The author is surprised, deeply honored and grateful to be the recipient of the 2009 Theodore M. Matson Award. As other Matson Award winners have noted, work is work, but people should have fun doing it. There are more important things to worry about. But since this paper is about work, this article takes a look at an issue that affects everybody: congestion. Congestion is a product of choices and context. The technical information the traffic engineering profession provides combines with policy choices and investment decisions in the public debate to represent the set of priorities for funding and societal support of transportation initiatives. Communicating congestion problems and solutions is the other half of what the author sees as his contribution to the profession. The Texas Transportation Institute's research group has made an effort to market its information to the public, the media and decision makers.