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   Update
   Oakstone Medical, a
   division of CME-provider
                                   Sage launches asthma, allergy title
   Oakstone Publishing,            Sage announced plans to                                                      organization founded in January
   launched a website for          launch a new bimonthly journal                                               1998. The association’s annual
   radiology specialists           in February 2010, titled the Jour-                                           conference, held in late summer,
   called RadiologyDaily.          nal of Asthma & Allergy Educa-                                               is regularly sponsored by phar-
   com. The site provides          tors (JAAE).                                                                 maceutical companies including
   radiologists with free             The title serves as the official                                          glaxoSmithKline, genentech,
   resources, news and             journal of the association of                                                astraZeneca and Merck.
   reports for down-               asthma educators, and will pub-                                                  epstein said the journal will
   load— without outside           lish original research, reviews                                              be “very selective about whom
   advertising—in exchange         and clinical practice perspectives                                           our readership will be,” adding
   for signing up to receive       targeting a multidisciplinary                                                that the publisher is working
   daily or weekly email up-       audience of health profession-                                               out how it will be disseminated
                dates. The         als and educators.                                                           to additional asthma & allergy
                site includes         Ron epstein, director, STM                                                practices.
                content            journals at Sage Publications,                                                  The journal will be available
                around             said the publisher did research        JAAE will launch in 2010 and          to subscribers online, in addition
                13 differ-         in the field of asthma and allergy,    will be online as well as print       to traditional print.
   ent areas of radiology,         and uncovered an unmet need.                                                    Medical journal advertising
   including breast imaging,       “There wasn’t a journal focus-         chief Tina Tolomeo, director of       dollars were down 32% this
   pediatric radiology and         ing on asthma and allergy the          program development, section of       year—to $155 million from
   nuclear medicine.               way this one will,” said epstein.      pediatric respiratory medicine,       $228 million in 2008—accord-
                                   “There is a growing amount of          at Yale’s school of medicine.         ing to PeRQ/HcI’s 2009 Journal
   Cold Spring Publish-            research being conducted in               epstein said the original circu-   advertising Review.
   ing announced that it           this area, and with the onset of       lation number would be some-             Forest Pharmaceuticals was
   will launch a bimonthly         the H1n1 virus, the timing is          where “north of 500,” and would       the leading advertiser for medi-
   oncology journal in May         right.”                                go to members of the associa-         cal/surgical journals, according
   2010, titled The Journal           JAAE will be led by editor-in-      tion of asthma educators, an          to the review. —Ben Comer
   of Advanced Practitio-
   ner in Oncology. The
   public
								
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