VIEWS: 3 PAGES: 1 CATEGORY: Engineering & Energy POSTED ON: 6/26/2010
He's the new VP of marketing at DynaMotors Inc, a Cleveland-based manufacturer of motor and drive technology. If you ask him how he is doing, he might just tell you: "I rock." It's a state of mind, a personal choice for Bill Merkel. An important part of effective inbound marketing is to bring to bring people who are actually developing products in with the customer. The art of inbound marketing involves making sure the whole team is involved in understanding requirements that will really make a difference in the customer's life, said Merkel.
EA reader profile Joseph Hoff Electrical Apparatus; Dec 2009; 62, 12; Docstoc pg. 11 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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