Video recordings, Webinars and podcasts provide the opportunity for experts to share their thoughts and experiences with a potentially huge audience. So, while the sharing of specialist expertise was once a very localized business, online delivery could lead to a more centralized approach in which a star system could begin to operate, as in films, television, books and sports. The star system already operates for specialist expertise when it comes to books, because print is a channel which is far less limited by geography than face-to-face events. However, specialist books are read by only a limited number of enthusiasts and margins for the author are tiny after marketing, print and distribution costs are deducted.
A gig that offers comfort and kudos Clive Shepherd E.learning Age; Nov 2009; Docstoc pg. 19 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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