The story inside the September issue of Wired, "The Tragedy of Craigslist", by veteran writer Gary Wolf, is headlined "Why Craigslist Is Such a Mess." The article opens with a few paragraphs of what Craigslist lacks: Basically, every Web 2.0, social media feature that exists. It's informative about the history of Craigslist and why it is what it is, but the article is quite negative about Craig Newmark and the little list he built. The author apparently feels Craigslist ought to be adapting more of the Web 2.0 social media features and ethos, but it's not entirely clear why. Craigslist is doing what social media is designed to do: Help people be social. The tools of social media can work wonders. But Craigslist is a wonder of sociality already.
DIGITAL ASSET MANAGEMENT Page 12 OCTOBER 2009 A healthy Writing the book on Enterprise 2.0 dose of CM Andrew McAfee, who first coined the term “Enterprise 2.0” in 2006, Hugh McKellar: Let’s jump right in. Describe the genesis of demonstrating an ability to do has written a book about it. Enter- Enterprise 2.0. all of that, and Page 14 prise 2.0, New Collaborative Tools Andrew McAfee: I started hearing I coined the for Your Organization’s Toughest the phrase Web 2.0, which I thought phrase Enter- Challenges will be published in was just more hype from the technol- prise 2.0 to talk December by Harvard Business ogy sector. Nevertheless, I wanted to about the possi- School Press. He is currently a prin- test that skepticism and started looking bility of doing cipal research scientist at the Center around at things such as Wikipedia, all that behind Andrew McAfee for Digital Business (http://ebusi Flickr and Delicious, and discovered the firewall on ness.mit.edu) in the MIT Sloan that there really is something new intranets and extranets for selfish School of Management and a fellow under the sun with the technology corporate purposes. at Harvard’s Berkman Center for toolkit. My second “eureka moment” HM: Let’s first address in a lit- Internet and Society. was that these tools address many tle bit more detail how to ensure McAfee will deliver the opening pretty pressing problems and chal- that knowledge is fresh and find- keynote address Nov. 17 at the lenges that companies have been fac- able and represents the best think- KMWorld 2009 Conference and ing for a long time—that is, harnessing ing in an organization. How do Exposition in San Jose, and recently and sharing knowledge, making sure it these tools enable it in a business What’s wrong spoke with KMWorld Editor in Chief Hugh McKellar. Their discus- stays current, making sure it stays findable, harnessing the brains of the environment? with Craigslist? sion follows. company. The Web 2.0 tools were ENTERPRISE 2.0 continues on page 22 ■ BY DAVID WEINBERGER Part 2 The cover of the September issue of Wired blares “The Tragedy of Craigslist.” The story inside, by vet- eran writer Gary Wolf, is headlined The future of knowledge workers SharePoint Content Security Degree of Confidence “Why Craigslist Is Such a Mess.” ■ BY DAN HOLTSHOUSE (gwu.edu/~iki). Some KMWorld The article opens with a few para- This is the second half of a two-part readers were part of the sampling pop- graphs of what Craigslist lacks: article that explores the findings of a ulation and accessed the survey Basically, every Web 2.0, social recent study on the future of the knowl- through a posting on the KMWorld Yes, I am extremely confident in our media feature that exists. Why, then, edge worker. The purpose of the (kmworld.com) Web site. Several of security. do people who trumpet social media research was to look at longer-term the main trends identified in the sur- Yes, but we always 12% 6%12% and user-based ways of organizing trends in how organizations will likely vey are described in this article. have room to 6% information also trumpet Craigslist? try to provide a compelling work envi- improve. 18% That’s what Wolf wants to know. ronment that attracts, retains and lever- Top type of future No, we are not as prepared as The Wired article seems to me to be ages the best of the knowledge workers knowledge work we should be. 64% a bit of a mashup, but not in the good of the future. No, we don’t have sense. It’s informative about the his- The study was sponsored by Given the unstructured nature of any protection. tory of Craigslist and why it is what it The George Washington University knowledge work, the concept of (GWU, gwu.edu) and the Institute for Source: Surety. The full report is available at Surety.com WEINBERGER continues on page 30 Knowledge and Innovation at GWU FUTURE continues on page 18 In This Issue: Folksonomy folktales 6 Issue 9 Insurers and KM 10 ■ KMWorld Supplement Volume 18 White Paper: Best Practices in Compliance simplified 20 Records Management,
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