summit Office &
Refreshment Services in Everett, Wash.
                                                                                                             Even in Seattle,
                                                                                                             Wash., with
                                                                                                             coffee houses,
                                                                                                             drive-thrus
                                                                                                             and carts
    The consumer’s love of good coffee and the growing                                                       everywhere,
availability of high quality products and equipment have                                                     single-cup in
made OCS a great business, and Rosario wouldn’t trade it                                                     the office is a
for any other job he has known. His enthusiasm has earned
                                                                                                             great customer
him praise from suppliers and customers alike.
                                                                                                             convenience,
    Born in the Dominican Republic and raised in Brooklyn,
                                                                                                             Rafael Rosario
N.Y., Rosario spent eight years in the military after gradu-
                                                                                                             observes.
ating from high school before seeking full-time work. He
spent time in different service industries before getting into
refreshment services.
    Rosario joined Suntory, which is now part of DS Waters
of America Inc., as a salesman in 2000 in San Francisco,             Rosario relished the challenge of finding out what each
Calif. In his first year, he won Suntory’s route sales rep of     coffee customer was most interested in. He soon learned
the year contest. After one year on the job, the company         that selling coffee is largely a customer education process,
asked him to oversee its expansion into OCS.                     and one that he enjoys. “There is always something new to
                                             
				
DOCUMENT INFO
Description: "He ([Rafael Rosario]) understands the core values of customer service," said Ryan Wear, principal owner of Summit Office & Refreshment Services. "He knows how to handle every situation in OCS." Wear is glad he hired Rosario since OCS is the company's fastest growing segment.
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