Internet feud highlights risk of operating in cyberspace by ProQuest

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In court papers, Edison -based Levinson Axelrod argues that the Heyburn site, which has asimilar Web address, "disparages" the law firm with a "toxic fire of false innuendo s." The case was filed in Middlesex County Superior Court and has been transferred to Trenton's U.S. District Court at the request of Heyburn, who cited legal issues.

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Internet feud highlights risk
of operating in cyberspace                                                                                           companyname.com
                                                                                                                                .org
Edison law firm suing former employee for creating a cyber clone                                                                .gov
              By Martin C. Daks
A Robbinsville lawyer created a Web site
                                                              Legal Issues                                                      .edu
that criticizes the law firm where he once
worked, and that firm has gone to court to
                                                  names are already registered,” said Walter
                                                  F. Guarino, managing partner of SGW, a
                                                                                                                                .store
shut down his site. The case of Levinson Axel-    Montville-based marketing communications                                      .int
                                                                                                                                .nom
rod P.A. v. Edward Heyburn highlights some        firm. “if no one’s registered a variation of
of the risks businesses face when they operate    the name, i often advise them to buy it as
in cyberspace.                                    a defensive move. if someone else already
                                                                                                                                .mil




                                                                                                                                                                                               Jupiter Images
      in court papers, edison-based levinson      has a similar-sounding Web site, we may
Axelrod argues that the Heyburn site, which has   negotiate with the owner if the asking price
a similar Web address, “disparages” the law firm  isn’t outrageous.”
with a “toxic fire of false innuendos.” The case        Sarah McLoughlin, director of busi-
was filed in Middlesex County superior Court      ness development for The Multimedia
and has been transferred to Trenton’s U.s. Dis-   Group, said her Princeton-based manage-
trict Court at the request of Heyburn, who cited  ment consulting firm bought up about
legal issues.                                     eight variations of its Web site address,
       Heyburn, a solo practitioner who launched  stormMethod.com, which refers to a sales
the alternative Web site sept. 29 and represents  method developed and a book written by
himself in the case, said he’s been involved in   Mcloughlin’s father, company founder Scott        pany’s trademarks, that’s an issue the company     would rather not do, he said.
litigation with levinson Axelrod since leaving    McLoughlin.                                       can raise in court in an effort to shut down the        levinson Axelrod has asked the court to
the firm in April 2004.                                 “We bought the additional sites primar-     mock site, said Bruce S. Rosen, a First Amend-     shut down Heyburn’s Web site and is seek-
      This case suggests that a business should   ily to provide us with markers in case we         ment and media partner with the Florham            ing monetary damages. The firm’s attorney,
consider taking steps to head off the threat of a expanded,” she s
								
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