The digital content industry covers a lot of territory -- one with borders that shift and grow almost daily. Compiling the EContent 100 list provides everyone with an opportunity to gather together -- if only virtually in the voting wild -- and mix it up a bit. The time has never been better for sparks to fly in the making of this list because, as the content turns to recovery, it is time to reignite the content economy. In this article, the author says they name the companies (and the key products for which they are recognizing their accomplishments) that they believe demonstrate continued leadership in the content industry, as well as those whose innovation foreshadows all that digital content has to offer. The EContent 100 list is presented.
Introduction Welcome to the ninth annual EContent 100 —our list of companies that matter most in the digital content industry. The digital content industry covers a lot of territory—one with borders that shift and grow almost daily. I couldn’t possibly patrol this landscape alone, and I have always relied on a network of industry experts whose interests range as widely as their geographical locations. Compiling the EContent 100 list provides us with an opportunity to gather together—if only virtually in our voting wiki—and mix it up a bit. Mind you, some team members exchange news tips, expertise, and even beverages over the course of the year by commenting on each other’s blogs, trading emails, and meeting up at industry events. However, most members of the team only “get together” once a year, and while their interests converge on the pages of this magazine, their opinions are powerful and distinct. They are a civilized bunch, but there’s nothing like vetting the merits of hundreds of companies to polarize them. Yet as I said when I was moderating a scuffle between two judges with conflicting viewpoints: I like friction. It causes heat. Even sparks. The time has never been better for sparks to fly in the making of this list because, as our content turns to recovery, it is time to reignite the content economy. On these pages, we name the companies (and the key products for which we are recognizing their accomplishments) that we believe demonstrate continued leadership in the content industry, as well as those whose innovation foreshadows all that digital content has to offer. This will be a year in which organizations must put the tools to work—engaging new customers, satisfying (and keeping) existing ones, maximizing knowledge assets, and delivering content to employees, customers, and information seekers when they need that content to get the job done—all to deliver demonstrable value to the bottom line. I look forward to another exciting year collaborating with the EContent team and our readers—and to seeing how the sparks of innovation fire up the content economy. —MICHELLE MANAFY EDITOR-IN-CHIEF, ECONTENT 22 W W W . E C O N T E N T M A G . C O M Category Descriptions C A T E G O R I E S Classification & Taxonomy Content Security Taxonomy is one of those words that just sound hard. Well, it is. But the good news Over and above the trafficking in entertainment, business, and academic content, is that it is simply a way of classifying things. When it comes to classifying content, our very identities are being transacted online. Thus, beyond digital rights tools range from autocategorization algorithms to prepackaged taxonomies, and management tools (which guard our content like bouncers at the backstage door), they find themselves woven into many other content categories, from services to we must have tools that bring a more subtle approach to the nuances of corporate search. All to make it easier to find what you need exactly when you need it. content, which is also in need of safekeeping. Collaboration Fee-Based Info Services Everyone knows they should play well with others. But frankly, that’s tough enough While many say, “Information wants to be free,” or at least that most people for a lot of folks. When those others span the globe and never meet, things get a want their content to bear that price tag, another old saying goes, “You get whole lot more complicated. Collaboration tools enable teamwork, web-style, which what you pay for.” Gutenberg-era dinosaurs and social media whippersnappers emphasizes shared knowledge and member contribution, regardless of proximity. alike vie for information-seeking dollars by flexing the power packed in the “e” of econtent. Content Commerce Grease must be applied to the wheels of commerce lest they squeak—nay, grind—to Intranets & Portals a halt. When what is being bought and sold is measured in bits and bytes, solutions Infusing organizations with an internal knowledge and information hub might that enable the buying and selling of digital content are there to keep the not be as hot as portals that purport to proffer every piece of content on a transactions hummi
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