Showroom Aims to Become LEED-Certified Pioneer by ProQuest


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									                                             Openings             Spotlight on new & innovative showrooms

                                           Showroom Aims to Become LEED-Certified Pioneer
                                           By Janice Anne Costa                           building itself, which is part of the
                                                                                          USGBC’s LEED for Commercial
                                                                                                                                   Magellan low-voltage rail and
                                                                                                                                   carefully selected beam spreads for
                                                                                                                                                                                furniture in Walnut/Walnut Burl
                                                                                                                                                                                by Vanity Flair, two tubs, one by
                                                    NORTH PLAINFIELD, NJ —                Interiors-Retail Pilot Project.          the lamps in the Gyro fixture, which         Victoria & Albert, one by Villeroy &

                                                     hen it comes to eco-                 Additionally, the firm is a member of    eliminate the need for additional            Boch, a handpainted mural and a
                                                     friendly, it often seems like        the USGBC, and at press time, was        ambient lighting. The lighting               chandelier by Urban Archaeology).
                                                     the grass is always greener          expecting to be certified within the     design garnered Con-Tech Lighting’s               “Also on view from the front
                                                     somewhere else. However              month, which would make it the first     2009 Retail Lighting Award.                  of the store is a custom 10-ft.-tall,
                                           at the newly opened Birdsall Bath              LEED-certified bath showroom in                                                       glass-tiled display with working
                                           Design showroom, you don’t have to             the country, according to Whelan.        SHOWROOM SMARTS                              showerheads and handheld showers
                                           go anywhere else to find the latest                 Not surprisingly, the showroom       The showroom was designed so that            and our logo,” she adds.
                                           in eco-friendly products and design.           is replete with eco-friendly products,   half of the space has tiled, walk-               Whelan says her philosophy is
                                           And it’s not just the grass that’s             which are prominently labeled as         through vignettes and displays of            simple: to offer the finest quality bath
                                           greener – it’s the whole building.             such. Major product lines include        working faucets, while the other             and kitchen products by vendors that
                                               Working toward becoming the                TOTO, Duravit, Bain                                                                                  the firm is proud to
                                           first LEED-certified bath showroom             Ultra, Hansgrohe,                                                                                    partner with.
                                           in the country, Birdsall Bath Design           Gessi, Dornbracht,                                                                                       She adds, “We
                                           director Patricia Whelan has been              KWC, Samuel Heath,                                                                                   strive to offer
                                           building her green dream for several           Santec, ThermaSol,                                                                                   each customer a
                                           years now, and expects to hear good            Villeroy & Boch,                                                                                     welcoming, experiential
                                           news about the firm’s certification            Vanity Flair, Sonia,                                                                                 environment; and
                                           application any day.                           Waterfall, Lacava,                                                                                   to provide excellent
                                               “We are proud to be industry               WoodPro, Baci, Elkay,                                                                                service, selection and
                                           leaders in the environmental                   Julien, Stone Forest                                                                                 follow through.”
                                           movement, and to offer expertise on            and Vitraform.
                                                                                                                                                                                              EDUCATIONAL EFFORTS
      All Photos: Wing Wong/Memories TTL

                                                                                                                                                                                                 Education is also a key
                                                                                                                                                                                                 element of Birdsall’s
                                                                                                                                                                                                 success strategy, and
                                                                                                                                    This eye-catching faucet display is just one of the unique Whelan explains that
                                                                                                                                        features of the eco-friendly Birdsall Bath Showroom, the showroom was
                                                                                                                                            designed by Ellen Cheever, ASID, CMKBD, CAP
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