VIEWS: 14 PAGES: 3 CATEGORY: Business & Economics POSTED ON: 6/26/2010
For George Yost, the 2009 Automatic Merchandiser Vending Operator of the Year, there is no mystery to succeeding in refreshment services. A veteran since 1979, Yost has been active in every aspect of the business, from honor boxes to OCS to vending to manual feeding and catering.
READERS’ CHOICE AWARDS Vending Operator of the Year George Yost Premier Services, Denver, Colo. By Elliot Maras, Editor F or George Yost, the 2009 Automatic Merchandiser Vending Operator of the Year, there is no mystery to succeeding in refreshment services. A veteran since 1979, Yost has been active in every aspect of the business, from honor boxes to OCS to vending to manual George Yost imports coffee from Cameroon to have better quality control. feeding and catering. Coffee is now As he enters his third decade as the owner of Premier the best part Services in Denver, Colo., the future looks better than ever, of his business, despite the recession. In reﬂecting on his career, Yost believes which includes that his willingness to work hard, serve the customer and have vending, OCS, the right people behind him have positioned him to succeed. manual feeding, While customers have become more demanding in catering, and recent years, Yost has focused his attention on the most honor boxes. promising segment: coffee. In recent years, he launched his own roasting operation to improve product quality. In the last year, he has gone a step further by importing coffee directly from growers in Cameroon, Africa. Yost started from humble beginnings in Great Bend, While his journey has taken him a long way from his Kan., the son of a ﬁreﬁghter. After winning a scholarship to foundation in the h
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