In today's environment, when routine regulatory actions draw headlines and spur speculation about the imminent failure of banks, media relations seem even riskier than usual. The magnitude of the financial crisis, a profusion of news and opinion outlets, public fear, and demands for accountability have intensified the pressure to report intricate stories quickly and in terms the non-banking public can follow. But unless banking news is reported in context, readers may be needlessly alarmed, further complicating the job of bankers who may be working through delicate recovery efforts. Media trends completely unrelated to banks or banking may also affect the quality of coverage. Sources for this story pointed to a shift toward entertainment and sensationalism in broadcast media, and the downsizing and/or bankruptcy of many newspapers.