In today's buzzword search-engine climate, a Web site is the most powerful marketing and sales tool available to any company, large or small, cottage industry or inspired entrepreneur. You don't need to be a cyber-genius to go online and get results. Here are steps to guide you in developing your Web site. Use this system as a clear roadmap, so you don't find yourself wandering in circles. These are: 1. Strategize. 2. Define your target & niche. 3. Position yourself. 4. Describe "What" & "How." 5. Brand yourself. 6. Create your Web site. 7. Optimize, market & network. These steps aren't simple, and they take work -- but they generate results. This year you just might watch your business take off, with a powerful brand backed by a Web site that delivers.
COPING WITH THE WEB: How To BRAND Yourself ONLINE Karen Saunders Agency Sales; Dec 2009; 39, 11; Docstoc pg. 52 Reproduced with permi
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