With that in mind, let’s look at a few ways you can
make social networking sites work for you.
First, don’t be anonymous. Put a picture of yourself up
there. I don’t mean a baby photo or one in your best
Halloween costume. You want people to be able to
recognize (and empathize with) a fellow adult human.
Secondly, leave all conversation about religion and
can SOCIAL media sites politics off the site. If I see a rant on about either of these
topics, I’ll hide your feed or hit the “ignore” button. I
get you BUSINESS? won’t subject my prospects, friends, or clients to any
proselytizing. You shouldn’t either. Not everything you’d
say face-to-face needs to be broadcast online.
f you’re one of the many people swept away by the For those of you who want to keep your personal and
social networking media craze, welcome to the business sides separate, Facebook has made it much
frenzied world of pointless babble and mindless easier to establish a “fan” page for your company. This
chatter, where our narcissistic natures can have a field allows you to maintain your company’s page separate
day. This is all well and good—except when you’re using from your personal profile page.
social media as a business tool! Once a week or so, I drop in a marketing tip on
Pear Analytics, a data analytics provider, recently Facebook. The rest of the time I spend posting pictures of
studied the content of Twitter to determine just how many friends, video of my gigs, and smart-aleck remarks.
posts contained intellectual musings and how many were Believe it or not, people keep coming back for more.
purely pointless babble. The company captured 2,000 If you’re a producer of special event videos and a venue
tweets (messages of 140 characters, max) from the public or an organization you’ve shot for has a networking site,
timeline over a 2-week time span and then categorized be sure to post a preview of your piece on that site. You
them into six types: News, Spam, Self-Promotion, can do this with wedding videos too. If you just shot the
Pointless Babble, Conversation, and Pass-Along Value. best darn rock-n-roll wedding ever, get the video up on
The results? 40.55% of tweets were deemed Pointless the bride and groom’s networking site. Put samples on
Babble, 37.55% were Conversational, and 8.7% (third your site as well, providing you have permission.
place) contained some amount of Pass-Along Value. Additionally, provide links to websites you think will
I find this study interesting, and I can te