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Guidance is golden

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									                       EDITOR’S DESK
                       BY JAMES CHASE
                                                                                                Agenda



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                                                                                                                    The Career
                                                                                                                    & Salary
                                                                                                  Career&           Survey 2009
                                                                                                  Salary
Guidance is golden
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                                                                                                   Survey          tion is now on
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                                                                                                                   ing numerous


A
      fter last year’s MM&M Awards pro- equally ingenious “Win an MRI” campaign                 previously unpublished data
      duced success stories for numerous from 2008. “Yes they do,” she affirmed. “If            sets, trends and insights from
      “nimble, smaller” shops, it was inter- anything, they’re much worse.”                     pharma marketing — including
esting to see some of the big boys fighting      You can read about all this year’s winning     data profiles for over 40 job
back in style this year: Saatchi & Saatchi, campaigns—23 golds and 25 silvers—in                titles. Price is $295 for spiral
Draftfcb, McCann, GSW Worldwide, Ogilvy the MM&M Awards “Book of the Night”                     bound print report with elec-
Healthworld and ghg (Grey) were all among distributed with this issue.                          tronic version. Contact Joshua
the golds.                                                                                      Blair at 646-638-6048.
   More interesting still was that the win- An online date with DDMAC
ning campaigns for two categories—Best Talking of concerns over e-pharma, unless                                    Look out for
Use of Direct Marketing to Consumers you have been living under a rock for                                          the annual
and for Best Integration Program for Large the past few weeks, you will know the FDA                                Pipeline
Companies—had no agency involvement is holding a public hearing this month on                                       Report in
whatsoever and were submitted directly by marketing drugs and devices using the                                  your Decem-
their respective “client” companies, Hologic internet and social media. Remarkably, it                           ber issue of
and Siemens.                                   represents the first public hearing on the                        MM&M — it’s
   In fact, the latter, a launch c
								
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