Recycling Plastic Gift Cards

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SUSTAINABILITY   update

                                                             Recycling Plastic Gift Cards
                 Half Price Books, a Boston-based new           and then shipped back to ABnote North       cannot be recycled by Earthworks in
                 and used bookstore chain, will soon            America for printing and conversion         the cards (such as Poly Lactic Acid,
                 be recycling its used plastic gift cards.      into gift cards once again.                 Polyester, or metallic finishes). All plas-
                 Working with Earthworks and ABnote                                                         tic cards with the Earthworks System
                 North America, Half Price books claims         By working together, a full circle recy-    Recyclable Content Identifier will always
                 it will be the first major book retailer in    cling process is established resulting in   be accepted and recycled by Earthworks,
                 North America to offer a gift card that is     dramatically lower Poly Vinyl Chloride      regardless of the source—including con-
                 both recycled and recyclable.                  (PVC) use and a reduced amount of           sumers just mailing them in.
                                                                PVC entering landfills. Also, cards can
                 Half Price Books will purchase recycled        be recycled over and over, multiplying      Rodd Gilbert, president of
                 gift cards, made from Earthworks               the benefits over time.                     Earthworks, said, “I have had many,
                 recycled plastic, from ABnote North                                                        many phone calls from both consum-
                 America, which will print, personal-           Along with Half Price Books collecting      ers and retail employees wanting to
                 ize and deliver the cards to Half Price        the cards, Earthworks enables the pro-      either return plastic cards or have
                 Books. After the gift cards are redeemed       cess by having the Earthworks System        their store take part in a card recycling
                 by its customers, Half Price Books             Recyclable Content Identifier on the        program. With retailers like Half Price
                 will collect the used cards, send them         cards. The Recyclable Content Identifier    Books leading the way, what began
                 back to Earthworks where they will be          indicates the card is made from PVC         as a grass-roots effort is now being
                 ground and re-processed into sheets,           and assures there are no materials that     embraced by corporations.”


                       Spear Receives                                     Neenah Partnership Will Help Protect,
                      Leadership Award                                          Restore Natural Habitat
                                                                 Neenah Paper partnered with Friends of the Osa and the Natural Resources
                 Spear, Mason, Ohio, was recognized
                                                                 Foundation of Wisconsin to help reforest a conservation property in Costa
                 with the 2009 Environmental Leadership
                                                                 Rica’s Osa Peninsula, one of the most biologically diverse regions in the
                 Award from the Tag and Label
                                                                 world. With Neenah’s support and contributions, the reforestation project
                 Manufacturers Institute at its annual
                                                                 will remove carbon from the atmosphere, protect and restore viable plant
                 meeting in Scottsdale, Ariz.
                                                                 and animal habitats, create a new habitat for endangered wildlife and restore
                                                                 land degraded by deforestation.




                                                                                                                                                           www.printingnews.com
                 The Environmental Leadership Award
                 annually recognizes the TLMI member
                                                                 “Partnering with Friends of the Osa and the Natural Resources Foundation
   
				
DOCUMENT INFO
Description: Along with Half Price Books collecting the cards, Earthworks enables the process by having the Earthworks System Recyclable Content Identifier on the cards. The Recyclable Content Identifier indicates the card is made from PVC and assures there are no materials that cannot be recycled by Earthworks in the cards (such as Poly Lactic Acid, Polyester, or metallic finishes).
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