[Trish Witkowski] started her career as a graphic designer with a Master's degree in printing from the Rochester Institute of Technology School of Printing Management and Sciences (now the School of Print Media). She held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level.
MONDAY, September 28, 2009 • $2.00 Adding Value: How To Fold ‘Rite’ By Liz Fedorowicz A special folding technique doesn’t necessarily have to cost a lot of money or time. Trish Witkowski, FOLDRite creator and chief folding fanatic at foldfactory.com, has many ways in which to make printed products look great “on the cheap.” FOLDRite is comprised of five core components: folding compensation mathematics, animated folding illustrations, naming and numbering conventions, considerations and a levels system for budgetary guidance. FOLDRite is the backbone of all of foldfactory’s offerings, including the template building software, services and publications. Foldfactory.com is the five-year-old Web site that provides insight into all of these services. “There are many options if a printer’s client has a lower budget for fold- ing,” she noted. “Trimming is an inexpensive way to make a piece look specially folded.” She explained: “By making a straight trim or an angle trim, your piece can look like it was die cut. You can create interesting looks with angle trims that add value and style to a printed piece.” Foldfactory offers many educational items including software that automates custom templates in InDesign to teach printers about easy folding techniques. The most popular part of the site, which was revamped in May, is Witkowski’s videos on folding. “I offer a 60-sec- ond e-blast each week that is a video showing or talking about a spe- cial fold. I wear a folding comment on my shirt, such as “Be a Bold Folder’, and explain the fold.” Feelin’ Those Print Migrations: Print 09 Wrap-Up Part 2 Witkowski has been sending these e-blasts, which she dubbed Fold of the Week, for three months and has gotten a fantastic response from her By Mark Vruno come 5 p.m. While attendance admit- audience. “I’ve had 60,000 people view my fold videos.” The annual Graph Expo printer migra- tedly was down, foot traffic did pick up tion to Chicago stepped up earlier this as the show went on. Most exhibitors Other instructional videos on the site, there are 140 total, show month for the quadrennial Print 09 stressed the quality of leads they were Witkowski’s hands folding items. These videos can be e-mailed directly show. For me, it’s all about the bus and getting over the quantity. The bottom to a printer’s client for demonstration purposes. “It’s very hard to taxi lines outside McCormick Place. To line: more decision makers were ready explain folding, you have to show someone how it will look,” she judge the success of a trade show, you to buy (see sidebar). noted. “This allows printers to create a dialogue with their customers can usually get a semi-accurate gauge before the piece is finished.” by the lines (or lack of) at the cab stands continued on page 8 continued on page 6 Inside: ■ TanaSeybert Restructuring ■ Multi-Channel Marketing ■ Gluer Makeover PERIODICALS POSTAGE Paper & Envelopes On Demand
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