Effective written communication is a technique used to impart one person's ideas to another. Especially in the business world, poorly written messages can be confusing and fail to achieve their intended purpose. Some tips for effective writing are: 1. Clearly identify your goal or reason for communicating. 2. Thoroughly explain what you expect of the recipient. 3. Outline the benefits of responding as you have requested. 4. Establish your credibility while also showing respect for the recipient. 5. Choose the appropriate written communication medium. Make your letters interesting by avoiding the appearance of form letters. Today's technology makes it easy to customize and personalize letters. Doing so doesn't take much time, and the potential rewards in terms of revenue and goodwill are significant.
BUSINESS BUILDING LETTERS Anonymous Rough Notes; Oct 2009; 152, 10; Docstoc pg. 12 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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