Industry Forecast: Weathering Turbulent Times by ProQuest


All roads point to continued pressure on growth in 2010 and key themes people raised last year. The three main funding sources for the information industry (marketers and advertisers, libraries and centralized purchases, end users and their departments) have 2010 budgets that are staying flat or continuing to decrease. Ad-driven publishers are driving for paid content solutions that are entering the market this year. Helping companies make money, save money, or mitigate risk was and remains essential. The third quarter of 2009 saw 466 M&A transactions worth $16.4 billion announced across the media, information, marketing services, and technology sectors, as tracked by media investment bank The Jordan Edmiston Group Inc. After a whirlwind of economic adjustments in 2009, enterprise publishers, content technology companies, and their clients, are hoping that the belt-tightening that they have undertaken this year will set the stage for renewed economic health in 2010.

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                                                                                   > Focus on Publishing
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                                                                                                                                                        Rein-VENT-ing the News
                                                           Page 14                                                          Page 17                                                Page 32

                                                                                                                                                                       December 2009
                                                                                                                                                                       Vol. 26 | Issue 11

        Briefs                  Industry Forecast: Weathering Turbulent Times
                                          nglish-born author and
                                          philosopher Thomas Paine
        IMS Exhibition                    crossed the Atlantic in the
        Debuts                  late 1700s and arrived in the British
        XML Pavilion            American colonies just before the
        and More                start of the American Revolution.
                          3     As it turns out, he became one of
                                the Founding Fathers of the U.S.,
                                inspiring a nation with his series
                                of 16 pamphlets titled The Amer-
        Dow Jones               ican Crisis. “These are the times
        Introduces WSJ          that test men’s souls,” he wrote.
        Professional            His words ring true today as they
        Edition Site            did more than 200 years ago, but
                          3     in a different context.
                                   Today, we can draw parallels
                                from his writings to the tough eco-
                                nomic times that we’ve faced dur-
                                ing the past year. The entire world
        FCC Working
        on Internet             felt the impact of the economic tur-      ened, budgets were cut, and tough      what will the next year hold? These       Paine signed off many of his in-
        Guidelines              moil, from America to Zanzibar and        decisions were (and are still being)   are all questions that we ask as we    spirational essays and commentaries
                          4     everywhere in between. In the in-         made. But are the bad times over,      try to make sense out of the changes
                                formation industry, belts were tight-     can we expect relief in 2010, and      in our industry.                                   (continued on page 40)

        Gartner Group
        Faces Lawsuit           Augmented Reality                                                                The Innovators

                                                                                                                 Making the Internet Easy,
                                Comes to Market                           the page, much like a hologram. You
                                                                                                                 Local, and Efficient
        Washington Post,        by KURT SCHILLER   |                                                             by MICHAEL BAUMANN   |
        Bloomberg                                                         can turn the book around to see the
        Collaborate                Imagine that you’re looking            image of the house from the back           According to legend, the prophet
        on News                 through a book on architecture and        and then hit a button to select a      Mohammed was once asked to give
                         11     discover an illustration of a house       cutaway view of one of the rooms       proof of his connection to God and
                                designed by Frank Lloyd Wright.           to see its layout. Does this sound     ordered a nearby mountain to come
                                Since you would like to see the house     as though it’s science fiction? Yes,   to him. When it did not respond to
                                in greater detail, you take out your      but thanks to the growing field of     his command, he took it as a sign
        NewsMakers              phone and point it at the illustration.   augmented reality, such technology     of God’s wisdom (if it had come to
                         21     With your phone’s electronic eyes,        is closer than you might think.        him, he and those nearby would
                                the view of the book is now a 3D                                                 have been crushed), and he said,
                                image of the house emerging from                      (continued on page 45)     “If the mountain will not come to
                                                                                                                 Mohammed, Mohammed will go to
                                                                                                                                                          ’Tis the Season
                                                                                                                 the mountain.”
                                                                                                                     For decades, internet users have     for Global Giving,
                                                                                                                 been combing through a proverbial
                                                                                                                 mountain of data looking for infor-      page 39.
                                                                                                                 mation related to their jobs, their
                                                                                                                 hobbies, or even their own curios-
                                                                                                                 ity. With users demanding simpler
  PERMIT NO. 450
SO. JERSEY, NJ 08031
  US POSTAGE PAID                                                                                                            (continued on page 44)
 40        InformationToday
December 2009

      Industry Forecast:                               many cases. Print ad budgets moved per-        CARL GRANT
                                                       manently, and global markets that are
      Weathering Turbulent Times                                                                      President
                                                       growing at high GDP rates (a proven
      (continued from page 1)                                                                         Ex Libris North America
                                                       driver of information growth) are un-
      with the pseudonym “Common Sense.”               proven for information services or com-            It appears to have been the perfect
      As 2009 draws to a close and with 2010’s         ing off small growth rates for information     storm. Years of diffuse professional lead-
      horizon in view, we call upon some of the        and are not ready to take up industry          ership, complemented by budgets that,
      industry’s notables for their insights into      slack. It is not going to be pretty for a      while not plush, supported those disparate
      the year we’ve endured and what lies             while longer.                                  efforts, all accentuated by the lack of a
      ahead for the information industry as a                                                         clear, unified, and compelling statement
      whole. Their collective “common sense”                                                          that described what libraries are and
      that follows puts the ebbs and flows of                                                         what they do for those that fund them.
      the past into a new light for a new year.
                                                                   Reward comes to                    When this met with the full force and
                                                                   those who focus,                   fury of a crashing economy, the results
                                     —Barbara Brynko                                                  were not pretty.
                                                                    take risks, make                      Furthermore, it’s not over. While the
                                                                    changes, make a                   Dow may have again passed 10,000, in
                                                                                                      the U.S., home foreclosures remain at an       Carl Grant
                                                                 difference, and live                 all-time high, unemployment is hovering
      ANTHEA STRATIGOS                                                   their truth.                 around 10%, and the financial system           of untold wealth, was one that permitted
      Co-Founder and CEO                                                                              regulations that let it all happen are lit-    us to serve wildly divergent interests. Of-
                                                                                                      tle better than before. “Fragile” is the       ten funding was at a very local level with-
      Outsell, Inc.                                        During the past year, our                  only suitable word to describe the current     out a long-term approach. It was simply
         All roads poi
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