Book Buying Habits in U.S. and Great Britain by ProQuest


Key findings in the report include that: - Fifty-seven percent of British consumers purchased one or more books last year, compared to only fifty percent of Americans; - Mystery and Romance books accounted for a whopping fifty-seven percent of all fiction books purchased by Americans last year, versus just thirty-one percent of fiction purchases in Great Britain; -Men were less important to the adult fiction market in the U.S. (twenty-nine percent of purchases) than in Britain (forty percent) in 2008; -The number one channel for books in the U.S. is the Internet (twenty-three percent of books purchased), while the dominant channel in Great Britain 1 continues to be retail bookstore chains (thirty-four percent).

More Info
To top