Welcome to the ninth annual EContent 100 by ProQuest

VIEWS: 265 PAGES: 23

More Info
									            Introduction




                         Welcome
                                  to the ninth annual
                   EContent 100
                                                        —our list of companies that matter
                                                        most in the digital content industry.

                         The digital content industry covers a lot of territory—one with borders that shift and grow almost daily.
                      I couldn’t possibly patrol this landscape alone, and I have always relied on a network of industry experts
                      whose interests range as widely as their geographical locations. Compiling the EContent 100 list provides us
                      with an opportunity to gather together—if only virtually in our voting wiki—and mix it up a bit.
                         Mind you, some team members exchange news tips, expertise, and even beverages over the course of the
                      year by commenting on each other’s blogs, trading emails, and meeting up at industry events. However, most
                      members of the team only “get together” once a year, and while their interests converge on the pages of this
                      magazine, their opinions are powerful and distinct. They are a civilized bunch, but there’s nothing like vetting
                      the merits of hundreds of companies to polarize them. Yet as I said when I was moderating a scuffle between
                      two judges with conflicting viewpoints: I like friction. It causes heat. Even sparks.
                         The time has never been better for sparks to fly in the making of this list because, as our content turns to
                      recovery, it is time to reignite the content economy. On these pages, we name the companies (and the key
                      products for which we are recognizing their accomplishments) that we believe demonstrate continued leadership
                      in the content industry, as well as those whose innovation foreshadows all that digital content has to offer.
                         This will be a year in which organizations must put the tools to work—engaging new customers, satisfying
                      (and keeping) existing ones, maximizing knowledge assets, and delivering content to employees, customers,
                      and information seekers when they need that content to get the job done—all to deliver demonstrable value
                      to the bottom line. I look forward to another exciting year collaborating with the EContent team and our
                      readers—and to seeing how the sparks of innovation fire up the content economy.

                                                                                                            —MICHELLE MANAFY
                                                                                                           EDITOR-IN-CHIEF, ECONTENT


22 W W W . E C O N T E N T M A G . C O M
                                                                                                                                                       Category Descriptions




                                                                       C A T E G O R I E S




Classification & Taxonomy                                                                     Content Security
Taxonomy is one of those words that just sound hard. Well, it is. But the good news           Over and above the trafficking in entertainment, business, and academic content,
is that it is simply a way of classifying things. When it comes to classifying content,       our very identities are being transacted online. Thus, beyond digital rights
tools range from autocategorization algorithms to prepackaged taxonomies, and                 management tools (which guard our content like bouncers at the backstage door),
they find themselves woven into many other content categories, from services to               we must have tools that bring a more subtle approach to the nuances of corporate
search. All to make it easier to find what you need exactly when you need it.                 content, which is also in need of safekeeping.


Collaboration                                                                                 Fee-Based Info Services
Everyone knows they should play well with others. But frankly, that’s tough enough            While many say, “Information wants to be free,” or at least that most people
for a lot of folks. When those others span the globe and never meet, things get a             want their content to bear that price tag, another old saying goes, “You get
whole lot more complicated. Collaboration tools enable teamwork, web-style, which             what you pay for.” Gutenberg-era dinosaurs and social media whippersnappers
emphasizes shared knowledge and member contribution, regardless of proximity.                 alike vie for information-seeking dollars by flexing the power packed in the “e”
                                                                                              of econtent.
Content Commerce
Grease must be applied to the wheels of commerce lest they squeak—nay, grind—to               Intranets & Portals
a halt. When what is being bought and sold is measured in bits and bytes, solutions           Infusing organizations with an internal knowledge and information hub might
that enable the buying and selling of digital content are there to keep the                   not be as hot as portals that purport to proffer every piece of content on a
transactions hummi
								
To top