What markets are garment decorators betting on for the next three years? Historically, the top five markets for garment decorators are athletic teams, educational institutions, nonprofit organizations, corporate branding and business-to-consumer (B2C). Over the past three years, more garment decorators have reported that they serve these markets, especially B2C. In fact, garment decorators have indicated they serve more markets than in the past, perhaps as part of a diversification strategy.
14 EVENT CALENDAR november 7 (Sat.) Color Management Conference at the Pointe Hilton Tapatio Cliffs Resort in Phoenix. Two keynote speakers for the event are “Delivering the Color for Broadway” by Wayne Sapper and Printing Industries of America’s Leadership Summit takes Yehuda Blau-Maur of King Displays Inc. and “Forecasting the place in advance of the Converge Conference in Orlando, Right Colors “ by James Martin, CMG, Color Marketing Group. Fla. The Summit will give executives the chance to explore This year’s conference will also feature a special pre-conference the management challenges tied to offering new services. session on color management across different printing processes The topics include Corporate Self Marketing, moderated by as well as the annual photography pre-conference session, which Mark Stevens, MSCO (keynote speaker and author of Your this year is open to all photographers from amateur to profes- Marketing Sucks); New Technology in the World of Cross sional. For more information, visit www.printing.org/color. Media, moderated by Robert Kraft, First Edge Solutions; and Organizing and Stimulating Sales in a New Business Paradigm, moderated by Peter Winters, The Winters Group. For more information, visit www.printing.org/converge or contact Jim Workman at (412) 259-1710 or e-mail jwork- email@example.com. A Look at Garment Printing Trends What markets are garment decorators betting on for the next 16-18 (Mon.-Wed.) three years? Historically, the top five markets for garment deco- Information Management Institute’s 6th Annual Security rators are athletic teams, educational institutions, nonprofit Printing Conference will take place at the Sheraton organizations, corporate branding and business-to-consumer Baltimore City Center Hotel in Baltimore. It will bring (B2C). Over the past three years, more garment decorators have together experts to address digital printing technologies’ reported that they serve these markets, especially B2C. In fact, capabilities and shortcomings relative to printing secure garment decorators have indicated they serve more markets than output, as well as the options available to enhance the in the past, perhaps as part of a diversification strategy. production of secure documents. It will feature more than 20 presentations from Appleton, Buena Vista Resources, But are markets getting more crowded because of diversification Elaine Bresnick Consulting, Eastman Kodak, FBI Laboratory, of the customer base? Is there enough demand for decorated JOEL Global Product & Brand Security, Heidelberg, H.W. apparel to go around? In some cases, like B2C, it appears there is.
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