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PROFESSIONAL MEDIA Update Oakstone Medical, a division of CME-provider Sage launches asthma, allergy title Oakstone Publishing, Sage announced plans to organization founded in January launched a website for launch a new bimonthly journal 1998. The association’s annual radiology specialists in February 2010, titled the Jour- conference, held in late summer, called RadiologyDaily. nal of Asthma & Allergy Educa- is regularly sponsored by phar- com. The site provides tors (JAAE). maceutical companies including radiologists with free The title serves as the official glaxoSmithKline, genentech, resources, news and journal of the association of astraZeneca and Merck. reports for down- asthma educators, and will pub- epstein said the journal will load— without outside lish original research, reviews be “very selective about whom advertising—in exchange and clinical practice perspectives our readership will be,” adding for signing up to receive targeting a multidisciplinary that the publisher is working daily or weekly email up- audience of health profession- out how it will be disseminated dates. The als and educators. to additional asthma & allergy site includes Ron epstein, director, STM practices. content journals at Sage Publications, The journal will be available around said the publisher did research JAAE will launch in 2010 and to subscribers online, in addition 13 differ- in the field of asthma and allergy, will be online as well as print to traditional print. ent areas of radiology, and uncovered an unmet need. Medical journal advertising including breast imaging, “There wasn’t a journal focus- chief Tina Tolomeo, director of dollars were down 32% this pediatric radiology and ing on asthma and allergy the program development, section of year—to $155 million from nuclear medicine. way this one will,” said epstein. pediatric respiratory medicine, $228 million in 2008—accord- “There is a growing amount of at Yale’s school of medicine. ing to PeRQ/HcI’s 2009 Journal Cold Spring Publish- research being conducted in epstein said the original circu- advertising Review. ing announced that it this area, and with the onset of lation number would be some- Forest Pharmaceuticals was will launch a bimonthly the H1n1 virus, the timing is where “north of 500,” and would the leading advertiser for medi- oncology journal in May right.” go to members of the associa- cal/surgical journals, according 2010, titled The Journal JAAE will be led by editor-in- tion of asthma educators, an to the review. —Ben Comer of Advanced Practitio- ner in Oncology. The public
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