media redux RON MILLER
Journalism community funding. Locals suggest news stories that matter to
them. Other citizens help fund the project, and when there is
enough money, the program hires a professional journalist to
Fights for Its Life investigate the issue and write a story. It’s an interesting
approach, but it’s unclear if it will fill the hole left by newspapers
with trained staffs watching and following key local issues.
Sell content through ebook readers: With the phenomenal
popularity of the Amazon Kindle, some think it could be a
et’s not pull any punches: It’s been a horrible year for profitable delivery outlet for newspapers and magazines.
l newspapers. We’ve watched as one newspaper after another
has closed down or gone to a limited online-only model.
Newspapers are suddenly frantic to find a way to make money
However, rumors abound that Time, Inc. may release its very
own e-reader in which it will offer content from Time, Inc.
publications (also possibly partnering with other magazines to
online, as though the commercial web is something that came offer bundles of content through the device). This is an
along last month instead of 15 years ago. interesting approach, and it’s one that has a lot of potential,
In fact—with almost irrational exuberance—many papers especially if Time gives away its e-reader or offers it at a very
assert that they plan to make money online by placing some or all low price. Two questions remain: How would the company
of their content behind pay walls, even when experts doubt it will make money beyond subscriptions? Do e-readers provide a
be that simple and would require a value-add that many viable advertising outlet?
newspapers lack. A little bit free, then you buy the rest: The Financial Times of
However, it is good to see that newspapers have at least London lets you have 10 free views per month. You can read it
decided to put on the gloves and fight. There have been many or you can link to the articles. But after you pass 10 views in a
approaches suggested, but can any of these m