VIEWS: 2 PAGES: 2 CATEGORY: Computers POSTED ON: 6/26/2010
Them Crooked Vultures formed in Los Angeles this year. This band has got quite a lineup: drummer Dave Grohl, vocalist and guitarist Josh Homme, and bassist and keyboardist John Paul Jones. It's a new band that runs an official site that is really nothing more than a jumping off point to a place where fans can congregate. The band plays the dozen or so small dub shows in North America, Europe, and Australia. Tickets are scalped for big bucks. The forums are abuzz. The YouTube videos are smoking. There are a bunch of tweets and blog posts. Sure beats what everyone knows is the way to launch a band. And it sure beats the worn out path that you're likely taking to launch your products too.
after thought DAVID MEERMAN SCOTT band’s YouTube channel, but again, Them Crooked Vultures has taken a highly unconventional approach. The channel offers a Free Them few videos produced by the band, including some studio rehearsals, but the majority are amateur videos shot at the band’s live shows. Vultures Remember, this is a band that does not yet have an album. You can’t buy the music. Yet instead of crying “copyright infringement” and calling the lawyers to get YouTube to remove the clips, the band encourages fan videos of its original and unreleased songs, and it even put the best ones on the official am constantly fascinated by how the world of online content YouTube channel. i and social media allows organizations of all types to communicate effectively. It doesn’t matter what industry you’re in—B2B information, consumer ecommerce, music, Damn—I love it. The traditional major label guys must be going into convulsions at what is completely foreign to their way of thinking. nonprofit, or government—we can all learn from the smart As people enjoyed the videos, the band announced a small marketing happening all around us. number of additional club dates in the fall in North America and But how about a product launch? Well, let’s look at rock bands. Europe. When tickets went on sale, they sold out in, like, 2 Everyone knows the rules: You spend months in the studio cutting seconds. (Yes, I scored a pair for the Boston gig and will take my a killer album with a major record label. You set a release date and, daughter to the all-ages club). prior to release, you get your friends in the rock media (such as While I was in Australia in September, there were rumors Rolling Stone magazine) to review it. Your management company flying around about some dates Down Under. Clues were a and label figure out what single to release, and you get radio airplay cryptic rock poster titled “Follow What’s Heard” with a URL that and do a music video. After the record has been out for a few led to a countdown clock. Savvy fans figured out what it likely months, you do a multicity tour based on
Pages to are hidden for
"Free Them Vultures"Please download to view full document