VIEWS: 36 PAGES: 2 CATEGORY: Business & Economics POSTED ON: 6/26/2010
Along with Half Price Books collecting the cards, Earthworks enables the process by having the Earthworks System Recyclable Content Identifier on the cards. The Recyclable Content Identifier indicates the card is made from PVC and assures there are no materials that cannot be recycled by Earthworks in the cards (such as Poly Lactic Acid, Polyester, or metallic finishes).
13 SUSTAINABILITY update Recycling Plastic Gift Cards Half Price Books, a Boston-based new and then shipped back to ABnote North cannot be recycled by Earthworks in and used bookstore chain, will soon America for printing and conversion the cards (such as Poly Lactic Acid, be recycling its used plastic gift cards. into gift cards once again. Polyester, or metallic finishes). All plas- Working with Earthworks and ABnote tic cards with the Earthworks System North America, Half Price books claims By working together, a full circle recy- Recyclable Content Identifier will always it will be the first major book retailer in cling process is established resulting in be accepted and recycled by Earthworks, North America to offer a gift card that is dramatically lower Poly Vinyl Chloride regardless of the source—including con- both recycled and recyclable. (PVC) use and a reduced amount of sumers just mailing them in. PVC entering landfills. Also, cards can Half Price Books will purchase recycled be recycled over and over, multiplying Rodd Gilbert, president of gift cards, made from Earthworks the benefits over time. Earthworks, said, “I have had many, recycled plastic, from ABnote North many phone calls from both consum- America, which will print, personal- Along with Half Price Books collecting ers and retail employees wanting to ize and deliver the cards to Half Price the cards, Earthworks enables the pro- either return plastic cards or have Books. After the gift cards are redeemed cess by having the Earthworks System their store take part in a card recycling by its customers, Half Price Books Recyclable Content Identifier on the program. With retailers like Half Price will collect the used cards, send them cards. The Recyclable Content Identifier Books leading the way, what began back to Earthworks where they will be indicates the card is made from PVC as a grass-roots effort is now being ground and re-processed into sheets, and assures there are no materials that embraced by corporations.” Spear Receives Neenah Partnership Will Help Protect, Leadership Award Restore Natural Habitat Neenah Paper partnered with Friends of the Osa and the Natural Resources Spear, Mason, Ohio, was recognized Foundation of Wisconsin to help reforest a conservation property in Costa with the 2009 Environmental Leadership Rica’s Osa Peninsula, one of the most biologically diverse regions in the Award from the Tag and Label world. With Neenah’s support and contributions, the reforestation project Manufacturers Institute at its annual will remove carbon from the atmosphere, protect and restore viable plant meeting in Scottsdale, Ariz. and animal habitats, create a new habitat for endangered wildlife and restore land degraded by deforestation. www.printingnews.com The Environmental Leadership Award annually recognizes the TLMI member “Partnering with Friends of the Osa and the Natural Resources Foundation
Pages to are hidden for
"Recycling Plastic Gift Cards"Please download to view full document