Behind Closed DOORS by ProQuest


More Info
									             Expanded Profit Centers

                                                                                                        By Anita Shaw

                                                                                                                     hile “thinking out of
                                                                                                                     the box” is a common
                                                                                                                     enough concept,
                                                                                                                     actually taking that
                                                                                                                     thought process
                                                                                                        and putting it into practice is a
                                                                                                        challenge for many businesses.
                                                                                                        When it comes to thriving in a tough
                                                                                                        economy, however, embracing and
                                                                                                        implementing new ideas can mean
                                                                                                        the difference between a promising
                                                                                                        future and the end of the road.
                                                                                                            For kitchen and bath designers,
                                                                                                        thinking outside of the box often
                                                                                                        means extending beyond their
                                                                                                        comfort zones to make their mark
                                                                                                        in other areas of the home. One of
                                                                                                        those areas – the master closet – is
                                                                                                        proving to be a fast and lucrative
                                                                                                        answer to lagging kitchen sales.
                                                                                                            “Designing closets has helped us
                                                                                                        diversify our business and provide

                         Behind Closed
                                                                                                        some additional revenue for our
                                                                                                        firm,” comments Jay Young, v.p. for
                                                                                                        Toulmin Cabinetry, in Tuscaloosa,
                                                                                                        AL. “We’ve sold some $30,000
                                                                                                        closets, which is a pretty nice
minimalistic design                                                                                     package.”
works effectively and                                                                                        Toulmin offers a closet package
maximizes storage                                                                                       with every kitchen it designs,
inside the closet,                                                                                      according to Young. “It is a way of
according to Amir Ilin                                                                                  getting the word out there that we
of Kuche + Cucina,                                                                                      do closets. It’s something that we
who uses systems                                                                                        do that’s a little different from our
such as Pianca’s
Anteprima closet
system, shown here.                                                                                          Customers have responded well
                                                                                                        to Toulmin’s closet designs. “We can
                                                                                                        get so much more storage for most of
                         Kitchen and bath                                                               our customers than they have now
                                                                                                        – sometimes double or triple their

                         designers are honing                                                           current storage. That’s one of the
                                                                                                        most important ways of how we use
                                                                                                        the tool to sell,” adds Young.
                         their skills and                                                                    Service is also part of the
                                                                                                        package, as the firm actually goes
                         maximizing their profits                                                       into the home and takes everything
                                                                                                        out of the closet to be remodeled.

                         by adding master closets                                                       The company then does a paint
                                                                                                        touch up, installs the new closet

                         to their repertoire.                                                           sys
To top