On the Ball

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					PROFILE




On the Ball
          Ernie Ball Continues to Uphold a Tradition of Excellence




                    F       avored by numerous high-profile artists and boasting a rich history
                            of innovation reaching back to the beginning of the guitar rock
                            revolution of the ‘60s, Ernie Ball strings have long been one of the
                            foremost names in the industry. Ernie Ball/Music Man continues
                    to break new ground with distinctive new product offerings and creative
                    marketing techniques, upholding the dedication to excellence established by
                    its founder, and maintained by the Ball family to this day.

                    New Offerings                                amazing is continuing to push the sonic
                        “We’ve been extremely aggressive and     boundaries of instrument manufacturing.
                    invest a lot of resources into R&D and       Combining modern technology with de-
                     product development,” notes Brian Ball      sign features that span a quarter century,
                     of Ernie Ball, Inc. “Our team of engi-      has produced some of the best instruments
                     neers are geniuses and work with my         we have ever made. We have been excited
                     dad, Sterling, myself, my brother Scotty    to offer these instruments this year and the
                    and a few others in creating new ideas       feedback has been tremendous.
                    and delivering products that fi ll a void,        “Additionally, the PowerPeg is selling
                    fit our brand, and enable dealers and         extremely well for us, as is the new Coat-
                    distributors to experience great profit       ed Titanium Reinforced Slinky Guitar
                    margins.”                                    String Line. MI Salestrack had them at
                        Among some of those new ideas and        the fifth best selling line of strings, with
                    products, Brian points to a few recent in-   the second highest sell-through in April
                    troductions that have been particularly      of all string lines - coated or uncoated!”
                    successful for the company. “Of the new
                    product releases, we are extremely proud     Going Green? EB’s Been There for
                    of the new 25th Anniversary Music Man        a While…
                    models,” he says. “Celebrating 25 years         In an age when “going green” is all
                    is a great milestone, however what’s truly   the rage [see cover feature on 
				
DOCUMENT INFO
Description: New Offerings "We've been extremely aggressive and invest a lot of resources into R&D and product development," notes Brian Ball of Ernie Ball, Inc. "Our team of engineers are geniuses and work with my dad, Sterling, myself, my brother Scotty and a few others in creating new ideas and delivering products that fill a void, fit our brand, and enable dealers and distributors to experience great profit margins." [...] as Ball explains, endorsement deals are not simply a part of an overall marketing plan - these affiliations are, in many ways, the cornerstone of EB's hugely successful branding efforts and the unusually close relationship the company has fostered with its end-users: We are extremely proactive with entangling our brand with successful live music events.
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