As technology seeps into nearly every aspect of global culture, it has, in a weird way, lent a vague, archaic allure to the now outdated or rudimentary machines and technologies it once aimed to replace. For a metaphor closer to home, consider the statement a collection phone call makes when compared to the statement a collection email makes. According to many credit professionals, email is quick and cheap, and many customers over the last several years have started to warm to it as the standard for vendor-buyer communication, but when a creditor wants results, they go to the relatively antiquated telephone call. NACM's September monthly survey, which asked "How do you conduct your collection communication?" showed that 51% of all respondents used the phone in their collection communication and only 17% used email. A large number of survey respondents noted that their approach to collecting money rarely involves just one form of contact with the debtor.
Whatever Works Bruc Jacob Barron Business Credit; Nov/Dec 2009; 111, 9; Docstoc pg. 46 Reproduced with permission of the copy
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